CrawlJobs Logo

Demand Generation and Customer Success Manager

https://www.randstad.com Logo

Randstad

Location Icon

Location:
Canada , Guelph

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

85000.00 - 90000.00 CAD / Year

Job Description:

We are seeking a highly motivated and data-driven Demand Generation & Customer Success Manager to drive our clients marketing and client retention efforts for their Connected Vehicles Division, specializing in geomagnetics and asset tracking solutions (software and hardware). This role is pivotal—you will be responsible for building awareness, generating a consistent flow of high-quality leads, and fostering strong, lasting client relationships to ensure ongoing success and subscription renewals. If you thrive on optimizing campaigns, interpreting data, and engaging directly with B2B clients, this is your opportunity to be a key driver of business growth in a standalone, high-impact marketing position.

Job Responsibility:

  • Plan, execute, and optimize multi-channel marketing campaigns across paid search (Google Ads, PPC), paid social (LinkedIn Ads), email, and display to drive high-quality inbound leads (MQLs → SQLs)
  • Manage campaign budgets, calendars, and performance metrics, ensuring maximum ROI and efficiency
  • Collaborate with internal teams and vendors to produce high-converting creative assets, landing pages, and messaging
  • Implement rigorous A/B testing and continuous optimization of targeting, ad copy, and workflows
  • Develop nurture campaigns to re-engage dormant or cold leads
  • Manage marketing automation tools (HubSpot, Pardot, or equivalent) and maintain clean, actionable CRM data (Salesforce)
  • Align with the Business Manager and Account Executives (Sales) on Ideal Customer Profiles (ICPs), lead scoring, and effective follow-up processes
  • Track and report campaign performance, pipeline impact, and key metrics including CPL, conversion rates, and marketing-sourced revenue to the Business Manager
  • Engage in client-facing work to assess client needs, build strong relationships, and ensure high customer satisfaction and retention
  • Leverage strong communication and interpersonal skills to manage client interactions and resolve problems proactively
  • Utilize Customer Support and CRM software to manage accounts and track customer success metrics
  • Maintain a results-oriented focus on customer retention and client account success

Requirements:

  • 4–6 years of B2B marketing experience, with a strong focus on lead generation and demand creation
  • 3–4 years of experience in Customer Service/Sales or a proven background in customer success or account management
  • Proven ability to run and optimize complex digital marketing campaigns (Google Ads, LinkedIn Ads, paid social, and email)
  • Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Pardot)
  • Strong analytical skills with the ability to interpret data, monitor key metrics, and recommend actionable, data-driven optimizations
  • Excellent organizational, project management, and verbal/written communication skills
  • Valid G class driver’s license and clean Driver’s Abstract (necessary for potential travel/client site visits)
What we offer:
  • High Impact and Autonomy: This is a standalone marketing position reporting directly to the Business Manager, offering the opportunity to own the marketing strategy and drive significant business growth from day one
  • Performance Bonus: Earn a personal performance bonus of 10% - 15% based on conversion rates, directly rewarding your success
  • Stability and Growth: Be a key player in a growing division of a well-established company, providing a stable environment with opportunities for professional growth and involvement in new projects and challenges
  • Work Flexibility: While primarily onsite in Guelph, there is the possibility for some flex to work from home after the probationary period

Additional Information:

Job Posted:
January 13, 2026

Expiration:
March 09, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Demand Generation and Customer Success Manager

Demand Generation Manager

We are seeking a proactive and energetic Demand Generation Manager to support th...
Location
Location
United States , Boston
Salary
Salary:
98000.00 - 123500.00 USD / Year
mirakl.com Logo
Mirakl
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s Degree in marketing, communications, or related field
  • 4+ years of relevant work experience in programs, preferably in a high tech environment
  • Proven success in programs and project management
  • Ability to work in a fast-paced environment with multiple stakeholders
  • Demonstrated ability to organize, prioritize, and multitask under tight deadlines
  • Detail oriented individual that takes initiative to define and improve processes
  • Working knowledge of Hubspot, Salesforce, & 6Sense
  • Experience with marketing reporting
  • Ability to travel when necessary
  • periodic international travel required (Paris)
Job Responsibility
Job Responsibility
  • Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
  • Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels
  • Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs
  • End-to-end development and execution of Mirakl-hosted webinars
  • Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development
  • Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
  • Support launch and distribution of new content marketing assets, press releases, and customer announcements
  • Closely track and analyze the effectiveness of marketing campaigns and programs
  • Manage vendor relationships
What we offer
What we offer
  • health, dental, 401(k) match plan, commuter, and PTO
Read More
Arrow Right

