CrawlJobs Logo

Demand and Growth Marketing Manager

https://www.roberthalf.com Logo

Robert Half

Location Icon

Location:
United States , Malvern

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We are confidentially supporting our client in the search for a Demand and Growth Marketing Manager who will lead digital marketing initiatives that increase awareness, engagement, and conversion across key audience segments. This role will build integrated digital journeys that move prospects and customers from initial interest to meaningful action. Partnering closely with cross‑functional teams—including Marketing, Sales, Operations, Technology, and Analytics—this individual will enhance how audiences discover, engage, and convert across all digital touchpoints. This includes websites, landing pages, forms, digital campaigns, and service/support experiences. The role will also develop lead scoring models and attribution frameworks that clearly connect marketing activities to pipeline and revenue outcomes. The ideal candidate blends digital marketing expertise, data-driven decision-making, and journey-led strategy to drive measurable growth.

Job Responsibility:

  • Build and execute digital marketing campaigns that generate awareness, engagement, and pipeline
  • Leverage web, paid media, marketing automation, and additional channels within the marketing mix
  • Design and optimize digital journeys across the website, landing pages, and online forms
  • Identify friction points across the funnel and recommend optimization strategies that increase conversion
  • Collaborate with Sales, Operations, and Customer Experience teams to improve lead handling and conversion
  • Develop nurture programs that guide audiences from awareness to activation and ongoing engagement
  • Track and analyze performance across key funnel metrics including lead generation, acquisition, and engagement
  • Establish and implement attribution models and reporting that connect marketing efforts to business growth

Requirements:

  • 5–7+ years in demand generation, digital marketing, lifecycle marketing, or growth marketing
  • Experience developing digital acquisition and engagement journeys across web and multi‑channel digital programs
  • Strong background optimizing landing pages, forms, and conversion paths
  • Proficiency with CRM, marketing automation, and analytics platforms (Salesforce strongly preferred)
  • Strong analytical skills with experience measuring campaign performance and implementing attribution models
  • Experience in financial services, technology, SaaS, fintech, or related industries preferred
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan

Additional Information:

Job Posted:
April 10, 2026

Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Demand and Growth Marketing Manager

Senior Growth Marketing Manager

We’re seeking a results-oriented Senior Growth Marketing Manager, Builders to dr...
Location
Location
United States , San Francisco
Salary
Salary:
138000.00 - 200000.00 USD / Year
airtable.com Logo
Airtable
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6–8+ years of experience in lifecycle, growth, or demand generation
  • Experience in a SaaS or PLG environment
  • Skilled in activation and adoption marketing
  • Experienced in running growth experiments with Data teams
  • Analytical and data-driven
  • Strong storyteller
  • Highly collaborative
  • Comfortable managing multiple programs at once
Job Responsibility
Job Responsibility
  • Own the Builder Journey
  • Shape the strategy for how builders engage with Airtable
  • Partner closely with Lifecycle and Marketing Operations teams
  • Innovate with our tech stack
  • Explore and implement new ways to use marketing tools and automation
  • Experiment and grow
  • Design and test data-driven A/B experimentations
  • Partner with Product and Data teams
  • Collaborate across teams
  • Partner with Product, Product Marketing, Community, and channel teams
What we offer
What we offer
  • Benefits
  • Restricted stock units
  • Incentive compensation
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager, Demand Generation

We’re seeking a self-starter who loves to build new capabilities that measurably...
Location
Location
United States , Columbia
Salary
Salary:
Not provided
paytient.com Logo
Paytient
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
  • Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
  • Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
  • A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
  • Strong and innate analytical mindset, challenging and using insights drive better results
  • Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
  • Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market
Job Responsibility
Job Responsibility
  • Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
  • Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
  • Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
  • Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
  • Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
  • Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
  • Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
  • Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
  • Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
  • Identify and apply AI and advanced automation tools to improve productivity and campaign performance
What we offer
What we offer
  • Medical, dental and vision insurance
  • $4,300 annual HSA contribution
  • Paytient Health Payment Account (HPA)
  • Monthly lifestyle spending stipend
  • 5 weeks of annual PTO
  • 401k plan access with a 4% employer match
  • Up to 16 weeks of fully-paid parental leave
  • Stock options in Paytient
Read More
Arrow Right

