Job Description
Agorapulse is a social media management platform used by over 31,000 marketing professionals worldwide to manage, measure, and optimize their social media presence. With a global, remote-friendly team of 130+ people across 15 countries, we build tools that help teams work smarter and focus on what matters most. As we continue to scale, we're looking for people who want to make an impact, take ownership, and grow with us. The team: You'll join a GTM team built around a shared performance system — not silos. Working alongside the Head of GTM, a Digital Marketing Manager, a Pipeline Activation counterpart, 2 PMMs, and RevOps, you'll sit at the center of a team that moves fast, debates with data, and holds each other accountable. The team is distributed across multiple markets, with North America and EMEA both on the radar. The role: This is a newly created senior IC role — which means you're not inheriting a machine, you're building one. Your mandate is to own the global pipeline generation system that enables Marketing to deliver on its pipeline targets, combining web acquisition performance monitoring with directly managed campaigns, external placements, and co-marketing partnerships. What you'll do: Build and run a repeatable external distribution engine — sourcing, negotiating, and activating placements across newsletters, podcasts, industry media, and co-marketing partners to consistently reach net new ICP audiences outside the existing database; Drive continuous optimisation across direct channels, running structured A/B tests each quarter with documented learnings — and surface system-level performance insights that feed GTM decision-making in a fast, closed loop; Own the global pipeline generation system end-to-end — directly managing campaigns across North America and EMEA while monitoring, diagnosing, and orienting the full system toward predictable, scalable pipeline delivery; Act as the connective tissue of the GTM execution system — maintaining the shared weekly pipeline dashboard, ensuring the acquisition-to-nurture handoff runs cleanly, and coordinating with PMM, paid media, RevOps, and BDRs around a single performance picture
