CrawlJobs Logo
HotSchedules Corporate Logo HotSchedules Corporate · -

Demand Generation Marketer

United States, Austin · Job Posted May 29, 2026
Apply Position
Job Link Share

Job Description

As the dedicated demand gen marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high-performing sales teams. Running both inbound programs and outbound sales-led campaigns to hit quarterly bookings targets. Some of this GTM motion exists and needs refinement. Some of it you’ll create from scratch. You'll pull in Product Marketing, Sales, and RevOps when you need them — but you won't wait for alignment to move. You drive the work and bring people along.

Job Responsibility

  • Own pipeline: Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter
  • Embed with sales: Standups, call shadows, deal reviews
  • Build campaigns that earn attention: Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators' reality
  • Know your buyer: Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works
  • Build and evolve the stack: Identify gaps, propose solutions, implement what works
  • Use AI to scale yourself: Tools, workflows, agents
  • Close the loop: Partner with RevOps on scoring, routing, response times, and reporting

Requirements

  • 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number
  • Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert
  • A strong writer who can speak to a small business owner's daily reality
  • Someone who embeds with sales rather than operating at arm's length. Low ego, high output
  • A tinkerer. You've built workflows, tested tools, played with agents — and you have real examples to show for it
  • Comfortable being accountable. You track pipeline/ SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it
  • You've pulled your own pipeline and conversion data, found the problem before someone told you about it, and changed your program because of what you saw
  • You've killed your own programs when the data said so — even ones you built and liked
  • A curious, life-long learner

What we offer

  • Unlimited PTO
  • Medical, Dental, Vision Insurance
  • 401k Match
  • Parental Leave
  • Laptop and equipment
HotSchedules Corporate - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Demand Generation Marketer

8 matching positions

Senior Marketing Manager, Demand Generation

We’re seeking a self-starter who loves to build new capabilities that measurably...
Location
Location
United States , Columbia
Salary
Salary:
Not provided
paytient.com Logo
Paytient
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
  • Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
  • Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
  • A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
  • Strong and innate analytical mindset, challenging and using insights drive better results
  • Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
  • Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market
Job Responsibility
Job Responsibility
  • Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
  • Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
  • Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
  • Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
  • Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
  • Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
  • Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
  • Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
  • Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
  • Identify and apply AI and advanced automation tools to improve productivity and campaign performance
What we offer
What we offer
  • Medical, dental and vision insurance
  • $4,300 annual HSA contribution
  • Paytient Health Payment Account (HPA)
  • Monthly lifestyle spending stipend
  • 5 weeks of annual PTO
  • 401k plan access with a 4% employer match
  • Up to 16 weeks of fully-paid parental leave
  • Stock options in Paytient
Read More
Arrow Right

Demand Generation Marketing Manager

The Demand Generation Manager is a key member of the marketing team, responsible...
Location
Location
United States , Irvine
Salary
Salary:
90000.00 - 105000.00 USD / Year
aus.com Logo
Allied Universal®
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, Business, or related field of study
  • Minimum of five (5) years of marketing experience
  • Minimum of two (2) years of corporate marketing department experience in a demand generation role
  • Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events & sponsorships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
  • Recent use (in the last two years) of an account-based marketing (ABM) solution equivalent to Terminus, Demandbase, 6Sense, Marketo, HubSpot, Pardot, or active campaign
  • Experience with reporting – Salesforce, GA4, understanding of attribution models
  • Experience working with and leading SDR teams and inbound/outbound marketing tactics
  • Strong writing skills with attention to detail and solid proofreading abilities
  • Strong expertise in demand generation strategies, website content layout, and data analysis
  • Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
Job Responsibility
Job Responsibility
  • Ideate, develop, and manage demand generation marketing programs from campaign planning and audience segmentation to execution, measurement, and optimization
  • Execute multi-touch, multi-channel marketing campaigns and conduct post-program analysis to review results against objectives, including lead volume, conversion rates, pipeline velocity, and ROI
  • Manage content development and partner with subject-matter experts on targeted messaging that resonates with various audiences
  • Create compelling content including eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements
  • Execute digital and account-based marketing strategies with data-driven testing to optimize messaging, creative assets, and landing pages
  • Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts
  • Drive and strengthen the SDR process by developing playbooks and enablement materials to convert marketing leads into pipeline opportunities
  • Streamline lead handoffs and lead follow up processes between marketing and sales to increase funnel conversion rates
What we offer
What we offer
  • Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
  • Eight paid holidays annually, five sick days, and four personal days
  • Vacation time offered at an accrual rate of 3.08 hours biweekly
  • 10% annual bonus eligibility
  • Fulltime
Read More
Arrow Right

