Demand Generation Manager Jobs

ClearEdge

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Job Description:

ClearEdge is looking for a Demand Generation Manager (contractor) who can take full ownership of integrated campaign strategy and execution for our B2B clients in talent, HR tech, and professional services. This role is both strategic and hands-on — you’ll architect multi-channel journeys, write high-performing copy, orchestrate cadences, and build campaigns that generate qualified leads and a measurable pipeline.

Job Responsibility:

Develop multi-channel campaign strategies aligned to client business goals, ICPs, and funnel stage objectives
Build campaign architectures including journey mapping, behavioral triggers, nurture streams, and sales-ready handoff points
Create campaign briefs outlining goals, audience segments, messaging, content needs, and success criteria
Recommend channel mix, cadence strategy, and campaign sequencing for both acquisition and nurture programs
Build, launch, and optimize campaigns across email, landing pages, paid, social (bonus), and owned content channels
Develop lifecycle programs including welcome sequences, nurture streams, re-engagement flows, and ABM touch patterns
Implement lead scoring and qualification logic in collaboration with sales teams
Set up and manage tracking, UTMs, A/B tests, and performance dashboards
Write high-converting email copy, landing page copy, short-form campaign copy, and promotional assets
Translate strategy into clear messaging frameworks and CTA paths across the journey
Collaborate with designers and content strategists to deliver cohesive campaign experiences
Work closely with marketing strategists, PMs, content strategists, and creative teams to deliver campaigns on time and aligned to goals
Partner with client sales teams to improve lead quality, handoff processes, and follow-up sequences
Collaborate with ClearEdge sales team on proposals
Present recommendations, campaign plans, and performance insights to clients
Define KPIs for each campaign and report on performance, including conversion rates, MQL quality, lead velocity, and influenced pipeline
Identify insights, trends, and opportunities for improvement across channels and segments

Requirements:

6+ years of experience in growth marketing, demand generation, marketing automation, performance marketing, or digital marketing strategy
Hands-on experience building complex, sequenced campaigns
Strong understanding of journeys, cadences, behavioral triggers, and funnel mechanics
Experience collaborating with sales teams and improving lead handoff processes
Strong writing skills across email, landing pages, and short-form promotional content
Proficiency with marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, or equivalent)
Ability to manage multiple client accounts and prioritize in a fast-moving environment
Data-driven mindset with comfort in analyzing KPIs and making optimization recommendations

Nice to have:

Bonus skill: experience with talent acquisition, staffing, HR tech, or B2B SaaS
Bonus skill: Paid media execution or experience collaborating with media teams
Bonus skill: experience with lead scoring models and CRM integrations

Additional Information:

Job Posted:
December 07, 2025

Work Type:

Remote work

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Demand Generation Manager