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At Aptitude, we’re on a mission to change the way the world’s leading enterprises understand and grow their businesses. Our industry-leading finance data platform, Fynapse, helps organizations streamline their operations, unlock trusted insights and accelerate growth. We’re proud to be building a global team of passionate and ambitious people who love solving complex challenges and making an impact. We celebrate diverse perspectives and believe that our differences make us stronger, smarter and more creative. With our headquarters in London and offices in seven locations worldwide, we’re proud to partner with clients across four continents. Wherever you join us, you’ll be part of a global community shaping the next generation of finance technology. Aptitude Software is at a defining moment. We are scaling our flagship platform, Fynapse, and shaping a new category around Finance Data and Intelligence. This is not incremental change. It is an opportunity to redefine how we go to market and unlock the next phase of growth. Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world. To support this, we are building a modern growth engine. One that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology. As a Demand Generation Manager, you will sit at the centre of this. You will design and execute high-impact campaigns, shape our account-based strategy, and build the digital engine that accelerates pipeline creation. This is a rare opportunity to join at zero-to-one. To define the strategy, not inherit it. To build the machine that drives growth.
Job Responsibility:
Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities
Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts
Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales
Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels
Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation
Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort
Building credibility with senior decision-makers by addressing real pain points and positioning Aptitude as a trusted partner
Introducing new ideas, tactics, and tools that strengthen our marketing impact. Underpinned by an evidenced test-learn-iterate approach
Staying agile in approach, balancing short-term demand with long-term brand credibility
Collaborating cross-functionally to ensure marketing initiatives are connected to overall business outcomes
Requirements:
3–5 years’ experience in demand generation and acquisition marketing with demonstratable results
Proven track record of managing cross-channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth
Hands-on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce)
Strong analytical skills and comfort with reporting, dashboards, and attribution models
Ability to balance attention to detail with big-picture process thinking
A collaborative, problem-solving mindset
What we offer:
ShareSave scheme – ability to purchase company shares on preferential terms
Private healthcare
Income protection and group life insurance
Pension Scheme
Company Funded Health Cashplan
Employee Assistance Programme
Access to Private Dental Benefits
Flexible / hybrid working options
Enhanced Family Friendly Leave for adoption, maternity and paternity