CrawlJobs Logo
Atomi Logo Atomi · -

Demand and Campaigns Lead

Australia · Job Posted January 22, 2026
Apply Position
Job Link Share

Job Description

Join Atomi: Reinvent how the world learns. At Atomi, we're on a mission to unlock human potential by transforming the way students learn and teachers teach. Our platform combines cutting-edge technology with a creative, human-first approach, turning complex ideas into simple, engaging experiences for students, educators, and parents everywhere. We’re driven by curiosity, humility, and a relentless focus on quality and innovation. At Atomi, your ideas matter, your creativity counts, and your work directly impacts how hundreds of thousands of learners engage with education around the globe. Come build something remarkable with us. The opportunity: As a Demand and Campaigns Lead, you'll help shape how Atomi shows up in the world. This role owns the narrative behind our campaigns and turns strategy into thoughtful, creative demand programs that support pipeline growth and long-term brand strength. You’ll sit at the intersection of brand, content, campaigns and revenue, bringing structure and creative judgment to how demand is generated and activated. Working closely with the Head of Marketing, Brand Studio, Product Marketing, Growth and Sales, you’ll make sure everything we put into market feels connected, intentional and genuinely useful to schools and teachers. This is a highly autonomous role for a strong individual contributor who enjoys owning ideas end-to-end. You’ll help define how we do marketing at Atomi, not just execute briefs handed to you.

Job Responsibility

  • Own Atomi’s demand strategy and translate it into clear, campaign-led programs
  • Develop strong campaign narratives and messaging frameworks that support both pipeline growth and long-term brand trust
  • Lead demand and account-based marketing, designing and executing programs aligned to sales priorities and target accounts
  • Shape demand-led content that educates schools, builds confidence and supports strong sales conversations
  • Partner with Brand Design from the start to bring campaigns to life creatively and consistently
  • Work closely with Product Marketing, Growth and Events to ensure campaigns feel joined up across channels
  • Collaborate with Sales and Customer Success to ensure all campaigns are relevant, practical and adopted
  • Use insight and experimentation to improve campaign effectiveness over time, without chasing short-term wins at the expense of the brand

Requirements

  • 5+ Years in creative campaign and/or demand marketing roles (SaaS preferred)
  • Demonstrated experience leading creative, integrated campaigns in a sales-led environment
  • Experience partnering closely with brand, design and creative teams
  • Able to balance commercial goals with creative and brand considerations
  • Confident communicator with strong cross-functional influence
  • Exceptional writing, editing and storytelling skills with sharp attention to tone and structure
  • Open to experimenting with AI to boost quality, speed and scale without compromising brand
  • A proactive, strategic mind who brings clarity, creativity and strong ideas to every project
  • Comfortable in a fast-paced, collaborative environment operating as a senior individual contributor with high autonomy
  • Australian working rights

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Demand and Campaigns Lead

8 matching positions

Demand and Growth Marketing Manager

We are confidentially supporting our client in the search for a Demand and Growt...
Location
Location
United States , Malvern
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–7+ years in demand generation, digital marketing, lifecycle marketing, or growth marketing
  • Experience developing digital acquisition and engagement journeys across web and multi‑channel digital programs
  • Strong background optimizing landing pages, forms, and conversion paths
  • Proficiency with CRM, marketing automation, and analytics platforms (Salesforce strongly preferred)
  • Strong analytical skills with experience measuring campaign performance and implementing attribution models
  • Experience in financial services, technology, SaaS, fintech, or related industries preferred
Job Responsibility
Job Responsibility
  • Build and execute digital marketing campaigns that generate awareness, engagement, and pipeline
  • Leverage web, paid media, marketing automation, and additional channels within the marketing mix
  • Design and optimize digital journeys across the website, landing pages, and online forms
  • Identify friction points across the funnel and recommend optimization strategies that increase conversion
  • Collaborate with Sales, Operations, and Customer Experience teams to improve lead handling and conversion
  • Develop nurture programs that guide audiences from awareness to activation and ongoing engagement
  • Track and analyze performance across key funnel metrics including lead generation, acquisition, and engagement
  • Establish and implement attribution models and reporting that connect marketing efforts to business growth
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan
Read More
Arrow Right

Global Demand Campaigns Strategist

Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and opt...
Location
Location
Salary
Salary:
127800.00 - 199750.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in B2B demand generation
  • Proven experience planning and executing global, multi-channel campaigns
  • Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket)
  • Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel
  • A passion for metrics. You live for the data and use it to guide your programs and spend
  • Strong analytical skills and experience with marketing analytics tools and dashboards
  • Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
  • Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams
  • Excellent written and verbal communication skills
  • able to influence cross-functional stakeholders
Job Responsibility
Job Responsibility
  • Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
  • Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns
  • Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
  • Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
  • Expand distribution through paid channels and external partnerships
  • manage vendor relationships
  • Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web)
  • Support the Product Marketing team with product launches and translate business goals into demand-generation strategies and execution plans
  • Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership
What we offer
What we offer
  • health and wellbeing resources
  • paid volunteer days
  • Fulltime
Read More
Arrow Right

