CrawlJobs Logo
Xelix Logo Xelix · -

Demand Generation Lead (Integrated Programmes)

United Kingdom, London Employment contract 55000.00 - 85000.00 GBP / Year · Job Posted May 14, 2026
Apply Position
Job Link Share

Job Description

We’re looking for a Demand Generation Lead (Integrated Programmes) to own the design and delivery of marketing programmes across channels, defining how they are structured to drive consistent pipeline performance. This is a demand generation role built on an integrated operating model, connecting digital, events, ABM, and product marketing through structured programmes that replace fragmented execution with coordinated, outcome-led activity. It manages execution teams across Digital and Events channels and brings together wider commercial teams around shared priorities and delivery.

Job Responsibility

  • Establish and maintain the integrated calendar and delivery framework that governs cross-channel planning and execution across digital, events, ABM, and lifecycle activity
  • Translate demand strategy into structured, cross-channel programmes that drive coordinated pipeline motions
  • Align stakeholders across Marketing, Sales, SDRs, Product Marketing, and Marketing Operations to ensure programmes are commercially focused and execution-ready
  • Lead a small execution team to deliver integrated programmes with clear prioritisation, sequencing, and coordination
  • Optimise programme performance with Marketing Operations, translating insight into improvements in MQA generation, conversion, and pipeline impact

Requirements

  • 7+ years’ experience in demand generation or growth marketing roles in B2B SaaS
  • Proven experience designing and running integrated, multi-channel demand generation programmes across digital, events, ABM, and lifecycle marketing
  • Previous management experience
  • Strong stakeholder leadership across Sales and Marketing
  • Strong understanding of B2B enterprise funnel
  • Ability to bring structure and clarity to fast-moving, cross-functional environments
  • Commercial mindset focused on pipeline outcomes through integrated execution

Nice to have

  • Experience in high-growth environments
  • Strong ABM programme design and orchestration experience
  • Experience selling into enterprise or CFO-level audiences
  • Familiarity with MEDDIC or similar qualification frameworks
  • Experience using AI-enabled tools to improve cross-channel marketing execution and performance

What we offer

  • Competitive salary of £55,000 - £85,000 depending on experience
  • 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days
  • Hybrid working with two days a week from our dog-friendly Hoxton office and on-site gym
  • Comprehensive private medical & dental cover with Vitality
  • Enhanced parental leave pay
  • Learning & development culture – £1,000 personal annual budget
  • We’re carbon-neutral and are working towards ambitious carbon reduction goals
  • Lots of team socials & activities
  • Annual team retreat
Xelix - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Demand Generation Lead (Integrated Programmes)

8 matching positions

Demand Generation & Growth Marketing Manager

We’re looking for a commercially-minded Demand Generation & Growth Marketing Man...
Location
Location
United Kingdom , London
Salary
Salary:
55000.00 - 65000.00 GBP / Year
morson.com Logo
Morson Talent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in demand generation or growth marketing within a B2B-focused environment (events, media, SaaS or similar)
  • Strong track record of building and converting pipeline through multi-channel campaigns
  • Experience working with subscription-based products or services, ideally with a focus on B2B audiences and longer decision-making cycles
  • A solid understanding of how marketing contributes to sales pipeline, not just lead volume
  • Confidence working with data, including campaign performance, funnel metrics and ROI analysis
  • Strong organisational skills, with the ability to manage multiple campaigns and stakeholders
  • A collaborative approach, with experience working closely with sales teams
Job Responsibility
Job Responsibility
  • Own and deliver demand generation strategies that drive audience growth, ticket sales and B2B subscription revenue
  • Plan and execute integrated, multi-channel campaigns (email, paid media, social, search, content) with a clear focus on pipeline growth and ROI
  • Build and optimise lead generation and nurturing programmes, supporting prospects through a considered buying journey and converting them into attendees and subscribers
  • Play a key role in growing and retaining our B2B subscription audience, with a strong focus on lifecycle marketing, engagement and churn reduction
  • Work closely with sales teams to ensure strong alignment between marketing activity and pipeline conversion, particularly across longer or more complex sales cycles
  • Partner with content and event teams to align campaigns with launches, event calendars and commercial priorities
  • Analyse campaign performance and pipeline metrics, using data to continuously refine targeting, messaging and channel mix
  • Manage marketing automation and CRM systems to support lead scoring, segmentation and effective handover to sales
  • Monitor market trends, competitor activity and audience behaviour to identify new growth opportunities
  • Manage budgets with a strong focus on efficiency, return and commercial impact
  • Fulltime
Read More
Arrow Right

