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We are looking for a talented Demand Generation Manager to drive impactful digital marketing strategies that boost engagement, awareness, and conversion rates. This role focuses on creating seamless digital experiences that guide prospects and customers through meaningful interactions, ultimately contributing to business growth.
Job Responsibility:
Develop and execute comprehensive digital marketing campaigns aimed at increasing awareness, audience engagement, and lead generation
Utilize a variety of channels, including websites, paid media, and marketing automation, to optimize the marketing mix
Design and refine digital touchpoints such as landing pages, online forms, and website journeys to maximize conversion rates
Identify and address bottlenecks within the marketing funnel, implementing strategies to improve overall performance
Collaborate with cross-functional teams, including Sales, Operations, and Customer Experience, to enhance lead handling and conversion processes
Create nurturing programs that guide prospects through the customer journey, from initial interest to activation and ongoing engagement
Monitor and analyze key performance metrics related to lead generation, acquisition, and audience engagement
Develop and implement attribution models and frameworks that connect digital marketing efforts to pipeline and revenue outcomes
Stay updated on industry trends and best practices to ensure marketing strategies remain innovative and effective
Requirements:
5–7+ years of experience in demand generation, digital marketing, lifecycle marketing, or growth marketing
Proven expertise in designing and optimizing digital acquisition and engagement journeys across multiple channels
Skilled in improving landing pages, forms, and conversion paths to enhance user experience
Proficiency in marketing automation tools, analytics platforms, and CRM systems such as Salesforce
Strong analytical abilities with experience evaluating campaign performance and building attribution models
Background in financial services, technology, SaaS, fintech, or related industries is preferred
Ability to collaborate with cross-functional teams to achieve marketing and business objectives
Solid understanding of digital analytics and the ability to leverage data to inform strategic decisions