Demand Gen Specialist Job at Q6 Cyber

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Associate Director Of Media Investment - Paid Social

Our Associate Directors of Media Investment are seasoned paid media leaders who ...

Location

United States , Dallas

Salary:

Not provided

Arm Candy

Expiration Date

Until further notice

Requirements

Must be located in DFW or willing to relocate
5+ years of working experience in Paid Social
Expert-level proficiency in Google Ads (Search, PMax, Shopping, Demand Gen) and Microsoft Advertising
Active Google Ads certifications (Search and Measurement at minimum)
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis
Ability to multitask and perform under pressure
Proactive initiative

Job Responsibility

Manage the implementation, execution, and optimization of digital advertising campaigns across multiple platforms
Lead paid social strategy and execution across Meta (Facebook & Instagram), TikTok, LinkedIn, and emerging social platforms
Own social account architecture decisions
Creative Strategy: Treat creative as the primary performance lever
Bid Strategy: Drive bid and budget strategy across the portfolio
Measurement & Signal: Collaborate in the development of clean, server-side measurement
Collaborate with agency and client teams to formulate and create strategic proposals
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Investment team
Campaign Monitoring: Identifying and escalating potential technical issues
Manage a team of media investment associates, specialists, supervisors, and managers

Fulltime

Paid Search Specialist

MVF are looking for an experienced Paid Search campaign specialist to join our a...

Location

United Kingdom , London

Salary:

Not provided

MVF

Expiration Date

Until further notice

Requirements

A minimum of 3 years of hands on campaign management experience on Google Ads (Search required, Display and/or Demand Gen preferred) including implementation of optimisation activities and tests
Can work autonomously and deliver marketing performance & analysis
Display strong communication skills and the ability to manage stakeholders of different seniorities
Desire to test new platform features and help advance the team's strategy and knowledge by applying local marketing experience
Evidence of processes and workflows designed or improved
Evidence of strong analytical and numerical ability
Loves taking on challenges beyond their current role
Thrives in new environments
Passion for self-development and learning new skills

Job Responsibility

Hitting marketing plans and growing a portfolio of performance campaigns across Google Search/Display/Demand Gen/PMax and Bing, through in-depth performance analysis and implementation of optimisation activities & tests
Leading on testing and projects that enable the wider SEM team of 30+ move forward with new products and features
Dedicated project/personal development

What we offer

Summer Fridays
Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
Hybrid working - 3 days a week in the office
Closed for Christmas holidays - Extra days not taken from your annual holiday allowance
Work from anywhere for 2 weeks a year
Life Assurance and Income Protection to protect your loved ones
Benefits allowance for health, dental, and vision coverage
Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
Defined Contribution Pension and Salary Sacrifice Scheme
Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families

Fulltime

Performance Marketing Specialist

We are seeking a data-driven B2B Performance Marketing Specialist to join our gr...

Location

India , Pune

Salary:

Not provided

Alfa Laval

Expiration Date

Until further notice

Requirements

7-10 years of hands-on experience managing B2B paid media campaigns, with a focus on Google Search and LinkedIn Ads
Experience with ABM, retargeting strategies
Proven track record of improving paid performance metrics and driving tangible pipeline results
Analytical mindset with advanced Excel/Sheets skills and experience using data platforms (e.g., Adobe Analytics, PowerBI)
Experience with ad testing, creative iteration, and messaging refinement
Curiosity and a testing mindset for emerging ad platforms and demand-gen experiments
Excellent communication skills and a collaborative working style

Job Responsibility

Plan, execute, and optimize paid campaigns across Search Ads (Google, Bing) , Social Media Ads (Primarily Linkedin, but occasional Facebook and Instagram), and other performance marketing channels
Own and manage campaign performance, including budget pacing, bid strategies, A/B testing, audience segmentation, and funnel conversion tracking
Develop targeting strategies tailored to key personas and industries in partnership with Divisional, Business Unit and Regional Marketing and Sales teams
Monitor and report on campaign KPIs such as CPL, CTR, CVR, CAC, providing regular insights and recommendations
Explore and test emerging platforms (e.g., ChatGPT search, Reddit Ads, Quora, programmatic, YouTube, paid newsletters, podcast sponsorships) for B2B demand generation
Collaborate with content specialists and/or explore the use of GenAI to develop high-converting ad copy, landing pages, and ad assets
Maintain strong hygiene and data integrity within ad platforms and integrate seamlessly with our CRM (MS Dynamics) and marketing automation tools (Marketo)
Stay current on performance marketing trends, industry benchmarks, and platform updates to keep our strategy sharp and competitive