Demand Generation & Growth Marketing Manager, Channel Technical Programs

We’re looking for a dynamic, strategic marketer to lead the charge across our Ch...
Location
Location
United States , San Mateo
Salary
Salary:
135000.00 - 180000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in B2B marketing
  • Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
  • Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
  • Must be willing and able to work onsite five days per week
Job Responsibility
Job Responsibility
  • Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
  • Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
  • Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
  • Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
  • Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right

Insights & Analytics Area Manager Growth & Marketing

You will lead the Growth & Marketing Insights & Analytics department, develop an...
Location
Location
Sweden , Malmö
Salary
Salary:
Not provided
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive (10+years) experience in leading, building and developing Research Insights and Data & Analytics departments overseeing the full spectrum of Insights, Data and Analytics (qualitative insights, business intelligence, (big)data analysis, data science)
  • Broad market research knowledge on macro, meso and market drivers, brand tracking and translating the outcome of these to an integrated strategic advice
  • Excellent understanding of the application of advanced analytics and data analytics in addressing and answering business questions
  • Extensive experience in marketing strategies, market segmentation and market positioning methods and tools, including CRM, loyalty, marketing mix modelling and attribution
  • Hands-on experience of programming languages, statistical methods and modern data platforms and systems
  • Understanding of Machine Learning & (Data) Engineering in the fast-moving data technology landscape
  • Experienced in change management, project management and managing complex stakeholder environments
  • Good knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people
Job Responsibility
Job Responsibility
  • Create a solidly embedded demand for Insights & Analytics solutions to meet the requirements of the business in both short and long-term perspective
  • Proactively contribute to conversations to ensure the right data, measures and processes are implemented to make data-driven decisions that will inform the retail area
  • Be responsible for setting the Area Insights & Analytics team priorities - considering the area priorities and ensuring maximum impact - and acting as representative for all Insights & Analytics aspects within the area
  • Be responsible for recruiting, developing and retaining resources and expertise to efficiently and consistently develop and execute the Insights & Analytics strategy within the area
  • Provide leadership that promotes and inspires best practices in Insights & Analytics – continually benchmarking against industry standards and trends
  • Lead, coach and develop team members to secure people development, leadership and succession and a high performing team
  • Support, coach and co create within of Insights & Analytics management team, department strategy and development, represent D&A organization across stakeholders, countries and organization
  • Fulltime
Read More
Arrow Right

Growth Marketing

We’re seeking a marketing and sales generalist who has operated inside a hypergr...
Location
Location
United States , New York City
Salary
Salary:
160000.00 - 220000.00 USD / Year
hebbia.ai Logo
Hebbia
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience, including 5+ in Demand Generation, Growth Marketing, or similar GTM roles
  • Earns trust across the organization and influences strategic direction through clear thinking and results
  • Operationally rigorous and detail-obsessed
  • Hyper-resourceful and scrappy, able to build from the ground up with limited resources
  • Thrives in fast-paced environments and operates independently with urgency and ownership
  • Deep intellectual curiosity about finance
Job Responsibility
Job Responsibility
  • Own Hebbia’s end-to-end growth strategy for top financial firms across campaigns, events, conferences, and more
  • Partner closely with Sales and Product Marketing to win target accounts by designing account-based motions and outbound that build relationships and pipeline
  • Use your intuition and data to form hypotheses about customer-behavior, run experiments on them, and measure the impact
  • Manage the growth budget by forecasting, allocating, and optimizing spend for key metrics including lead generation
  • Own report outs on growth programs, publishing regular readouts to the company, executive team, and board of directors
What we offer
What we offer
  • PTO: Unlimited
  • Insurance: Medical + Dental + Vision + 401K + Wellness Benefits
  • Eats: Catered lunch daily + DoorDash dinner credit
  • Parental leave policy: 3 months non-birthing parent, 4 months for birthing parent
  • Fertility benefits: $15k lifetime benefit
  • New hire equity grant: Competitive equity package
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