Demand Generation & Growth Marketing Manager, Channel Technical Programs

We’re looking for a dynamic, strategic marketer to lead the charge across our Ch...
Location
Location
United States , San Mateo
Salary
Salary:
135000.00 - 180000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in B2B marketing
  • Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
  • Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
  • Must be willing and able to work onsite five days per week
Job Responsibility
Job Responsibility
  • Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
  • Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
  • Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
  • Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
  • Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

Grow Progress is looking for a Demand Generation Manager to build and execute pr...
Location
Location
United States , Washington
Salary
Salary:
95000.00 - 120000.00 USD / Year
growprogress.ai Logo
Grow Progress
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing
  • Proven experience developing and executing Account-Based Marketing (ABM) programs
  • Proficiency in using data to optimize campaigns and make strategic decisions
  • experience with analytics platforms (e.g., Google Analytics, HubSpot)
  • Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively
  • Experience with search engine optimization (SEO) and search engine marketing (SEM)
  • Planning and managing event budgets, tracking expenses, negotiating with vendors
  • 3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
  • Proven track record of successfully creating and scaling demand generation programs
  • Experimentation mindset
Job Responsibility
Job Responsibility
  • Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social
  • Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria
  • Develop and execute & optimize multi-channel ABM Programs
  • identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing
  • Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts
  • Familiarity with platforms like Zoom or other virtual event tools to host convenings
  • Leveraging social media, email marketing, and digital channels to promote events and drive attendance
  • Working with content and creative teams to develop event-related collateral
  • Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI
  • Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement
What we offer
What we offer
  • 100% paid company health plan with medical, dental, and vision insurance
  • flexible PTO plan
  • 401(k) with employer matching
  • annual stipends for professional development, wellness
  • $1,300 annual work from home resources
  • access to Carrot insurance
  • equity
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

ClearEdge is looking for a Demand Generation Manager (contractor) who can take f...
Location
Location
Salary
Salary:
Not provided
meetclearedge.com Logo
ClearEdge
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in growth marketing, demand generation, marketing automation, performance marketing, or digital marketing strategy
  • Hands-on experience building complex, sequenced campaigns
  • Strong understanding of journeys, cadences, behavioral triggers, and funnel mechanics
  • Experience collaborating with sales teams and improving lead handoff processes
  • Strong writing skills across email, landing pages, and short-form promotional content
  • Proficiency with marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, or equivalent)
  • Ability to manage multiple client accounts and prioritize in a fast-moving environment
  • Data-driven mindset with comfort in analyzing KPIs and making optimization recommendations
Job Responsibility
Job Responsibility
  • Develop multi-channel campaign strategies aligned to client business goals, ICPs, and funnel stage objectives
  • Build campaign architectures including journey mapping, behavioral triggers, nurture streams, and sales-ready handoff points
  • Create campaign briefs outlining goals, audience segments, messaging, content needs, and success criteria
  • Recommend channel mix, cadence strategy, and campaign sequencing for both acquisition and nurture programs
  • Build, launch, and optimize campaigns across email, landing pages, paid, social (bonus), and owned content channels
  • Develop lifecycle programs including welcome sequences, nurture streams, re-engagement flows, and ABM touch patterns
  • Implement lead scoring and qualification logic in collaboration with sales teams
  • Set up and manage tracking, UTMs, A/B tests, and performance dashboards
  • Write high-converting email copy, landing page copy, short-form campaign copy, and promotional assets
  • Translate strategy into clear messaging frameworks and CTA paths across the journey
Read More
Arrow Right

Senior Manager, Demand Generation

We are looking for a Senior Manager, Demand Generation to join our growing team!...
Location
Location
United States , Charlotte
Salary
Salary:
Not provided
brightspeed.com Logo
Brightspeed
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s Degree in Business Administration, Marketing or related field
  • 5+ years of leadership experience of high visibility teams
  • 10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
  • Fluency in both marketing and finance KPIs
  • Deep expertise in fundamental principles of digital marketing, media and CRM metrics
  • Strong business acumen and excellent written and oral communication skills
  • Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
  • A “get stuff done” attitude and work ethic to match
Job Responsibility
Job Responsibility
  • Serve as high-impact leader for key growth marketing initiatives
  • Strategic decision maker and thought leader on critical cross-functional growth initiatives
  • Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
  • Develop repeatable launch plan playbook to guide individual demand generation managers
  • Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
  • Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
  • Balance subscriber growth with CAC
  • Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
  • Develop and deliver executive level presentations, including to large audiences
What we offer
What we offer
  • competitive medical, dental, vision, and life insurance
  • employee assistance program
  • 401K plan with company match
  • host of voluntary benefits
  • Fulltime
Read More
Arrow Right