What we offer

Interesting and challenging position in an open and friendly environment
Exciting place to build a global network with different nationalities
True impact on Alfa Laval’s future success
Learning new things every day
140 years old Swedish multinational company with stable growth and expansion
Sustainability and contributing back to the people and planet

Fulltime

Associate Director, Demand Creation - TRESemmé

This position entails working on one of Unilever's top brands, TRESemmé. TRESemm...

Location

United States , Hoboken

Salary:

146200.00 - 219400.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

8-10+ years experience
Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle)
Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends
Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc
A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy
Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation
Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.)

Job Responsibility

Translate the multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver the brand-specific annual plan targets. Acting as the guardian of these plans and lead a team of specialists to execute them
Lead and inspire a team of 4+ specialists across areas of expertise such as content creation, influencer marketing, PR, experiential marketing and brand purpose (required specialties will vary by brand) to create and capture demand for the brand, fostering a culture of collaboration, innovation, and excellence in execution
Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns
Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality and diversity of content. Manage content lead who oversees the development and execution of TRESemmé US’s content strategy across all touchpoints, keeping in mind cultural nuances and social trends
Lead brand culture squads, including brand marketing specialists but also Consumer Market Insights, media, performance and shopper marketing to read data signals and optimize brand plans in real time, at the speed of social media
Act as the brand's expert on the US social media landscape, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends
Partner closely with brand product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, and to land the innovations with excellence and investment sufficiency

What we offer

health insurance (including prescription drug, dental, and vision coverage)
retirement savings benefits
life insurance and disability benefits
parental leave
sick leave
paid vacation and holidays
access to numerous voluntary benefits

Fulltime

Associate Director Of Media Investment – Search

If you’re a self-starter with lots of enthusiasm for devising innovative and int...

Location

United States , Dallas

Salary:

Not provided

Arm Candy

Expiration Date

Until further notice

Requirements

Must be located in DFW or willing to relocate
5+ years of working experience in Paid Search
Expert-level proficiency in Google Ads (Search, PMax, Shopping, Demand Gen) and Microsoft Advertising
Familiarity with Apple Search Ads, Reddit Ads, or other emerging search surfaces is a plus
Active Google Ads certifications (Search and Measurement at minimum)
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis
Ability to multi-task and perform under pressure

Job Responsibility

Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms
Lead paid search strategy and execution across Google Ads, Microsoft Advertising, and emerging search platforms for our largest accounts
Own search account architecture decisions: campaign structure, match type strategy, audience layering, brand vs non-brand splits, and Performance Max / Demand Gen integration
Drive bid strategy across the portfolio (Maximize Conversions, tCPA, tROAS, Maximize Conversion Value, Portfolio Bid Strategies) with strong intuition for when smart bidding works and when it doesn’t
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
Manage a team of media investment associates, specialists, supervisors, and managers
Onboard new hires in agency and industry best practices

Fulltime

Content Strategist

You love a little shock: you're down for a little awe. You're ready to write abo...

Location

Salary:

Not provided

Q6 Cyber

Expiration Date

Until further notice

Requirements

3+ years creating B2B content for SaaS or data products (fraud or cybersecurity solutions preferred) and a genuine enthusiasm for the mission of combating cybercrime and fraud
Excellent writing skills that are complemented and accelerated by AI
Ability to identify preferred tools and map AI-integration frameworks for content creation
Deep understanding of performance across formats (reports, case studies, webinars, blogs) and proven experience acting as the primary steward of a company's brand voice
Expertise in SEO / GEO / AEO and leveraging these insights for positioning
Proven experience using performance intelligence tools (e.g., Semrush) to inform content strategy
Highly experiment-driven, comfortable iterating fast from imperfect inputs, and passionate about transforming complex intelligence into high-impact, educational assets
Exceptional ability to communicate process, pacing, and content performance metrics clearly, confidently, and constructively, especially when partnering with sales and demand generation stakeholders

