Demand Generation Manager Job at Workato (San Francisco)

Demand Generation Manager

Atlassians can choose where they work – whether in an office, from home, or a co...

Location

United States , New York;San Francisco;Austin

Salary:

104200.00 - 167400.00 USD / Year

Atlassian

Expiration Date

Until further notice

Requirements

6+ years of experience in demand generation across B2B or PLG
Extensive experience implementing marketing programs and processes
Comprehensive understanding of customer marketing and complex buyer journeys
A passion for metrics
Expertise in email marketing, paid channels, events, and content marketing
Fluent in marketing automation and CRM capabilities is a big plus
Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done.

Job Responsibility

Develop audience segmentation and craft tailored messaging to improve engagement and conversion rates
Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication
Leverage a deep understanding of Atlassian's products and customer journeys to drive migrations from on-premise to Cloud, while identifying cross-sell and upsell opportunities
Expand distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging
Analyze campaign performance, deliver actionable insights, and provide weekly performance updates to marketing and sales leadership
Track and report campaign performance, offering insights into customer journey milestones.

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Demand Generation Manager

Atlassian offers a dynamic work environment and the flexibility to work from var...

Location

United States , San Francisco

Salary:

104200.00 - 167400.00 USD / Year

Atlassian

Expiration Date

Until further notice

Requirements

6+ years of experience in demand generation across B2B or PLG
Extensive experience implementing marketing programs and processes
Comprehensive understanding of customer marketing and complex buyer journeys
A passion for metrics
Expertise in email marketing, paid channels, events, and content marketing
Fluent in marketing automation and CRM capabilities is a big plus
Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done

Job Responsibility

Develop audience segmentation and craft tailored messaging to improve engagement and conversion rates
Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication
Leverage a deep understanding of Atlassian's products and customer journeys to drive migrations from on-premise to Cloud, while identifying cross-sell and upsell opportunities
Expand distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging
Analyze campaign performance, deliver actionable insights, and provide weekly performance updates to marketing and sales leadership
Track and report campaign performance, offering insights into customer journey milestones

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Senior Manager, Demand Generation

We are looking for a Senior Manager, Demand Generation to join our growing team!...

Location

United States , Charlotte

Salary:

Not provided

Brightspeed

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Business Administration, Marketing or related field
5+ years of leadership experience of high visibility teams
10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
Fluency in both marketing and finance KPIs
Deep expertise in fundamental principles of digital marketing, media and CRM metrics
Strong business acumen and excellent written and oral communication skills
Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
A “get stuff done” attitude and work ethic to match

Job Responsibility

Serve as high-impact leader for key growth marketing initiatives
Strategic decision maker and thought leader on critical cross-functional growth initiatives
Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
Develop repeatable launch plan playbook to guide individual demand generation managers
Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
Balance subscriber growth with CAC
Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
Develop and deliver executive level presentations, including to large audiences

What we offer

competitive medical, dental, vision, and life insurance
employee assistance program
401K plan with company match
host of voluntary benefits

Fulltime

Demand Generation Manager

ClearEdge is looking for a Demand Generation Manager (contractor) who can take f...

Location

Salary:

Not provided

ClearEdge

Expiration Date

Until further notice

Requirements

6+ years of experience in growth marketing, demand generation, marketing automation, performance marketing, or digital marketing strategy
Hands-on experience building complex, sequenced campaigns
Strong understanding of journeys, cadences, behavioral triggers, and funnel mechanics
Experience collaborating with sales teams and improving lead handoff processes
Strong writing skills across email, landing pages, and short-form promotional content
Proficiency with marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, or equivalent)
Ability to manage multiple client accounts and prioritize in a fast-moving environment
Data-driven mindset with comfort in analyzing KPIs and making optimization recommendations

Job Responsibility

Develop multi-channel campaign strategies aligned to client business goals, ICPs, and funnel stage objectives
Build campaign architectures including journey mapping, behavioral triggers, nurture streams, and sales-ready handoff points
Create campaign briefs outlining goals, audience segments, messaging, content needs, and success criteria
Recommend channel mix, cadence strategy, and campaign sequencing for both acquisition and nurture programs
Build, launch, and optimize campaigns across email, landing pages, paid, social (bonus), and owned content channels
Develop lifecycle programs including welcome sequences, nurture streams, re-engagement flows, and ABM touch patterns
Implement lead scoring and qualification logic in collaboration with sales teams
Set up and manage tracking, UTMs, A/B tests, and performance dashboards
Write high-converting email copy, landing page copy, short-form campaign copy, and promotional assets
Translate strategy into clear messaging frameworks and CTA paths across the journey

Demand Generation Manager

As the Demand Generation Manager at DMi Partners, you will be a key driver of ou...