Demand Generation Manager

At Verkada, we're known to push traditional boundaries, and our B2B growth effor...
Location
Location
United States , San Mateo
Salary
Salary:
145000.00 - 190000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-year undergraduate degree (quantitative field of study strongly preferred)
  • 4+ years of work experience, with a proven track record of successful customer acquisition strategies
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
  • Experience with digital marketing automation and CRM tools preferred
  • Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
  • Creative thinker with a passion for digital marketing and growth hacking
Job Responsibility
Job Responsibility
  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC)
  • Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
  • Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates
  • Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities
  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Wellness/fitness benefits
  • Healthy lunches and dinners provided daily
  • Fulltime
Read More
Arrow Right

Demand Marketing Manager

We're looking for a results-driven Event Marketing Manager to help design client...
Location
Location
United States , San Francisco
Salary
Salary:
146000.00 - 172000.00 USD / Year
https://checkr.com Logo
Checkr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven track record of success owning client events and conference management end to end
  • Proven track record of pipeline targets and meeting lead/opportunity goals
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
  • Familiarity with CRM systems like Salesforce
  • Experience with managing event budgets and vendor relationships and negotiations
  • Experience in residential mortgage banking or fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus
  • Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency
  • Strong analytical mindset
  • Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
  • Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
Job Responsibility
Job Responsibility
  • Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey
  • Responsible for Client event and conference strategy, execution, and optimization of multi-channel campaigns
  • Support and optimize marketing plan including market research, analyzing customer behavior, identifying target segments
  • Plan, promote, and execute webinars and events (in-person and virtual)
  • Plan and execute strategic field marketing programs including Regional VIP events, executive dinners, roadshows
  • Collaborate with strategic partners to co-market joint solutions
  • Collaborate with RevOps to track campaign performance across the funnel
  • Analyze campaign outcomes and present results clearly
  • Work with content marketing and sales teams to develop and promote marketing materials
  • Prepare and present recommendations from experimental data to executive level
What we offer
What we offer
  • Learning and development allowance
  • Competitive cash and equity compensation
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend
  • Home office stipend
  • Lunch four times a week
  • Commuter stipend
  • Snacks and beverages
  • Fulltime
Read More
Arrow Right

Head of Demand Generation

As Head of Demand Generation, you’ll own the strategy, execution, and optimisati...
Location
Location
United Kingdom , Nottingham
Salary
Salary:
Not provided
beauhurst.com Logo
Beauhurst
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in B2B SaaS demand generation, growth, or performance marketing roles
  • Proven experience driving pipeline in account-based or enterprise-focused GTM models
  • Deep expertise across digital performance channels: PPC, SEO, paid social, retargeting, and syndication
  • Experience developing SEO strategies for generative AI and LLM visibility (or willingness to pioneer this space)
  • Strong command of marketing automation tools
  • Analytical mindset - fluent in data, attribution, and ROI analysis
  • Experience managing agencies, publishers, and media budgets
Job Responsibility
Job Responsibility
  • Own the end-to-end demand generation strategy to drive high-quality inbound opportunities
  • Support SDRs and sales reps with tools, comms and content to drive quality outbound opportunities
  • Define clear lead, MQL, and SQL targets aligned with SDR capacity and revenue goals
  • Build, execute, and continuously optimise full-funnel programs to engage and convert target accounts
  • Lead all digital marketing channels, including PPC, paid social, SEO, retargeting, display, and 3rd-party programs
  • Own Beauhurst’s discoverability in LLM-driven environments - optimising how our brand, products, and data appear in AI-generated responses and semantic search platforms
  • Collaborate with RevOps to ensure accurate attribution, tracking, and funnel measurement
  • Build Beauhurst’s email and nurture ecosystem, segmented by industry, persona, and lifecycle stage, converting early-stage interest into qualified engagement
  • Partner with our Sales and Customer Success teams to design personalised outreach and re-engagement campaigns
  • Design and lead an ABM program targeting Beauhurst’s 10k account list, blending digital, email, content, and direct outreach
What we offer
What we offer
  • A stake in the company
  • Healthcare cash plan covering day-to-day health and wellness needs
  • Free therapy sessions
  • Professional development training funded
  • Company-wide parties and away days
  • Friday drinks
  • Regular team socials
  • Subsidised travel
  • Season ticket loans
  • Free railcards
Read More
Arrow Right

