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Demand Generation Lead (Integrated Programmes)

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Xelix

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Employment contract

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Salary:

55000.00 - 85000.00 GBP / Year
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Job Description:

We’re looking for a Demand Generation Lead (Integrated Programmes) to own the design and delivery of marketing programmes across channels, defining how they are structured to drive consistent pipeline performance. This is a demand generation role built on an integrated operating model, connecting digital, events, ABM, and product marketing through structured programmes that replace fragmented execution with coordinated, outcome-led activity. It manages execution teams across Digital and Events channels and brings together wider commercial teams around shared priorities and delivery.

Job Responsibility:

  • Establish and maintain the integrated calendar and delivery framework that governs cross-channel planning and execution across digital, events, ABM, and lifecycle activity
  • Translate demand strategy into structured, cross-channel programmes that drive coordinated pipeline motions
  • Align stakeholders across Marketing, Sales, SDRs, Product Marketing, and Marketing Operations to ensure programmes are commercially focused and execution-ready
  • Lead a small execution team to deliver integrated programmes with clear prioritisation, sequencing, and coordination
  • Optimise programme performance with Marketing Operations, translating insight into improvements in MQA generation, conversion, and pipeline impact

Requirements:

  • 7+ years’ experience in demand generation or growth marketing roles in B2B SaaS
  • Proven experience designing and running integrated, multi-channel demand generation programmes across digital, events, ABM, and lifecycle marketing
  • Previous management experience
  • Strong stakeholder leadership across Sales and Marketing
  • Strong understanding of B2B enterprise funnel
  • Ability to bring structure and clarity to fast-moving, cross-functional environments
  • Commercial mindset focused on pipeline outcomes through integrated execution

Nice to have:

  • Experience in high-growth environments
  • Strong ABM programme design and orchestration experience
  • Experience selling into enterprise or CFO-level audiences
  • Familiarity with MEDDIC or similar qualification frameworks
  • Experience using AI-enabled tools to improve cross-channel marketing execution and performance
What we offer:
  • Competitive salary of £55,000 - £85,000 depending on experience
  • 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days
  • Hybrid working with two days a week from our dog-friendly Hoxton office and on-site gym
  • Comprehensive private medical & dental cover with Vitality
  • Enhanced parental leave pay
  • Learning & development culture – £1,000 personal annual budget
  • We’re carbon-neutral and are working towards ambitious carbon reduction goals
  • Lots of team socials & activities
  • Annual team retreat

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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