Senior Lead, Quality and Impact

To lead and enhance the Quality and Impact agenda within Save the Children Inter...
Location
Location
Salary
Salary:
85000.00 - 120000.00 USD / Year
edtechjobs.io Logo
EdTech Jobs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Significant experience in coordinating technical support to Regional or multi-country programmes in the humanitarian and development sectors
  • Extensive experience in representing organisations at high-profile internal and external forums
  • Proven track record in managing diverse and multidisciplinary teams
  • Demonstrated ability in building and nurturing strategic partnerships with donors, government stakeholders, and other key partners
  • Proficient experience in identifying and managing risks in complex operational contexts
  • Experience in leading responses to humanitarian crises
  • Ability to work closely with Communication & Engagement, Media and Humanitarian teams
  • Commitment to and substantial experience in promoting diversity, equity, and inclusion within teams and programmes
  • Technical leadership: demonstrated expertise in leading the development and implementation of high-quality programming standards
  • Visionary Leadership: Demonstrates the ability to articulate a compelling vision for the future
Job Responsibility
Job Responsibility
  • Lead the delivery of Save the Children Program Quality and Impact Agenda
  • Provide strategic support and oversight for country portfolios
  • Lead programme incident management, risk escalation, and reporting
  • Deliver demand-driven and strategic technical support to Country Offices (COs)
  • Support, shape, and deliver strategic workforce planning and professional development for CO Program Development and Quality (PDQ) Directors and Technical Experts (TEs)
  • Promote, role model, and support the integration of programs with policy, advocacy, and campaigns
  • Serve as a technical focal point for CO PDQ Directors
  • During categorized responses, coordinate technical support to country offices and deploy DTL Programmes personnel when necessary
What we offer
What we offer
  • Flexible working options available
  • Meaningful and rewarding career
  • Collaborative and inclusive environment
  • Fulltime
Read More
Arrow Right

Demand Generation Lead

Profound is on a mission to help companies understand and control their AI prese...
Location
Location
United States , New York City
Salary
Salary:
150000.00 - 220000.00 USD / Year
tryprofound.com Logo
Profound
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6 or more years of experience in B2B demand generation, growth marketing, or integrated campaign management, including at least 2 years leading a team
  • Experienced building demand programs from scratch in high-velocity environments
  • Comfortable operating in ambiguity and making high-conviction decisions with incomplete information
  • Experienced implementing and operationalizing AI-native marketing technologies
  • Think in terms of pipeline and revenue rather than surface-level metrics such as clicks or impressions
  • Fluent in CAC, LTV, stage conversion rates, and channel ROI
  • Equally comfortable presenting strategy to executives and optimizing ad copy or landing pages in detail
  • Clear communicator who can make performance data legible to non-technical stakeholders
  • Willing to challenge best practices and test assumptions with evidence
Job Responsibility
Job Responsibility
  • Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO and SEM, webinars, partner channels, and social
  • Diagnose which two to three demand channels will drive efficient pipeline growth given our market position and go-to-market motion, build them from scratch, prove ROI, and scale
  • Own and evolve the marketing technology stack including marketing automation, CRM, ABM platforms, analytics, and paid media tools
  • Leverage AI-native platforms such as Clay, Qualified, and similar tools for lead enrichment, intent signal processing, content personalization, and campaign optimization
  • Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
  • Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, SLAs, and pipeline handoff processes
  • Run disciplined A and B tests across creative, audiences, and channels, treating every campaign as a measurable experiment
  • Document and scale repeatable playbooks across segments, geographies, and buyer personas
  • Mentor and develop demand generation specialists and marketing operations professionals as the team grows
What we offer
What we offer
  • equity
  • a full range of benefits and perks
  • Fulltime
Read More
Arrow Right

Demand generation and nurture specialist

We are looking for a specialist sales and marketing professional for our global ...
Location
Location
United Kingdom , Chesterfield
Salary
Salary:
Not provided
ovarro.com Logo
Ovarro
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in B2B lead nurturing preferably using the Salesforce platform
  • Confident working with platforms like LinkedIn and Google data to identify and convert leads
  • Know how to best support sales team in driving successful lead conversions
  • Comfortable engaging directly with leads via e-mail, phone or chat to guide them through the pipeline
  • Knowledge of other foreign languages like French is a plus
Job Responsibility
Job Responsibility
  • Set up automated outreach that attracts, captures and nurtures leads
  • Help secure sales and support marketing department in driving growth
  • Execute a high-level lead generation strategy
  • Set up customer journeys within systems and implement necessary automated campaigns, outreach and data management
  • Build and optimize campaign workflows to nurture and convert leads across multiple channels
  • Track and report on key performance metrics
  • Ensure collaboration with sales team so sales qualified leads (SQLs) are effectively prepared and ready for handover
Read More
Arrow Right

