CrawlJobs Logo

Demand Generation & Growth Marketing Manager, Channel Technical Programs

verkada.com Logo

Verkada

Location Icon

Location:
United States , San Mateo

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

135000.00 - 180000.00 USD / Year

Job Description:

We’re looking for a dynamic, strategic marketer to lead the charge across our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this high-impact role, you’ll be responsible for driving growth and engagement for the technical programs that empower our most strategic partners across global markets.

Job Responsibility:

  • Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
  • Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
  • Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
  • Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
  • Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns

Requirements:

  • Proven experience in B2B marketing
  • Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
  • Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
  • Must be willing and able to work onsite five days per week
What we offer:
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Demand Generation & Growth Marketing Manager, Channel Technical Programs

Technical Growth Manager

As a Technical Growth Manager, you will play a pivotal role in shaping our growt...
Location
Location
United States , Sacramento; San Francisco
Salary
Salary:
90000.00 - 150000.00 USD / Year
rhombus.com Logo
Rhombus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years of experience in growth, marketing, product, data, or a technical role with direct exposure to experimentation and analytics
  • 2+ years of hands-on experience with Python and/or JavaScript, plus strong SQL skills and comfort working with complex datasets
  • Deep understanding of paid search and top-of-funnel acquisition, including campaign structure, bidding strategies, landing pages, A/B testing, and creative experimentation
  • Experience designing, running, and scaling multi-channel growth experiments, with an ability to interpret results and operationalize winning motions
  • Self-starter with strong end-to-end ownership—from spotting opportunities to scoping solutions, executing quickly, and scaling what works
  • Scrappy, experiment-driven mindset with the ability to learn fast, iterate, and make decisions using imperfect data
  • Bias for action and pragmatic problem-solving, with accountability for outcomes and a drive to move quickly in fast-paced environments
  • Clear, concise communicator who collaborates effectively with Sales, Product, Marketing, and Operations teams
  • Candidates must be authorized to work in the U.S. without requiring sponsorship now or in the future.
Job Responsibility
Job Responsibility
  • Own the experimentation roadmap across the funnel—design tests, implement tracking, analyze results, and scale winning motions
  • Build and maintain the data infrastructure needed to support fast-paced testing, including ingestion, enrichment, scoring systems
  • Architect scalable workflows and automations that turn successful tests into long-term, repeatable growth engines
  • Analyze experiment results using quantitative/qualitative insights, making informed decisions without full statistical significance
  • Manage our paid acquisition programs (Google Search, Native, Display), including campaign structure, bidding strategies, conversion optimization
  • Build, launch, and optimize A/B tests across landing pages, ad copy, targeting, and channel mix to improve cost efficiency and conversion rates
  • Develop top-of-funnel marketing motions—including direct response, demand capture, and early-stage awareness tactics—to drive consistent pipeline creation
  • Partner closely with Sales and Marketing to brainstorm and execute net-new lead and pipeline generation ideas
  • Collaborate with Product and Operations to align messaging, audience targeting, and system integrations.
What we offer
What we offer
  • Competitive Salary & Equity Options
  • Flexible Schedule & Paid-Time Off
  • Excellent Healthcare Coverage
  • Generous Family Leave Policy
  • WFH & Workspace Supplies
  • Career Growth & Professional Development
  • Dog-Friendly Office & Pet Insurance
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager, Service Collection

Atlassian seeks a Senior Product Marketing Manager to drive acquisition, adoptio...
Location
Location
United States
Salary
Salary:
145800.00 - 229125.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-8+ years of B2B product marketing experience
  • An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
  • Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas
  • Be a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisions
  • Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around revenue, adoption, and expansion
  • Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
  • Have worked to deliver campaigns that move the needle and turn heads in the market
  • Experience making data-driven decisions and tracking campaign performance to drive the best results
  • Can translate projects and initiatives into business impact
Job Responsibility
Job Responsibility
  • Drive acquisition, adoption, and expansion of Jira Service Management and Service Collection within our existing customer base
  • Implement marketing campaigns across all funnel stages for both SMB and enterprise customers
  • Collaborate with Product Management and demand generation to deliver distinctive campaigns based on product positioning and messaging
  • Influence our go-to-market strategy for our ITOM capabilities
  • Implement marketing programs to sustain the momentum and growth of Jira Service Management and Service Collection, encompassing both product-led and sales-led initiatives
  • Shape our campaign narratives
  • Drive awareness of Service Collection & differentiators
  • Design end-to-end campaigns
  • Partner cross-functionally with a range of stakeholder teams
  • Craft compelling messaging and positioning used within campaigns to drive awareness, acquisition, adoption, and expansion of Service Collection
What we offer
What we offer
  • Health and wellbeing resources
  • Paid volunteer days
Read More
Arrow Right

