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Demand Generation & Growth Marketing Manager, Channel Technical Programs

Verkada

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Location:
United States, San Mateo

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Category:
-

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Contract Type:
Not provided

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Salary:

135000.00 - 180000.00 USD / Year
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Job Description:

We’re looking for a dynamic, strategic marketer to lead the charge across our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this high-impact role, you’ll be responsible for driving growth and engagement for the technical programs that empower our most strategic partners across global markets.

Job Responsibility:

  • Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
  • Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
  • Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
  • Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
  • Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns

Requirements:

  • Proven experience in B2B marketing
  • Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
  • Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
  • Must be willing and able to work onsite five days per week
What we offer:
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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