Demand Generation & ABM Coordinator Job at Robert Half (Atlanta)

Senior ABM Manager

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team...

Location

United States

Salary:

Not provided

Tekmetric

Expiration Date

Until further notice

Requirements

5-8 years of marketing experience with a focus on ABM or Enterprise marketing
Proven experience designing and executing ABM programs that drive measurable revenue growth
Deep understanding of the demand waterfall and conversion optimization strategies
Data-driven mindset with the ability to translate insights into actionable strategies and programs
Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
Strong cross-functional team/project management, interpersonal, and influencing skills
Experience using HubSpot for campaign management
Experience in creating brand messaging to align with assets and campaigns
Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution

Job Responsibility

Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives

What we offer

Enjoy the flexibility of remote work
Competitive base salaries
Generous Paid Time Off
Paid maternity, parental bonding, and medical leave
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
Free, confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
up to $60/month toward fitness, mental health, or wellness

Fulltime

Demand Generation or ABM Coordinator

We are seeking a proactive, execution-oriented Demand Generation or ABM Coordina...

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

1–2 years of experience in B2B Demand Generation, Marketing Operations, or Digital Marketing
Hands-on Tool Experience: You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce)
Process-Driven: You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch
Collaborative Spirit: You can work cross-functionally with Content, Design, and Sales to get things across the finish line
Fast Learner: You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting

Job Responsibility

Campaign Deployment: Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts
MarTech Orchestration: Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations
Account-Based Logistics: Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered
Data Management: Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action
Sales Enablement: Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach
Performance Tracking: Assist in pulling data for weekly reports to show how target accounts are engaging with our content

What we offer

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Field Marketing Manager

As a Field Marketing Manager, you will provide essential execution support for i...

Location

United States

Salary:

120700.00 - 146970.00 USD / Year

OutSystems

Expiration Date

Until further notice

Requirements

Demand Gen Knowledge: Understanding of ABM and broad-based demand generation within B2B technology or SaaS environments
Campaign Execution: Experience supporting integrated campaigns through the stages of planning, activation, and optimization
Funnel Understanding: Familiarity with B2B sales processes, lead scoring, and the MQL-to-SQO handoff
Project Management: Ability to help manage complex projects to completion with a high attention to detail
Communication: Strong interpersonal and verbal communication skills to effectively collaborate across teams
Agility: A self-starter mindset with the ability to meet deadlines across multiple initiatives
Bachelor’s degree in Business, Marketing, Communications, or a related field preferred
5-8 years of B2B demand generation or marketing experience within the tech/SaaS sector
Proficiency in CRM and marketing automation tools, such as Salesforce and Marketo

Job Responsibility

Program Execution & Support: Assist in the delivery of regional marketing initiatives, helping to drive new logo growth and revenue acceleration
Operational Alignment: Support the alignment of local activities with global marketing programs, helping to adapt content and messaging for specific market needs
ABM Coordination: Work alongside Sales teams to help execute integrated Account-Based Marketing (ABM) campaigns for identified target accounts
Event Logistics & Activation: Support the end-to-end execution of tradeshows and regional events, including pre-event promotion, on-site assistance, and post-event follow-up
Partner Ecosystem Support: Collaborate with the Partner Marketing team to facilitate joint events and co-sponsored activities
Sales & SDR Enablement: Assist in briefing SDR teams and providing them with the necessary tools for successful lead follow-up
Lifecycle Monitoring: Support the tracking of the 'Lead – Closed-Won' lifecycle to ensure marketing-influenced pipeline is accurately captured
Data & Reporting: Assist in gathering campaign data to help measure the impact of field marketing activities on pipeline and ROI

What we offer

Real career opportunities
Work colleagues that are as smart, hard-working, and driven as you
A company that is always growing, changing, and innovating
Inclusive culture of diversity
Equal opportunity employer

Fulltime

Senior Marketing Manager, B2B Demand Generation

Virta Health is looking for an action-oriented senior marketer to accelerate our...

Location

United States

Salary:

144942.00 - 170000.00 USD / Year

Virta Health

Expiration Date

Until further notice

Requirements

7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
Creative thinker who can translate business objectives into engaging marketing programs
Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
Excellent project management skills with the ability to juggle multiple campaigns simultaneously
Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
Bachelor of Science/Bachelor of Arts preferred

Job Responsibility

Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth
Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up
Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising
Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points
Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency
Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts

What we offer

Offers Equity
Offers Bonus

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Demand Generation & ABM Coordinator

Robert Half

Location:
United States , Atlanta

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 14, 2026

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Nice to have:

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Job Posted:February 14, 2026

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Job Posted:
February 14, 2026