This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As Marqeta’s Director of Demand Generation, you will run our global demand generation function and help us level up how we attract, engage, and convert enterprise and embedded finance prospects. This role reports to the CMO and leads a team of six demand generation, events, and digital experts.
Job Responsibility:
Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets
Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs
Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations
Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs
Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage
Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up
Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion
Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement
Requirements:
12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role
Extensive experience in fintech, payments, embedded finance, or financial services
Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization
Demonstrated success owning pipeline targets, with a track record of delivering scalable growth
Experience managing and developing multi-function, global teams
Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)
Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners
Strong strategic communication and influencing skills
What we offer:
Multiple health insurance options
Flexible time off
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Free therapy sessions, financial and professional coaching, and legal advice
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development
Through Flex First, the freedom to live and work wherever you and your family thrive