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Demand Generation Manager

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InvestorHub

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Location:
Australia , Melbourne

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Salary:

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Job Description:

As Demand Generation Manager, you’ll be accountable for building a predictable, scalable demand engine for InvestorHub. Reporting to the Head of Growth & AU Sales, you’ll lead our Melbourne-based BDR team while owning end-to-end demand generation across outbound, inbound, and ABM. You’ll take our proven 1:1 outbound motion and scale it into 1:few and 1:many programs using performance marketing, experimentation, and intent-driven campaigns.

Job Responsibility:

  • Owning end-to-end demand generation across outbound, inbound, and ABM
  • Designing and executing 1:1, 1:few, and 1:many demand programs
  • Translating brand, community, and content momentum into qualified pipeline
  • Leading, coaching, and developing our Melbourne-based BDR team, including regular 1:1 coaching, performance development and pathway planning
  • Evolving BDR motions from manual outbound into campaign-led and ABM programs
  • Owning performance marketing and experimentation across channels and audiences
  • Using intent, behavioural, and engagement signals to trigger and optimise campaigns
  • Owning demand metrics, attribution, and reporting to improve efficiency and conversion

Requirements:

  • ~5 years’ experience in demand generation, growth, or performance marketing
  • Proven hands-on experience running and optimising paid and digital campaigns
  • Experience leading, coaching and developing people, including managing or working closely with BDR or outbound teams
  • Strong understanding of funnels, attribution, experimentation, and conversion optimisation
  • Strong working knowledge of CRM and marketing automation platforms, including lifecycle management and attribution
  • Comfortable analysing performance data and translating insight into action
  • Able to operate at both strategic and execution levels
  • Confident working cross-functionally with Sales and senior stakeholders
  • Experience contributing to segmented, campaign-led, or ABM-style demand programs

Nice to have:

  • Experience in B2B SaaS or complex sales environments
  • Familiarity with ABM frameworks or tooling
  • Agency experience
  • Experience with HubSpot or similar platforms
What we offer:
  • Hybrid working: collaborate in our office overlooking the Yarra, with flexibility for focused work
  • Setup budget: laptop plus $1,000 to support how you work best
  • Equity options: share in the upside as the company grows
  • Flexible hours: start between 8am and 10am to suit your lifestyle
  • Parental leave: gender-neutral parental leave policy
  • Team time: monthly social catch-ups and annual off-sites
  • Food: a well-stocked snack cupboard and monthly company lunches

Additional Information:

Job Posted:
January 16, 2026

Expiration:
February 11, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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