Solution Play & Demand Generation Strategy Lead

The Solution Play & Demand Generation Strategy Lead is responsible for driving t...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
  • Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • equivalent experience
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
  • Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
  • equivalent experience
Job Responsibility
Job Responsibility
  • Top-of-Funnel Strategy & Demand Generation Lead strategy and execution for top-of-funnel demand generation, ensuring solution plays generate early awareness and pipeline acceleration
  • Develop and maintain solution narratives, playbooks, and marketing content that communicate value propositions and drive early customer engagement
  • Support and integrate demand-generation programs tied to events, tours, and campaigns that drive new pipeline opportunities
  • Produce executive-ready visuals, funnel metrics, and pipeline waterfall views to clearly communicate demand generation impact to leadership
  • Account-Based Marketing (ABM) Strategy Collaborate with the GDC team to align target account strategies, nurture programs, and campaign execution with Solution Plays to drive deeper engagement and pipeline growth across priority accounts
  • Contribute to the design and evolution of account-based marketing nurture strategies for target account lists (TALs)
  • Develop role-specific and account-specific nurture motions that improve engagement across priority accounts
  • Ensure ABM efforts are tightly connected to solution plays, events, and thought leadership, driving meaningful pipeline progression rather than isolated campaigns
  • Identify areas where engagement with target accounts is underperforming and recommend improvements to targeting, messaging, and nurture flows
  • Solution Play & Content Leadership Lead the development and editorial quality of solution play narratives and marketing decks, ensuring messaging clearly communicates the customer problem, solution value, and execution approach
  • Fulltime
Read More
Arrow Right

Demand Generation Project Lead

We are looking for a Demand Generation Lead who will own and scale full-funnel d...
Location
Location
United States , Tenafly
Salary
Salary:
Not provided
42dm.net Logo
42DM
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in B2B demand generation or performance marketing
  • Experience working with B2B tech clients (agency experience preferred)
  • Strong understanding of full-funnel marketing and pipeline-driven KPIs
  • Proven experience owning end-to-end programs, including conversion paths, lifecycle nurture, and CRM measurement (not only paid execution)
  • Experience in launching webinar-led pipeline acceleration programs
  • Hands-on experience with paid media platforms (LinkedIn Ads, Google Ads)
  • Strong CRM analytics skills in HubSpot and or Salesforce (funnels, segmentation, cohort views, campaign reporting basics)
  • Ability to connect program performance to SQL and pipeline outcomes (sourced and influenced)
  • Experience with landing page and funnel CRO (briefing, testing, and iteration mindset)
  • Strong analytical mindset and comfort working with imperfect data
Job Responsibility
Job Responsibility
  • Develop and execute multi-channel demand generation programs aligned with client revenue goals
  • Audit CRM and pipeline data to validate the real ICP (conversion rates, win rate, ACV, sales cycle, stage conversion by segment)
  • Define TAL criteria where applicable: account selection logic, tiering, exclusions, refresh cadence, and activation lists
  • Define program hypotheses: which segment, which pain, which offer, and what success looks like in pipeline terms
  • Build structured program roadmaps across paid, ABM, outbound alignment, content, and lifecycle channels
  • Define and test offers by segment (webinars, assessments, demos, reports, ROI tools) and map them to funnel stage
  • Identify scalable growth opportunities based on data, performance insights, and customer feedback loops
  • Translate strategy into a program brief: ICP, offer, channels, funnel steps, assets, SLAs, measurement plan, and forecast
  • Build end-to-end conversion paths: landing pages, forms, thank you flows, retargeting pools, email nurture, and sales handoff
  • Activate programs across omnichannel channels, including: Paid media (LinkedIn, Google, Meta, programmatic where relevant), Content syndication and partners, Email marketing and lifecycle flows, Retargeting and reactivation, Landing page campaigns and funnel CRO initiatives
What we offer
What we offer
  • Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired
  • Paid time off — vacation, sick days, and company-wide holidays (with floating days included)
  • Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval)
  • Company-provided equipment — including computer and key resources
Read More
Arrow Right

Senior Lead, Acquisition Growth Campaigns

As a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing...
Location
Location
United States
Salary
Salary:
148900.00 - 226700.00 USD / Year
dropbox.com Logo
Dropbox
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments
  • Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams
  • Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology
  • Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns
  • Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization
  • Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation
  • Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations
Job Responsibility
Job Responsibility
  • Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments
  • Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points
  • Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions
  • Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC
  • Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces
  • Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities
  • Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient
What we offer
What we offer
  • Competitive medical, dental, and vision coverage
  • 401(k) plan with a generous company match and immediate vesting
  • Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
  • Income Protection Plans: Life and disability insurance
  • Business Travel Protection: Travel medical and accident insurance
  • Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
  • Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
  • Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work
  • Quarterly Cell phone and internet allowance
  • Mental health and wellness benefits
  • Fulltime
Read More
Arrow Right