Channel Development Manager - Cybersecurity

We are looking for an experienced and visionary Channel Development Manager to d...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
paconsulting.com Logo
PA Consulting
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in channel management, partnerships, or ecosystem development within the technology sector
  • Ideally an understanding of secure hardware and cyber‑security solutions, technology markets, and an existing network within relevant sectors
  • A hands-on, agile, ‘sleeves rolled up attitude’ to getting things done in a rapidly changing and evolving environment
  • Demonstrated success in designing and launching partner programmes that deliver measurable business impact
  • Strong commercial acumen with the ability to balance strategic vision and operational execution
  • Exceptional relationship-building, negotiation, and stakeholder management skills
  • Proficiency with CRM, PRM, and partner enablement platforms
  • Excellent communication and presentation skills, with the ability to influence at all organisational levels
  • You must be eligible for UK Security Clearance
  • Experience in network infrastructure or cybersecurity sales would be beneficial
Job Responsibility
Job Responsibility
  • Define the vision, objectives, and structure of the technology partner programme, ensuring it aligns with Oakdoor’s strategy and market opportunities
  • Develop a compelling partner value proposition that differentiates our programme in the market and attracts high-quality technology partners
  • Consider and establish programme models, benefits, and requirements to incentivise partner engagement and performance
  • Identify, evaluate, and prioritise potential go-to-market channel partners based on strategic fit, market reach, and technical fit
  • Lead negotiations and partnership agreements, ensuring mutually beneficial terms and long-term collaboration potential
  • Build a diverse partner ecosystem that includes system integrators, resellers, and technology alliances
  • Design and implement appropriate operational processes, governance frameworks, and partner lifecycle management tools
  • Develop onboarding journeys, training programmes, and sales enablement resources to accelerate partner readiness and time-to-market
  • Collaborate with internal teams to integrate partner input and insights into our product roadmap and go-to-market strategies
  • Co-create joint marketing campaigns, solutions, and sales plays with partners to drive demand generation and revenue growth
What we offer
What we offer
  • Health and lifestyle perks accompanying private healthcare
  • 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
  • Generous company pension scheme
  • Opportunity to get involved with community and charity-based initiatives
  • Annual performance-based bonus
  • Tax efficient benefits (cycle to work, give as you earn)
Read More
Arrow Right

Principal Engineer

We are looking for a strategic and technically deep Principal Engineer to lead t...
Location
Location
India , Bangalore
Salary
Salary:
Not provided
Cisco
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in networking software, embedded systems, or security architecture, with a consistent track record of delivering complex products
  • Deep domain knowledge of Cisco networking architectures, IOS-XR/Classic, and the life cycle of Service Provider or Enterprise routing platforms
  • Strong background in network security, including ACLs, Lawful Intercept, uRPF, Control Plane Policing, and encryption standards
  • A solid conceptual understanding of LLMs and AI workflows, with the ability to identify how these technologies can be applied to network telemetry and data path optimization
  • Expert-level proficiency in C or C++
  • Experience with packet processing, QoS, and traffic management on programmable silicon (e.g., SiliconOne, Broadcom, or similar)
  • Bachelor’s or Master’s degree in Computer Science, Electronics, or a related technical field
Job Responsibility
Job Responsibility
  • Collaborate with LLM and AI research teams to integrate intelligent capabilities into networking platforms, focusing on predictive analytics, automated troubleshooting, and traffic optimization
  • Lead the design of next-generation security features (e.g., hardware-accelerated threat detection, AI-driven anomaly detection, and advanced telemetry) to provide a competitive edge and drive additional product revenue
  • Define the architectural roadmap for high-capacity networking platforms, ensuring they are optimized for both traditional data forwarding and emerging AI-driven workloads
  • Identify opportunities to monetize AI and security features within existing networking products, translating technical innovations into business value and growth
  • Oversee the programming of NPUs and ASICs (e.g., SiliconOne, DNX) to support the high-telemetry demands of AI models and the performance requirements of advanced security protocols
  • Serve as a subject matter expert across business units, mentoring engineers and guiding cross-functional teams through the complexities of hardware-software-AI integration
  • Fulltime
Read More
Arrow Right

