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Dealer Account Manager

United States, South Burlington 52000.00 - 65000.00 USD / Year · Job Posted February 20, 2026
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Job Description

The Dealer Account Manager is responsible for managing a geographical territory in the Outdoor Power Equipment (OPE) channel selling Generac and Dr Power products. Responsible for growing Generac’s market share by gaining a share of wallet within existing dealers and generating new revenue through signing new dealers. Manages and grows a portfolio of existing dealers and manages a pipeline of prospective dealer partners through outbound cold calls, both internal and external referrals, and conducting market research to identify the best business opportunities.

Job Responsibility

  • Utilize internal tools and conduct market research to identify market coverage gaps to generate new business opportunities
  • Perform outbound cold calls to promote partnerships for Generac and DR Power products
  • Manage inbound inquiries from the OPE Territory Manager to facilitate potential partnerships
  • Develop and maintain a pipeline of prospective customers from inbound inquiries, market research, lead generation, and outbound call efforts
  • Discuss and review contract paperwork with business owners to finalize dealer agreements
  • Create tactical sales plans with short- and long-term objectives for the assigned territory
  • Collaborate with cross-functional teams to introduce new products and expand market share
  • Serve as the primary contact for customer inquiries and expedite issue resolution
  • Work with clients to develop sales and promotional strategies to drive revenue
  • Provide product knowledge training and webinars to dealer partners
  • Create and present channel-specific programs and promotions to key accounts
  • Manage initiatives to identify new sales opportunities and expand existing accounts
  • Strengthen relationships with accounts to promote sales of existing and new products
  • Execute effective launch plans for newly onboarded dealer accounts
  • Facilitate routine communications between customers and cross-functional teams
  • Maintain and update a list of potential customer targets regularly
  • Stay updated on product offerings and relevant content
  • Oversee and resolve order management issues

Requirements

  • Bachelor’s degree in business, marketing, finance, or a related field, with at least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree
  • At least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree
  • Strong communication and interpersonal skills
  • Proven experience in sales, account management and business development
  • Ability to analyze market data and identify opportunities
  • Ability to foster relationships and drive business growth
  • Strong negotiation skills and understanding of the complex sales process
  • Analytical ability to interpret key business metrics
  • Ability and willingness to travel into assigned territory
  • Excellent written and verbal communication skills for diverse audiences, including management
  • Effective presentation skills
  • Self-motivated and capable of working independently in a field role
  • Ability to identify complex problems, gather data, and draw conclusions
  • Proven track record of implementing process improvements
  • Proficient in Microsoft Office Suite
  • Experience with SAP or equivalent ERP systems

Nice to have

  • 3 - 5 years of sales experience
  • Previous experience or familiarity in outdoor power equipment industry preferred

What we offer

This role is eligible for variable compensation including short term and long-term incentives

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