Location

United States , Philadelphia

Salary:

60000.00 - 85000.00 USD / Year

DMi Partners

Expiration Date

Until further notice

Requirements

Proven experience in demand generation or growth marketing for B2B services companies
Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously
Deep understanding of B2B digital marketing channels including SEO, Paid Search and Linkedin Ads
Experience managing social media for a B2B services company
Strong communication and collaboration skills, with a proactive, “own it” approach to driving results
Growth-oriented mindset—you love experimenting, iterating, and continuously improving performance

Job Responsibility

Strategize, manage and optimize paid media campaigns across Google, Linkedin and other platforms to increase DMi awareness, generate demand, and drive inbound leads
Manage DMi’s social media accounts to produce posts, manage interactions and find opportunities for thought leadership for DMi’s leadership team
Manage the production and delivery of key client communication vehicles, including monthly client newsletter and quarterly client benchmark report
Manage and execute DMi’s award submission calendar
Support and scale DMi Partners event marketing efforts, including owned, sponsored, and partner events, to drive engagement and lead generation through partner events and conferences
Support DMi’s efforts to secure earned media placement and brand mentions with third party industry publishers

What we offer

Competitive salary
One of the best 401(k) matches in the biz
Top-of-the-line insurance
Generous vacation days
Team-building events
Company outings
Quarterly challenges to keep things fun at work
Bonus days off
Parental leave
Fitness stipends

Fulltime

Demand Generation Manager

Grow Progress is looking for a Demand Generation Manager to build and execute pr...

Location

United States , Washington

Salary:

95000.00 - 120000.00 USD / Year

Grow Progress

Expiration Date

Until further notice

Requirements

Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing
Proven experience developing and executing Account-Based Marketing (ABM) programs
Proficiency in using data to optimize campaigns and make strategic decisions
experience with analytics platforms (e.g., Google Analytics, HubSpot)
Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively
Experience with search engine optimization (SEO) and search engine marketing (SEM)
Planning and managing event budgets, tracking expenses, negotiating with vendors
3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
Proven track record of successfully creating and scaling demand generation programs
Experimentation mindset

Job Responsibility

Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social
Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria
Develop and execute & optimize multi-channel ABM Programs
identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing
Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts
Familiarity with platforms like Zoom or other virtual event tools to host convenings
Leveraging social media, email marketing, and digital channels to promote events and drive attendance
Working with content and creative teams to develop event-related collateral
Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI
Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement

What we offer

100% paid company health plan with medical, dental, and vision insurance
flexible PTO plan
401(k) with employer matching
annual stipends for professional development, wellness
$1,300 annual work from home resources
access to Carrot insurance
equity

Fulltime

Demand Generation Manager

At LearnUpon, we’re seeking a Demand Generation Manager to join our team. This i...

Location

Ireland , Dublin

Salary:

Not provided

LearnUpon

Expiration Date

Until further notice

Requirements

5+ years hands-on experience working with popular PPC ad platforms (Google Ads, Bing)
Experience working with popular social media ad platforms (LinkedIn, Meta)
Experience managing large budgets
Experience with media reporting / analytics tools such as Google Analytics & Google Data Studio
Creative thinker with a positive attitude and an appetite to learn, experiment, and strategise using your insights, with the marketing team
Excellent communication skills, proofreading, and attention to detail
Must be comfortable working with others and in a team environment

Job Responsibility

Develop and own global strategy for paid channels including budget management, across Google Ads, Microsoft Ads, and Paid Social
Execute, analyze, and optimize best-in-class paid social and display advertising campaigns to increase brand awareness and engagement from in target accounts
Measure and evaluate success of SEM campaigns to inform strategy and deliver on KPIs
Work closely with our creative and content teams to develop and test ad creative and copy to continuously improve performance
Manage and optimize our CPL programs to increase lead generation from ICP leads and accounts
Actively research new advertising vendors we can add to our paid digital channel ecosystem
Identify new audiences and targeting opportunities
Deliver comprehensive reporting to senior management on campaign performance

What we offer

Competitive salary and company ESOP
Comprehensive private health insurance scheme and Company pension scheme
25 days annual leave + 1 annual company wellness day off
Work in a fun and supportive environment with regular team events
Excellent career progression - take LearnUpon where you think it can go

Fulltime

Demand Generation Manager

We are seeking a proactive and energetic Demand Generation Manager to support th...

Location

United States , Boston

Salary:

98000.00 - 123500.00 USD / Year

Mirakl

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in marketing, communications, or related field
4+ years of relevant work experience in programs, preferably in a high tech environment
Proven success in programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of Hubspot, Salesforce, & 6Sense
Experience with marketing reporting
Ability to travel when necessary
periodic international travel required (Paris)

Job Responsibility

Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels
Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs
End-to-end development and execution of Mirakl-hosted webinars
Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development
Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
Support launch and distribution of new content marketing assets, press releases, and customer announcements
Closely track and analyze the effectiveness of marketing campaigns and programs
Manage vendor relationships

What we offer

health, dental, 401(k) match plan, commuter, and PTO

Demand Generation Manager

Workato

Location:
United States , San Francisco

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 18, 2026

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Job Posted:
February 18, 2026