B2b Acquisition Manager

This role will design and own the engine that drives growth across Pod’s B2B and...
Location
Location
United Kingdom , London
Salary
Salary:
40000.00 - 50000.00 GBP / Year
pod-point.com Logo
Pod Point
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven B2B marketing expertise – Demonstrable experience in B2B demand generation or acquisition, ideally within a scale-up or high-growth environment
  • Hands-on campaign delivery – Track record of building acquisition programmes from scratch, managing campaigns across multiple channels and tactics
  • Knowledge of marketing automation tools (ideally HubSpot) and attribution systems
  • Commercial mindset – Strong analytical and data-driven approach, capable of linking marketing activity to pipeline and revenue outcomes
  • Multi-channel experience – Deep understanding of digital marketing, events, content, ABM, and partner co-marketing strategies
  • Collaborative working style – Experience working closely with Sales, Partnerships, and Product Marketing to align messaging and optimise funnel performance
  • Ownership and initiative – Comfortable taking end-to-end responsibility for strategy, execution, and reporting
  • Communication and influence – Skilled at managing stakeholders, presenting results, and building credibility across teams.
Job Responsibility
Job Responsibility
  • Build the B2B Lead Engine - you’ll design, test, and scale a lead acquisition strategy from the ground up, developing repeatable and measurable playbooks across multiple channels (digital, events, partnerships, outbound, ABM, and more)
  • Own Channel Strategy and Execution - you’ll plan, launch, and optimise acquisition campaigns across paid media, content syndication, email, LinkedIn, webinars, trade shows, and partner co-marketing initiatives
  • Drive Partner Ecosystem Growth - you’ll generate inbound interest and build a high-quality pipeline of distributors, integrators, installers, and homebuilder opportunities, as well as B2B2C partners
  • Collaborate Across Teams - you’ll work hand-in-hand with Sales, Partnerships, and Product Marketing to ensure seamless lead handover, consistent messaging, and effective partner engagement
  • Performance Measurement and Optimisation - you’ll define KPIs and lead quality metrics, track performance across all channels, and continuously refine campaigns to increase efficiency and conversion
  • Test and Scale - you’ll lead a culture of experimentation, identifying new acquisition tactics, testing bold ideas, and scaling what delivers the best commercial results
  • Own the Acquisition Tech Stack - you’ll work with CRM, e-commerce, and product teams to manage the marketing automation and attribution tools that underpin transparent, scalable lead management
  • Champion Data and Insight - you’ll use data to drive decision-making, forecast pipeline contribution, and ensure marketing investment translates directly to revenue impact
  • Represent the Brand Externally - you’ll attend trade shows, events, and partner activations to promote Pod, gather market intelligence, and build trusted relationships with industry players.
What we offer
What we offer
  • Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
  • Podpoint Charger
  • Discounted energy tariff (Pod Power or EDF Employee Programme)
  • Flexible hybrid working model
  • Work abroad for up to 20 days per year
  • Family & friend discount scheme
  • 25 days holiday (plus Bank Holidays)
  • Very generous parental and family leave
  • Pension scheme with a 4.5% matched contribution
  • Eyecare scheme
  • Fulltime
Read More
Arrow Right

Marketing Manager

We are seeking a Marketing Manager (maternity cover) to lead the development, pe...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Background in demand generation in B2B marketing or media environment
  • Proven track record of building pipeline-focused marketing programmes
  • Deep experience with marketing automation and CRM platforms
  • Strong commercial acumen and ability to speak confidently in sales language
  • Expertise in lifecycle marketing, lead scoring, audience segmentation, and behaviour-driven automation
  • Strategic yet hands-on
  • comfortable owning both direction and detail
  • Proactive problem-solver with a test-and-learn mindset
  • Clear communicator with stakeholder influence skills
  • Highly organised, detail-oriented, and impact-driven
Job Responsibility
Job Responsibility
  • Lead the full-funnel demand generation strategy, defining marketing plans, audience priorities, messaging themes, and channel approaches, aligned to commercial targeting
  • Oversee inbound and outbound lead generation programmes, ensuring strong targeting, segmentation, TAM alignment, and data integrity in partnership with the Data and Sales teams
  • Design and optimise lifecycle journeys including nurture flows, lead scoring, behavioural triggers, and intent-based workflows to drive progression toward sales readiness
  • Build and maintain reporting frameworks with Marketing Ops, delivering clear insight into funnel performance, bottlenecks, and optimisation opportunities
  • Translate commercial and sales insights into targeted marketing initiatives, ensuring strong cross-functional alignment with Sales, Product and Brand
  • Manage, coach, and develop the Campaign Manager to ensure high-quality execution aligned with strategic priorities
What we offer
What we offer
  • benefits across health, finances, fitness, travel, tech and more
Read More
Arrow Right

