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We are seeking a highly motivated and data-driven Demand Generation & Customer Success Manager to drive our clients marketing and client retention efforts for their Connected Vehicles Division, specializing in geomagnetics and asset tracking solutions (software and hardware). This role is pivotal—you will be responsible for building awareness, generating a consistent flow of high-quality leads, and fostering strong, lasting client relationships to ensure ongoing success and subscription renewals. If you thrive on optimizing campaigns, interpreting data, and engaging directly with B2B clients, this is your opportunity to be a key driver of business growth in a standalone, high-impact marketing position.
Job Responsibility:
Plan, execute, and optimize multi-channel marketing campaigns across paid search (Google Ads, PPC), paid social (LinkedIn Ads), email, and display to drive high-quality inbound leads (MQLs → SQLs)
Manage campaign budgets, calendars, and performance metrics, ensuring maximum ROI and efficiency
Collaborate with internal teams and vendors to produce high-converting creative assets, landing pages, and messaging
Implement rigorous A/B testing and continuous optimization of targeting, ad copy, and workflows
Develop nurture campaigns to re-engage dormant or cold leads
Manage marketing automation tools (HubSpot, Pardot, or equivalent) and maintain clean, actionable CRM data (Salesforce)
Align with the Business Manager and Account Executives (Sales) on Ideal Customer Profiles (ICPs), lead scoring, and effective follow-up processes
Track and report campaign performance, pipeline impact, and key metrics including CPL, conversion rates, and marketing-sourced revenue to the Business Manager
Engage in client-facing work to assess client needs, build strong relationships, and ensure high customer satisfaction and retention
Leverage strong communication and interpersonal skills to manage client interactions and resolve problems proactively
Utilize Customer Support and CRM software to manage accounts and track customer success metrics
Maintain a results-oriented focus on customer retention and client account success
Requirements:
4–6 years of B2B marketing experience, with a strong focus on lead generation and demand creation
3–4 years of experience in Customer Service/Sales or a proven background in customer success or account management
Proven ability to run and optimize complex digital marketing campaigns (Google Ads, LinkedIn Ads, paid social, and email)
Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Pardot)
Strong analytical skills with the ability to interpret data, monitor key metrics, and recommend actionable, data-driven optimizations
Excellent organizational, project management, and verbal/written communication skills
Valid G class driver’s license and clean Driver’s Abstract (necessary for potential travel/client site visits)
What we offer:
High Impact and Autonomy: This is a standalone marketing position reporting directly to the Business Manager, offering the opportunity to own the marketing strategy and drive significant business growth from day one
Performance Bonus: Earn a personal performance bonus of 10% - 15% based on conversion rates, directly rewarding your success
Stability and Growth: Be a key player in a growing division of a well-established company, providing a stable environment with opportunities for professional growth and involvement in new projects and challenges
Work Flexibility: While primarily onsite in Guelph, there is the possibility for some flex to work from home after the probationary period