Senior ABM Manager

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team...
Location
Location
United States
Salary
Salary:
Not provided
tekmetric.com Logo
Tekmetric
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-8 years of marketing experience with a focus on ABM or Enterprise marketing
  • Proven experience designing and executing ABM programs that drive measurable revenue growth
  • Deep understanding of the demand waterfall and conversion optimization strategies
  • Data-driven mindset with the ability to translate insights into actionable strategies and programs
  • Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
  • Strong cross-functional team/project management, interpersonal, and influencing skills
  • Experience using HubSpot for campaign management
  • Experience in creating brand messaging to align with assets and campaigns
  • Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution
Job Responsibility
Job Responsibility
  • Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
  • Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
  • Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
  • Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
  • Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
  • Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
  • Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
  • Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
  • Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
  • Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives
What we offer
What we offer
  • Enjoy the flexibility of remote work
  • Competitive base salaries
  • Generous Paid Time Off
  • Paid maternity, parental bonding, and medical leave
  • Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
  • Free, confidential counseling through BetterHelp
  • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • up to $60/month toward fitness, mental health, or wellness
  • Fulltime
Read More
Arrow Right

Email Outreach Manager

At Snappr, we help businesses get visual content more easily, with higher qualit...
Location
Location
Philippines , Metro Manila
Salary
Salary:
125000.00 Php / Month
https://www.snappr.com Logo
Snappr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Excellent writer and strong communicator
  • 5+ years of cold-outbound-email marketing experience
  • must include experience with SaaS or subscription-based services
  • Experience with dual SLG & PLG motions is a plus
  • Experience with both B2B and B2C marketing is a plus
  • Excellent problem-solving capabilities and a robust analytical approach
  • Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting
  • Strong experience with building triggered email programs, managing lists & lead mining, and enrichment
  • Experience with Instantly and Zapier is a big plus
  • Experience with Salesforce and Excel is a plus
Job Responsibility
Job Responsibility
  • Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale
  • Build scaled+converting outbound email campaigns
  • List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent, and opt-ins
  • Partner with PMM and Sales to nail messaging
  • Leverage performance data to continuously iterate and improve content and messaging
  • Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance
  • Identify strategic opportunities for growth and retention
  • Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more
  • Build a brand-new Newsletter program
  • Ensure the success of email execution, QA, and deliverability
What we offer
What we offer
  • HMO (w/ dependents)
  • Work alongside the founding team as we aggressively scale up
  • Meals provided daily
  • Company Equity
  • Great workspace in Ortigas CBD
  • Fulltime
Read More
Arrow Right

Email Outreach Manager

At Snappr, we help businesses get visual content more easily, with higher qualit...
Location
Location
Colombia , Medellin
Salary
Salary:
30000.00 USD / Year
https://www.snappr.com Logo
Snappr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Excellent writer and strong communicator
  • English is a must for this role we are looking for a C1 level
  • 5+ years of cold-outbound email
  • must include experience with SaaS or subscription-based services
  • Experience with dual SLG & PLG motions is a plus
  • Experience with both B2B and B2C marketing is a plus
  • Excellent problem-solving capabilities and a robust analytical approach
  • Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting
  • Strong experience with building triggered email programs, managing lists & lead mining, and enrichment
  • Experience with Instantly and Zapier is a big plus
Job Responsibility
Job Responsibility
  • Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale
  • Build scaled+converting outbound email campaigns
  • List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent and opt-ins
  • Partner with PMM and Sales to nail messaging
  • Leverage performance data to continuously iterate and improve content and messaging
  • Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance
  • Identify strategic opportunities for growth and retention
  • Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more
  • Build a brand-new Newsletter program
  • Ensure success of email execution, QA, and deliverability
What we offer
What we offer
  • Hybrid set-up! (1 week onsite in 1 quarter)
  • Company Equity
  • 120 USD per month for professional growth
  • Laptop will be provided
  • 20 days PTO
  • Fulltime
Read More
Arrow Right