Global Marketing Services Hub Performance Delivery Lead (Europe)

This role is the senior marketing operations leader for Europe, accountable for ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Constantly looking for ways to serve our customers and consumers better
  • Passion for high performance to inspire the energy needed to win and grow
  • High standards and accountability for self and others (peers, leaders and external stakeholders)
  • An integrator who invests in teamwork and collaboration to drive better results, especially breaking down silo’d ways of working
  • Ability to build and manage strong relationships at all levels: flexing their style to adapt to changing situations
  • Talent catalyst with ability to build, lead and develop strong teams
  • Strong communicator with excellent presentation and influencing skills
  • Proven capability in driving digital transformation by leveraging Automation and Artificial Intelligence to enhance service delivery and operational efficiency
  • Business acumen and customer centric mindset
  • E2E function agnostic integrator (non silo mentality)
Job Responsibility
Job Responsibility
  • Lead Marketing Hub performance for Europe
  • Act as the single interface between Marketing, Markets, and Partners
  • Release marketer capacity and change how work gets done
  • Drive operational excellence, transformation and digital enablement
  • Anchor Europe into a unified global operating model
  • Assuring excellence in Service Delivery from our Marketing hubs to the countries/BUs
  • Managing end to end performance metrics and scorecards for all countries from within the team across user experiences, cost, cash and turnover
  • Managing commercial and contractual relationships with the partner
  • Ensuring Control frameworks are rigorously adhered to across the whole system (and operationally improved)
  • Supporting in-market teams on managing and escalating disputes, performance issues and customer related claims (internal and external)
What we offer
What we offer
  • Competitive salary and pension scheme
  • Annual bonus
  • Subsidised gym membership
  • Discounted staff shop
  • Shares
  • Flexible and hybrid working environment
  • Variety of wellbeing support including hubs, programmes and development opportunities
  • Fulltime
Read More
Arrow Right

Partner Marketing Manager

With a vision to 'Build and sell intelligent cloud and intelligent edge solution...
Location
Location
United Kingdom , Multiple Locations
Salary
Salary:
Not provided
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree and experience in a customer and/or partner facing role, optimally dealing with a variety of audiences – customers, partners, strategy, marketing, or business development
  • Experience working directly with partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutions
  • Strong technical understanding of Microsoft cloud technologies and the work that partners do to develop, build-upon, and extend cloud solutions
  • Masters Degree and solid demonstrated capabilities in revenue-based marketing and experience in driving outcomes through or with partners and alliances
  • Results-driven and organised approach, with the ability to develop and deliver scalable plans from concept to implementation, prioritise effectively, and manage multiple projects to achieve measurable results
  • Proven success working in highly matrixed and constantly evolving environments, leading programme virtual teams or workstreams aligned to shared goals and performance metrics. Ability to collaborate cross-team in ambiguous and changing settings, displaying excellent listening and partnering skills
  • Passionate, results-oriented, and organised, with a keen attention to detail. A self-starter capable of creating and delivering scalable plans from concept to execution, prioritising and managing multiple projects to achieve measurable outcomes
  • Expertise in engagement, including strong storytelling skills and a passion for delivering outstanding partner experiences. Ability to advocate for partners, create exceptional engagements, and understand the connection between partner experience and business success
  • Executive relations skills, with the confidence to interact with senior leaders in a highly matrixed organisation. Capable of presenting, defending, or clarifying concerns or issues regarding projects, programmes, or solutions, handling challenging or high-pressure situations with poise and professionalism
  • Understanding of Microsoft cloud technologies and the partner ecosystem involved in developing, enhancing, and extending service offerings and cloud solutions. Ability to communicate the value of Microsoft cloud services to both business and technical decision-makers
Job Responsibility
Job Responsibility
  • Develop and drive joint partner marketing plans that deliver opportunities for mainstream solution plays within the customer segment
  • Represent the Microsoft brand, MCAPS business objectives, and solution plays, providing partner-facing, in-region marketing coverage as the Microsoft Subject Matter Expert in integrated marketing execution
  • Manage Microsoft through-partner marketing investments, ensuring alignment and driving utilisation of channel investments to achieve tangible outcomes for partner execution. Build partner marketing capabilities focused on Microsoft opportunities
  • Ensure that measurement KPIs and OKRs are in place to track the impact on sales pipeline and Microsoft Cloud revenue generated from joint solution sales, campaigns, or offers. Maintain effective budget management practices and maximise ROI for all marketing funds invested
  • Leverage partner regional investments to develop a set of globally scalable GTM programmes that optimise partner impact at the Microsoft subsidiary level. Collaborate with subsidiary Partner Marketing Managers to align on partner selection and GTM execution
  • Design partner experiences: Create localized, end-to-end experiences (digital, events, demos) to build capabilities and competitive advantage
  • Lead cross-functional alignment: Integrate partners into internal workstreams, manage escalations, and connect opportunities with senior stakeholders
  • Build executive relationships: Own senior-level partner engagement, influence decision makers, and address capability gaps to drive mutual growth
  • Map accounts & drive demand: Align sales plays with co-sell priorities, generate pipeline, maximize Partner Programs usage to accelerate opportunities and foster partner-to-partner collaboration
  • Drive cross team engagement and solution alignment using subject matter expertise
  • Fulltime
Read More
Arrow Right