ClearEdge is looking for a Demand Generation Manager (contractor) who can take f...
Location
Location
Salary
Salary:
Not provided
meetclearedge.com Logo
ClearEdge
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in growth marketing, demand generation, marketing automation, performance marketing, or digital marketing strategy
  • Hands-on experience building complex, sequenced campaigns
  • Strong understanding of journeys, cadences, behavioral triggers, and funnel mechanics
  • Experience collaborating with sales teams and improving lead handoff processes
  • Strong writing skills across email, landing pages, and short-form promotional content
  • Proficiency with marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, or equivalent)
  • Ability to manage multiple client accounts and prioritize in a fast-moving environment
  • Data-driven mindset with comfort in analyzing KPIs and making optimization recommendations
Job Responsibility
Job Responsibility
  • Develop multi-channel campaign strategies aligned to client business goals, ICPs, and funnel stage objectives
  • Build campaign architectures including journey mapping, behavioral triggers, nurture streams, and sales-ready handoff points
  • Create campaign briefs outlining goals, audience segments, messaging, content needs, and success criteria
  • Recommend channel mix, cadence strategy, and campaign sequencing for both acquisition and nurture programs
  • Build, launch, and optimize campaigns across email, landing pages, paid, social (bonus), and owned content channels
  • Develop lifecycle programs including welcome sequences, nurture streams, re-engagement flows, and ABM touch patterns
  • Implement lead scoring and qualification logic in collaboration with sales teams
  • Set up and manage tracking, UTMs, A/B tests, and performance dashboards
  • Write high-converting email copy, landing page copy, short-form campaign copy, and promotional assets
  • Translate strategy into clear messaging frameworks and CTA paths across the journey
Read More
Arrow Right

Growth Manager, Brand

We’re looking for a Growth Manager to build and execute the campaigns that ampli...
Location
Location
United States , San Mateo
Salary
Salary:
130000.00 - 180000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strategic + Hands-On Experience: Proven ability to design and execute growth strategies that span multiple channels and funnel stages
  • Track Record of Experimentation: Comfort with testing new ideas, optimizing quickly, and scaling successes in a fast-paced environment
  • Analytical Rigor: Strong ability to interpret data, build hypotheses, and make decisions based on insights (Excel proficiency required
  • SQL a plus)
  • Creativity + Problem-Solving: A builder mindset with the ability to think outside the box and identify new levers for growth
  • Cross-Functional Influence: Demonstrated success collaborating with sales, product marketing, ops, and creative teams
  • Education/Experience: Bachelor’s degree from a top university (top 20 preferred). Prior experience leading growth at an early-stage (Series A–C) startup or high-growth B2B company strongly preferred
Job Responsibility
Job Responsibility
  • Lead Brand and Awareness Campaigns: Develop and execute multi-channel brand campaigns that increase awareness across top of funnel channels like TV/CTV, OLV, social, podcasts, digital, out-of-home, and experiential
  • Drive VerkadaOne Awareness and Attendance: Own marketing strategy and execution to meet VerkadaOne attendance and engagement goals that convert prospects, customers, and partners into attendees
  • Measure and Optimize Performance: Track key metrics, analyze performance, and build insights-driven recommendations to optimize ROI, reach, and channel effectiveness
  • Champion Brand Consistency: Maintain strong brand integrity across campaigns, creative assets, events, paid placements, and digital touchpoints
  • Drive Cross Functional Collaboration: Partner closely with Brand Creative, Product Marketing, Demand Gen, Creative, Events, Sales, and Web teams to align priorities and coordinate flawless execution
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

Grow Progress is looking for a Demand Generation Manager to build and execute pr...
Location
Location
United States , Washington
Salary
Salary:
95000.00 - 120000.00 USD / Year
growprogress.ai Logo
Grow Progress
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing
  • Proven experience developing and executing Account-Based Marketing (ABM) programs
  • Proficiency in using data to optimize campaigns and make strategic decisions
  • experience with analytics platforms (e.g., Google Analytics, HubSpot)
  • Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively
  • Experience with search engine optimization (SEO) and search engine marketing (SEM)
  • Planning and managing event budgets, tracking expenses, negotiating with vendors
  • 3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
  • Proven track record of successfully creating and scaling demand generation programs
  • Experimentation mindset
Job Responsibility
Job Responsibility
  • Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social
  • Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria
  • Develop and execute & optimize multi-channel ABM Programs
  • identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing
  • Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts
  • Familiarity with platforms like Zoom or other virtual event tools to host convenings
  • Leveraging social media, email marketing, and digital channels to promote events and drive attendance
  • Working with content and creative teams to develop event-related collateral
  • Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI
  • Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement
What we offer
What we offer
  • 100% paid company health plan with medical, dental, and vision insurance
  • flexible PTO plan
  • 401(k) with employer matching
  • annual stipends for professional development, wellness
  • $1,300 annual work from home resources
  • access to Carrot insurance
  • equity
  • Fulltime
Read More
Arrow Right