Vp, demand generation emea & apac

Bloomreach is building the world’s premier agentic platform for personalization....
Location
Location
United Kingdom
Salary
Salary:
Not provided
bloomreach.com Logo
Bloomreach
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of B2B marketing experience
  • at least 5 years in field marketing leadership roles, preferably in technology or SaaS environments
  • successfully built and scaled field marketing teams and programs across multiple regions, with deep expertise in EMEA markets
  • proven track record of driving measurable pipeline and revenue impact through field events and regional campaigns
  • understand the nuances of different European markets and can navigate cultural and business differences across territories
  • strategic thinker who can develop comprehensive regional marketing plans while also rolling up your sleeves to execute
  • strong cross-functional collaboration skills and can influence stakeholders at all levels, from sales representatives to C-suite executives
  • experience includes working with enterprise sales organizations, understanding complex sales cycles, and aligning marketing activities to sales methodologies
  • managed partner co-marketing programs and understand channel dynamics
  • metrics-driven with strong analytical skills, comfortable with marketing automation platforms, CRM systems, and reporting tools
Job Responsibility
Job Responsibility
  • Developing and executing a comprehensive field events strategy spanning executive roundtables, customer summits, roadshows, and partner co-marketing events
  • work closely with regional sales leadership to understand territory priorities, account targets, and pipeline needs, translating these insights into targeted marketing campaigns and field activations
  • collaborate with our global marketing teams to adapt corporate campaigns for regional markets, ensuring messaging resonates with local audiences while maintaining brand consistency
  • partner co-marketing will be a critical part of your remit
  • work with our partner organization to develop joint go-to-market strategies, create co-branded events and campaigns, and enable partners to drive pipeline in their territories
  • customer marketing will also fall under your purview
  • partner with Customer Success and Account Management teams to design engagement programs that drive product adoption, identify expansion opportunities, and increase share of wallet
  • own the regional marketing budget, ensuring efficient allocation of resources across programs and geographies while delivering strong ROI
  • establish metrics and reporting frameworks to track pipeline contribution, event effectiveness, and program performance, using data to continuously optimize your approach
What we offer
What we offer
  • A great deal of freedom and trust
  • flexible working hours
  • work virtual-first with several Bloomreach Hubs available across three continents
  • company events
  • 5 paid days off to volunteer
  • People Development Program
  • communication coach available
  • Leader Development Program
  • $1,500 professional education budget on an annual basis
  • Employee Assistance Program with counselors
Read More
Arrow Right

Demand generation and nurture specialist

We are looking for a specialist sales and marketing professional for our global ...
Location
Location
United Kingdom , Chesterfield
Salary
Salary:
Not provided
ovarro.com Logo
Ovarro
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in B2B lead nurturing preferably using the Salesforce platform
  • Confident working with platforms like LinkedIn and Google data to identify and convert leads
  • Know how to best support sales team in driving successful lead conversions
  • Comfortable engaging directly with leads via e-mail, phone or chat to guide them through the pipeline
  • Knowledge of other foreign languages like French is a plus
Job Responsibility
Job Responsibility
  • Set up automated outreach that attracts, captures and nurtures leads
  • Help secure sales and support marketing department in driving growth
  • Execute a high-level lead generation strategy
  • Set up customer journeys within systems and implement necessary automated campaigns, outreach and data management
  • Build and optimize campaign workflows to nurture and convert leads across multiple channels
  • Track and report on key performance metrics
  • Ensure collaboration with sales team so sales qualified leads (SQLs) are effectively prepared and ready for handover
Read More
Arrow Right

