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Robert Half Logo Robert Half · -

Demand Generation & ABM Coordinator

United States, Atlanta · Job Posted February 14, 2026
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Job Description

We are seeking a proactive, execution-oriented Demand Generation & ABM Coordinator to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision. While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.

Job Responsibility

  • Campaign Deployment: Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts
  • MarTech Orchestration: Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations
  • Account-Based Logistics: Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered
  • Data Management: Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action
  • Sales Enablement: Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach
  • Performance Tracking: Assist in pulling data for weekly reports to show how target accounts are engaging with our content

Requirements

  • 1–2 years of experience in B2B Demand Generation, Marketing Operations, or Digital Marketing
  • Hands-on Tool Experience: You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce)
  • Process-Driven: You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch
  • Collaborative Spirit: You can work cross-functionally with Content, Design, and Sales to get things across the finish line
  • Fast Learner: You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting

Nice to have

  • Experience with webinars or virtual event platforms (e.g., Zoom, On24)
  • Basic understanding of paid social platforms (specifically LinkedIn Campaign Manager)
  • Experience in B2B SaaS or a fast-paced startup environment

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
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