Dcommerce Sales Manager Job at Pepsico (Utrecht)

Job Description

At PepsiCo we're more than just iconic brands — we're a team of 2,000+ passionate people across 11 countries, working together to deliver great-tasting products that consumers enjoy every day.With over 70 years in the region, we operate from 7 key locations — including 4 headquarters and 4 production sites — and offer a portfolio of 16 brands, from global icons like Pepsi and Lay's to local favorites like Duyvis and Schwip Schwap. We're committed to sustainability, innovation, and community impact. If you're looking to grow your career with purpose, we'd love to hear from you. The position The dCommerce Sales Manager, Benelux translates the regional digital commerce strategy into a clear channel roadmap and AOP, leading execution across eGrocery, Pureplay, and Marketplaces while driving growth, ROI, and cross-functional alignment.

Job Responsibility

Lead development and execution of the dCommerce AOP and customer plans, ensuring strong integration with key retailers—especially eGrocery
Own end-to-end A&M budget deployment (>€1MM), optimizing Retail Media investments to drive conversion and support priority brands
Establish and run governance frameworks (forecasts, scorecards, QBRs/MBRs) with clear KPIs
track performance and course-correct rapidly
Deliver annual sales targets (Volume, Net Sales, Contribution), ensuring pricing discipline, promo efficiency, and profitable mix
Lead and develop a team of 3 FTEs
provide coaching, feedback, and capability building in performance marketing and negotiation
Orchestrate the Global Capability Centre to scale performance marketing, analytics, and test-and-learn initiatives
Manage the Picnic account end-to-end
lead Joint Business Planning, define assortment and activation strategy, and support Buying Group negotiations
Support and advise negotiations with key customers to maximize retail media impact and omnichannel growth
Negotiate and close CDAs aligned to customer plans
ensure strong executive alignment and stakeholder engagement
Optimize A&M investments (formats, audiences, flighting) to improve incrementality and ROAS across Retail Media Networks
Drive best-in-class execution standards across digital shelf, content, availability, search, and ratings/reviews
Ensure seamless collaboration with Sales, Marketing, Category, Supply Chain, and Finance to enable plan delivery and risk management
Act as the single point of accountability for dCommerce performance, ensuring execution quality and continuous improvement

Requirements

9+ years of E-commerce or digital marketing experience, preferably in food and beverages
Extensive experience in ecommerce leadership in a fast-paced commercial environment
A proven track record in managing P&L and driving online growth
Established commercial leader with network in eCom in Dutch market and strong reputation (especially with key retailers) in the market to drive Partnerships and external wiring
A customer-centric mindset with strong analytical and strategic thinking

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Dcommerce Sales Manager

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