Field Marketing Manager

We’re looking for a marketing professional with a proven background in B2B marke...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
bazaarvoice.com Logo
Bazaarvoice
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of proven success in building and scaling new logo demand generation, customer acquisition and engagement programs, ideally within fast growing SaaS based technology companies
  • Deep familiarity within the UKI as it relates to B2B demand generation, customer acquisition and retention strategies and tactics
  • High degree of empathy to engage across various teams and individuals at local, regional and global level to enable and catalyse skills to bring to bear on marketing actions driving brand awareness, demand generation and advocacy on behalf of Bazaarvoice
  • Adept at utilising marketing technology to drive effective demand based campaigns and events (tools such as Marketo, 6sense, Sendoso, PathFactory, etc)
  • Comfortable diving into data to produce informed strategic recommendations and insights to inform investment decisions and reporting back on subsequent ROI (high degree of familiarity with tools like Google Analytics, Domo, Salesforce)
  • Working knowledge of paid customer/user acquisition platforms and processes, including ad technology, social media, content syndication, etc across EMEA
  • Enthusiasm and a can-do attitude
  • willing and able to get in the weeds
  • Fluency in English required
Job Responsibility
Job Responsibility
  • Serve as the in-region marketing-based demand generation expert as it relates to acquisition strategies, platforms and partners in key EMEA markets, including any overall or market-specific trends
  • Own the marketing number (MQLs, pipeline and closed won business) as a key part of overall pipeline generation for the business
  • Fully integrate with the regional business VP and their teams to understand where marketing can drive their business goals
  • Understand the market and sales challenges faced within your specific geography, and identify marketing opportunities enabling Bazaarvoice continued progress in the region
  • Contribute as a key regional field marketing expert to drive ROI for local business needs, primarily through targeting growth in our current customer base as well as acquisition of net new logos
  • Provide culturally-informed and target-relevant guidance and recommendations for global teams to design campaigns for you to deliver directly or support into region
  • Work cross-functionally on new market or product launches, including translation/localization, content development, and acquisition, ensuring our online presence outside of English language is fully optimized
  • Fulltime
Read More
Arrow Right

Campaign Manager

We are seeking a highly strategic and results-driven Campaign Manager to lead th...
Location
Location
United States
Salary
Salary:
Not provided
cyera.io Logo
Cyera
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in campaign management, integrated marketing, demand generation, or related roles
  • Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes
  • Experience working cross-functionally with product marketing, sales, creative, and digital teams to ensure campaign success
  • Strong understanding of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce)
  • Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization
  • Ability to translate data insights into actionable marketing strategies
  • Strong communication and project management skills, with the ability to manage multiple priorities
  • Experience in B2B, SaaS, or technology industries is preferred
Job Responsibility
Job Responsibility
  • Own the integrated campaign strategy by collaborating with teams across brand, product marketing, demand generation, digital, content, social, creative, field marketing, and sales
  • Develop, plan, and execute full-funnel creative marketing campaigns that leverage journey mapping, content marketing, nurture programs, events, and digital tactics
  • Ensure messaging alignment by working with content marketing, product marketing, brand and sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities
  • Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion
  • Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals
  • Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies in partnership with analytics teams
  • Support lead generation and conversion by designing nurture programs & new lead generation programs
  • Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates through targeted outreach & educate the team on new tactics/campaigns going to market
  • Align with partner marketing teams to ensure strategic integration with co-marketing efforts
What we offer
What we offer
  • Ability to work remotely, with office setup reimbursement
  • Competitive salary
  • Unlimited PTO
  • Paid holidays and sick time
  • Health, vision, and dental insurance
  • Life, short and long-term disability insurance
  • Fulltime
Read More
Arrow Right