Demand Generation Manager Jobs

Grow Progress

Location:
United States, Washington

Category:
-

Contract Type:
Not provided

Salary:

95000.00 - 120000.00 USD / Year

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Job Description:

Grow Progress is looking for a Demand Generation Manager to build and execute programs that drive high-quality pipeline and accelerate revenue growth. This role owns the full funnel, from awareness to acquisition to nurture, and requires a blend of creativity, analytical rigor, and cross-functional partnership.

Job Responsibility:

Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social
Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria
Develop and execute & optimize multi-channel ABM Programs
identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing
Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts
Familiarity with platforms like Zoom or other virtual event tools to host convenings
Leveraging social media, email marketing, and digital channels to promote events and drive attendance
Working with content and creative teams to develop event-related collateral
Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI
Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement

Requirements:

Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing
Proven experience developing and executing Account-Based Marketing (ABM) programs
Proficiency in using data to optimize campaigns and make strategic decisions
experience with analytics platforms (e.g., Google Analytics, HubSpot)
Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively
Experience with search engine optimization (SEO) and search engine marketing (SEM)
Planning and managing event budgets, tracking expenses, negotiating with vendors
3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
Proven track record of successfully creating and scaling demand generation programs
Experimentation mindset
Experience working cross-functionally with sales and product teams
Content Strategy Collaboration
Strong project management and organizational skills
Excellent written and verbal communication skills
Industry experience in SaaS, technology, or research

Nice to have:

3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
Proven track record of successfully creating and scaling demand generation programs
Experimentation mindset
Experience working cross-functionally with sales and product teams
Content Strategy Collaboration
Strong project management and organizational skills
Excellent written and verbal communication skills
Industry experience in SaaS, technology, or research

What we offer:

100% paid company health plan with medical, dental, and vision insurance
flexible PTO plan
401(k) with employer matching
annual stipends for professional development, wellness
$1,300 annual work from home resources
access to Carrot insurance
equity

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Demand Generation Manager