Director of Executive Education

This is an entrepreneurial leadership role. We are looking for someone to build ...
Location
Location
United Kingdom , Home based, UK (with regular travel to London/Cambridge)
Salary
Salary:
Not provided
cambridgespark.com Logo
Cambridge Spark
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • You come from the L&D or executive education practice of a major professional services firm (KPMG, EY, Deloitte, McKinsey, BCG) where you designed and delivered senior leadership programmes or you built executive education at an organisation such as Emeritus, GetSmarter/2U
  • P&L ownership: Proven track record of owning and growing a revenue line in executive education or professional services. You understand unit economics, cost-to-serve, and margin management
  • Commercial acumen: You think creatively about how to generate revenue, not just manage it. You spot opportunities in client conversations, market gaps, and partnership models that others miss. You are comfortable shaping propositions, testing new formats, and moving quickly to capture demand
  • University partnerships: Direct experience structuring and managing partnerships with universities for co-branded programmes, including brand licensing, faculty access, and revenue-sharing arrangements
  • Faculty and talent management: Experience recruiting, managing, and quality-assuring a network of faculty, coaches, and programme delivery professionals. You have built rate cards, performance frameworks, and scalable talent pools
  • Programme design: You have taken executive education products from concept to market: long-format programmes, short workshops, or membership communities
  • Service mindset: You understand that executive education is a service business where client experience, customisation, and relationship management are paramount
Job Responsibility
Job Responsibility
  • P&L and Commercial Strategy: Full accountability for revenue, margins, and profitability of the executive education portfolio
  • Budget management including faculty costs, programme delivery, and team headcount
  • Commercial model development: pricing strategy, packaging, cost-to-serve, and revenue forecasting
  • Monthly reporting to the exCo and contribution to board-level updates
  • Portfolio Development: Design and develop our portfolio of executive education products, ensuring each is commercially viable and educationally outstanding
  • University Partnerships: Identify, approach, and negotiate partnerships with leading UK and international universities and business schools
  • Structure partnership agreements covering revenue sharing, faculty access, IP ownership, brand licensing, and academic governance
  • Build a diversified portfolio of university relationships to support different programme themes and market segments
  • Manage ongoing partner relationships, ensuring alignment on quality, curriculum, and market positioning
  • Faculty, Coaching, and Talent Pool: Recruit and onboard world-class faculty (academics, industry practitioners, subject matter experts)
What we offer
What we offer
  • Pension with 4% matched contributions, opportunity to opt into salary sacrifice scheme
  • 25 days holiday + Flexi bank holidays + 1 day off on your birthday
  • A day for volunteering
  • Enhanced Maternity and Paternity Leave
  • Health & Wellbeing allowance of up to £30 per month
  • Annual Summer and Xmas events
  • Company socials including everything from Cambridge College formals, pub nights to team building events
  • CPD Allowance alongside quarterly reflections to ring fence time for development and growth
  • Private medical insurance and cash plan
  • Holiday buy back scheme (up to 10 days p/a)
  • Fulltime
Read More
Arrow Right