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Filigran Logo Filigran · -

Demand Generation Manager

France · Job Posted February 18, 2026
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Job Description

We’re looking for a Demand Generation Manager to join our Growth Marketing team and accelerate how we generate and convert demand for Filigran’s products. Your main mission is simple: create predictable, high-quality pipeline for our sales and partner teams. You’ll design and run integrated campaigns across digital, events, and partners, and work closely with Sales, Product Marketing, and Content to turn our market traction into repeatable growth.

Job Responsibility

  • Own pipeline targets for specific segments/regions and build a demand generation plan to hit them (campaigns, channels, offers, timings)
  • Plan, launch, and optimize multi-channel campaigns (email, paid, social, webinars, physical events, ABM…) to drive qualified leads and opportunities
  • Work hand in hand with Sales and BDRs to align on ICP, messaging, lead qualification, routing, SLAs, and follow-up sequences, ensuring no good lead is wasted
  • Leverage our events strategy (online and physical) to generate demand before, during, and after each event, in close collaboration with the Events and Partnerships teams
  • Collaborate with Product Marketing and Content to build strong offers and assets (landing pages, email sequences, nurtures, guides, talks, demos) that convert
  • Measure performance and report clearly on campaign results (leads, pipeline, revenue impact), and use data to iterate on audiences, messages, and channels
  • Manage and improve our demand gen stack and processes (e.g., marketing automation, CRM, tracking, lead flows) together with Marketing Ops
  • Test, learn, and scale what works, from small experiments to programs we can roll out globally with our local and channel teams

Requirements

  • 5+ years in B2B demand generation, growth marketing, or performance marketing (SaaS background preferred)
  • Strong track record running multi‑channel campaigns that create qualified pipeline, not just MQL volume
  • Comfortable with HubSpot/Salesforce‑type tools, lead flows, and basic reporting
  • Solid understanding of funnels, ICPs, segmentation, targeting, and conversion levers
  • Able to work in a remote, async-first environment with clarity and ownership
  • Hands‑on, pragmatic, and comfortable jumping between planning and execution
  • Good collaborator: you share context early and avoid surprises for your stakeholders
  • You're currently based in one of the following countries : France, UK, Spain or Italy

Nice to have

  • Cybersecurity or IT enterprise experience
  • ABM experience
  • Previous exposure to fast-moving, early-stage environments

What we offer

  • Competitive pay + equity — everyone shares in our success
  • Remote-first, flexible, and balanced — work that fits your life
  • Your setup, your choice — pick the gear that works for you
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