Job Responsibility

Give our brand personality
let's be a little edgy
Help us build and steward the balance of authoritative educational insights for risk leaders and eye-popping headlines that stop the scroll
You'll act as the primary steward of the company's voice, ensuring consistency, authority, and resonance across all channels
Partner with our best-in-class intelligence team to transform proprietary fraud research into high-impact, educational content
Design and execute tests that translate complex findings into high-visibility formats, including white papers, case studies, and webinars
Be the primary content builder fueling the marketing engine, focused particularly on engagement
Fuel the marketing engine by creating and iterating on social media content, high-conversion website copy, blog posts, and multi-touch campaign emails working hand-in-hand with our demand generation specialist
Use insights from SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to shape core messaging and drive discoverability
Use these tools (currently using Semrush) to gather intelligence on our top-of-funnel impact and messaging performance

What we offer

Competitive compensation package and comprehensive benefits package

Fulltime

Senior Director, Growth

As the Senior Director of Growth, you are the architect of FreshBooks' integrate...

Location

Canada , Toronto

Salary:

180000.00 - 220000.00 CAD / Year

FreshBooks

Expiration Date

Until further notice

Requirements

12+ years of experience in Growth or Marketing leadership, with a proven track record as a "leader of leaders" managing multi-disciplinary, high-scale teams
Deep experience working across diverse marketing functions with a sophisticated understanding of how PR, Search, and Social fuel one another
A strong preference for candidates who have successfully scaled growth in a DTC environment or a high-growth SaaS ($100M+ ARR) context
A relentless focus on the "leaky bucket" and micro-conversions (Web visit → Trial → Activation → First Invoice → Paid)
Demonstrated ability to open new, non-traditional channels and pivot strategies in response to AI disruption and rising acquisition costs
The ability to manage a diverse spectrum of talent, from technical web developers and media buyers to creative PR specialists
Exceptional ability to translate complex attribution models and multi-channel strategies into actionable insights for executive leadership

Job Responsibility

Direct the user growth engine by aligning Performance, PR, and Demand Gen on a singular narrative amplified across SEM, Paid Social, Earned Media, and partnerships
Provide executive vision for global budget allocation, platform architecture, and the conversion-first roadmap for the marketing website
Reduce dependency on traditional channels (SEO/Paid) by building modern Demand Gen functions, utilizing Community, Creators, and Influencers as primary performance levers
Use media relations as a strategic growth lever to build "Social Proof" and SEO domain authority, increasing the effectiveness of Paid and Demand Gen efforts
Own the "Visitor-to-Paid" rate by leading CRO strategy and early lifecycle journeys to ensure users reach their "Aha!" moment quickly
Serve as the primary partner to Product and Product Marketing to bridge the gap between marketing-to-product experiences and multi-product positioning
Own the P&L for the Growth organization, including high-level forecasting and reporting complex multi-channel ROI to the C-Suite and Board

What we offer

Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
Retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits
Peer Recognition Program
Employee Assistance Program

Fulltime

Content Engineer

At lakeFS, we’re closing the infrastructure gap in data and AI by enabling teams...

Location

Salary:

Not provided

LakeFS

Expiration Date

Until further notice

Requirements

4+ years in B2B content marketing or a hybrid content/technical role
Familiarity with developer and data engineering audiences and ideally experience in data infrastructure, developer tools, or cloud platforms
Proven ability to write clearly for technical audiences – blog posts, documentation, tutorials
Demonstrated experience using AI tools (LLMs, coding agents, workflow automation) to improve marketing output
Strong technical fluency – comfortable with APIs, basic scripting, and marketing automation platforms
Comfortable using analytics tools to measure content impact and inform decisions
Skilled at managing multiple projects with a high degree of autonomy
Prior experience working in distributed global teams
Strong visual and written communication skills

Job Responsibility

Create high-quality content across formats – blog posts, tutorials, social media, newsletters, and campaign assets – that educates and engages our technical audience
Design and build interactive digital tools (calculators, assessments, checklists) using no-code/low-code platforms or basic front-end code to support demand gen campaigns and capture leads
Serve as the marketing team’s AI specialist: evaluate tools, build agent workflows, and train team members on AI-assisted content and campaign creation
Manage the company blog and social media presence, maintaining a consistent publishing cadence and voice
Develop repeatable content systems and templates that improve efficiency and quality across the team
Collaborate with Product Marketing on launches and campaigns, contributing content and digital assets
Track content performance and use data to inform strategy and prioritization

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Demand Gen Specialist

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

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