Growth Marketing Manager

We are looking for a Growth Marketing Manager to take ownership of driving deman...
Location
Location
United States , Marina del Rey
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–7 years of experience in growth marketing, demand generation, or performance marketing within a B2B environment
  • Proven track record in managing pipeline generation and analyzing campaign performance
  • Expertise in digital advertising channels, including search, display, retargeting, and paid social media
  • Proficiency with marketing automation platforms such as HubSpot or similar tools
  • Demonstrated ability to support long and complex sales cycles, particularly for technical products
  • Experience marketing to technical audiences, including engineers and manufacturing professionals
  • Strong analytical skills with a focus on data-driven decision-making and revenue impact
  • Familiarity with inbound marketing strategies, including blogs, white papers, and technical content activation
Job Responsibility
Job Responsibility
  • Develop and manage marketing campaigns that align with product launches, target industries, and buyer personas
  • Create multi-touch strategies to support long sales cycles, ensuring seamless transitions through evaluation and expansion phases
  • Oversee paid digital channels, including search, display, retargeting, and paid social, optimizing performance for lead generation
  • Implement and refine inbound marketing strategies, including website optimization, content conversion paths, and lead nurturing programs
  • Design and execute demand strategies for industry trade shows and events to maximize lead generation and pipeline impact
  • Collaborate with sales and engineering teams to enhance lead intake, qualification processes, and post-event follow-up workflows
  • Track and report campaign performance metrics, including lead quality, conversion rates, and overall pipeline contribution
  • Continuously test and optimize campaigns based on data-driven insights to improve efficiency and results
  • Coordinate with product marketing, sales, and technical teams to align messaging and campaign strategies with business goals
  • Maintain and optimize marketing dashboards to clearly communicate growth metrics and revenue outcomes
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan
Read More
Arrow Right

Demand Generation Lead

Profound is on a mission to help companies understand and control their AI prese...
Location
Location
United States , New York City
Salary
Salary:
150000.00 - 220000.00 USD / Year
tryprofound.com Logo
Profound
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6 or more years of experience in B2B demand generation, growth marketing, or integrated campaign management, including at least 2 years leading a team
  • Experienced building demand programs from scratch in high-velocity environments
  • Comfortable operating in ambiguity and making high-conviction decisions with incomplete information
  • Experienced implementing and operationalizing AI-native marketing technologies
  • Think in terms of pipeline and revenue rather than surface-level metrics such as clicks or impressions
  • Fluent in CAC, LTV, stage conversion rates, and channel ROI
  • Equally comfortable presenting strategy to executives and optimizing ad copy or landing pages in detail
  • Clear communicator who can make performance data legible to non-technical stakeholders
  • Willing to challenge best practices and test assumptions with evidence
Job Responsibility
Job Responsibility
  • Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO and SEM, webinars, partner channels, and social
  • Diagnose which two to three demand channels will drive efficient pipeline growth given our market position and go-to-market motion, build them from scratch, prove ROI, and scale
  • Own and evolve the marketing technology stack including marketing automation, CRM, ABM platforms, analytics, and paid media tools
  • Leverage AI-native platforms such as Clay, Qualified, and similar tools for lead enrichment, intent signal processing, content personalization, and campaign optimization
  • Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
  • Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, SLAs, and pipeline handoff processes
  • Run disciplined A and B tests across creative, audiences, and channels, treating every campaign as a measurable experiment
  • Document and scale repeatable playbooks across segments, geographies, and buyer personas
  • Mentor and develop demand generation specialists and marketing operations professionals as the team grows
What we offer
What we offer
  • equity
  • a full range of benefits and perks
  • Fulltime
Read More
Arrow Right

Marketing Program Manager - Insights

We're looking for a Marketing Program Manager to drive growth and adoption of ou...
Location
Location
United States , Sunnyvale
Salary
Salary:
146000.00 - 175000.00 USD / Year
illumio.com Logo
Illumio
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in product led growth, growth marketing, GTM alignment, digital marketing, or demand program management in B2B SaaS or cybersecurity
  • Proven track record of managing complex, multi-quarter programs that involve technical and go-to-market work streams
  • Strong understanding of product-led growth principles and how to operationalize PLG motions
  • Demonstrated ability to collaborate effectively with product, marketing, and sales teams
  • Exceptional organizational and project management skills with attention to detail
  • Data-driven mindset with strong business acumen
  • Comfortable operating in fast-paced, high-growth environments
  • Strategic thinker who can also execute tactically
Job Responsibility
Job Responsibility
  • Direct ownership of planning, execution and outcomes for demand generation campaigns
  • Lead the planning, execution, and optimization of campaigns aimed at increasing prospect acquisition, activation, retention and expansion
  • Collaborate across cross-functional groups and align execution to meet product goals, driving seamless integration between product-led and sales-led motions
  • Partner with product and product marketing managers, and other marketing leaders to drive execution on broad cross-functional efforts that span the customer journey
  • Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals
  • Manage budgets, resource allocation, and vendor relationships to optimize program efficiency and ROI
  • Analyze omni-channel performance across digital, product-led, and traditional demand channels to identify optimization opportunities
  • Contribute to a strong test-and-learn culture, using data-driven insights to refine messaging, creative, and audience strategies over time
  • Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots
What we offer
What we offer
  • Medical, Dental, Vision Coverage
  • Health and Dependent Savings Accounts
  • Life and Disability Programs
  • Paid Parental Leave
  • Voluntary Benefit Programs
  • Company Sponsored Wellness Program
  • Wellness Reimbursement Program
  • Retirement Savings
  • Equity Opportunities
  • Paid time off and Paid Holidays
  • Fulltime
Read More
Arrow Right