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Demand Gen Marketing Manager

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Pleasanton

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Responsibility:

  • Serve as the primary marketing partner for the Sales team, ensuring campaigns are aligned with sales priorities and business objectives
  • Lead the development and execution of integrated marketing campaigns, from idea inception through to optimization and reporting
  • Collaborate with cross-functional teams—including demand generation, brand awareness, events, communications, and creative services—to deliver cohesive marketing strategies
  • Use data-driven insights and analytics to evaluate campaign effectiveness, report on ROI, and optimize strategies for better performance
  • Plan and execute both digital and in-person events to connect with target audiences, showcase thought leadership, and promote solutions
  • Ensure timely delivery of all campaigns while adhering to budgetary goals
  • Oversee procurement processes, manage vendor relationships, and handle purchase orders.

Requirements:

  • 2+ years of B2B Marketing experience
  • Solid understanding of B2B marketing principles, including the dynamics of buying committees and decision-making processes
  • Demonstrated success in planning and managing integrated marketing campaigns with measurable results
  • Strong analytical mindset, with experience leveraging data tools (e.g., Salesforce) to inform decision-making
  • Knowledge of industry-leading agencies, vendors, or partners to enhance marketing efforts
  • Exceptional communication and interpersonal skills to foster collaboration across teams.
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligibility to enroll in 401(k) plan
  • access to top jobs
  • competitive compensation
  • free online training

Additional Information:

Job Posted:
April 30, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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