Head of Demand Generation

As Head of Demand Generation, you’ll own the strategy, execution, and optimisati...
Location
Location
United Kingdom , Nottingham
Salary
Salary:
Not provided
beauhurst.com Logo
Beauhurst
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in B2B SaaS demand generation, growth, or performance marketing roles
  • Proven experience driving pipeline in account-based or enterprise-focused GTM models
  • Deep expertise across digital performance channels: PPC, SEO, paid social, retargeting, and syndication
  • Experience developing SEO strategies for generative AI and LLM visibility (or willingness to pioneer this space)
  • Strong command of marketing automation tools
  • Analytical mindset - fluent in data, attribution, and ROI analysis
  • Experience managing agencies, publishers, and media budgets
Job Responsibility
Job Responsibility
  • Own the end-to-end demand generation strategy to drive high-quality inbound opportunities
  • Support SDRs and sales reps with tools, comms and content to drive quality outbound opportunities
  • Define clear lead, MQL, and SQL targets aligned with SDR capacity and revenue goals
  • Build, execute, and continuously optimise full-funnel programs to engage and convert target accounts
  • Lead all digital marketing channels, including PPC, paid social, SEO, retargeting, display, and 3rd-party programs
  • Own Beauhurst’s discoverability in LLM-driven environments - optimising how our brand, products, and data appear in AI-generated responses and semantic search platforms
  • Collaborate with RevOps to ensure accurate attribution, tracking, and funnel measurement
  • Build Beauhurst’s email and nurture ecosystem, segmented by industry, persona, and lifecycle stage, converting early-stage interest into qualified engagement
  • Partner with our Sales and Customer Success teams to design personalised outreach and re-engagement campaigns
  • Design and lead an ABM program targeting Beauhurst’s 10k account list, blending digital, email, content, and direct outreach
What we offer
What we offer
  • A stake in the company
  • Healthcare cash plan covering day-to-day health and wellness needs
  • Free therapy sessions
  • Professional development training funded
  • Company-wide parties and away days
  • Friday drinks
  • Regular team socials
  • Subsidised travel
  • Season ticket loans
  • Free railcards
Read More
Arrow Right

Director, Demand Generation

Seamless.AI is seeking a data-driven, strategic, and execution-focused Director,...
Location
Location
United States
Salary
Salary:
Not provided
https://seamless.ai/ Logo
Seamless.AI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in growth or performance marketing, preferably in SaaS or high-growth tech
  • Expertise across paid channels, automation tools (Customer.io, HubSpot, Marketo, Pardot, etc.), CRO platforms, and analytics tools
  • Proven ability to scale multi-channel campaigns
  • Strong grasp of funnel metrics, data interpretation, and optimization strategies
  • Experience working cross-functionally with sales, design, product, and people teams
  • A bias for testing, iterating, and moving fast
  • Bachelor's degree or equivalent work experience in B2B SaaS or a GTM org that closely supports sales enablement
  • Have managed marketing support for recruiting initiatives, employer brand, or job boards
  • Love tools like Segment, Amplitude, Unbounce, or Seamless.AI
  • Must be authorized to work in the U.S.
Job Responsibility
Job Responsibility
  • Own the strategy, execution, and performance of all marketing campaigns to drive users, demos and revenue across the customer lifecycle
  • Oversee all lifecycle and nurture email campaigns across marketing and sales funnels
  • Drive segmentation, lead scoring, and behavioral-based automation
  • Collaborate with sales/ops on routing, MQL optimization, and data hygiene
  • Optimize CAC, CPL, ROAS, and other acquisition KPIs in B2B campaigns
  • Increase qualified lead volume while improving customer acquisition cost (CAC)
  • Drive conversion rate uplift across Content, Landing Pages and nurture flows
  • Launch high-performing campaign initiatives to drive traffic, impressions, demos and sales
  • Fulltime
Read More
Arrow Right