Data Scientist, Media

• Analyze paid media across Google Ads, Meta, LinkedIn, Programmatic, YouTube
• translate results into clear recommendations
• Build/maintain attribution approaches (last-click, MTA, assisted) and funnel diagnostics
• Integrate CRM/GA4/platform data to surface actionable trends by geo, audience, and creative
• Develop forecasting and propensity models to guide budget allocation and channel mix
• Run simulations (CPM/CPC/conv-rate scenarios) and design A/B and lift tests
• Partner with SEO/CRO to connect acquisition with on-site conversion improvements
• Manage the dashboard development team (backlog, priorities, sprints) and collaborate on new features that improve usability and insight depth
• Gather stakeholder requirements (Accounts, Media, Leadership) and maintain a transparent roadmap
• Ensure data reliability (ETL QA, schema governance, tagging/UTM standards)
• Support Account teams with data-backed, insight-driven reporting (monthly/quarterly reviews, executive summaries, narrative analyses)
• Build repeatable report templates
• automate where possible while preserving clear storytelling
• Explore LLM/ML use cases (persona signals, creative scoring, conversion prediction)
• Prototype lightweight tools for planners/buyers (e.g., channel recommender, influence maps)

• 5–7 years in data science/marketing analytics/digital media performance
• Proficient in Python or R
• strong SQL
• experience with GA4/BigQuery and media platform exports
• Comfort with BI tools (Looker Studio, Tableau, Power BI) and dashboard product management/ Data visualization
• Familiarity with generative AI tools (e.g., OpenAI, Hugging Face, or Google Vertex AI) for automating insights, reporting, or content analysis
• Comfortable in a fast-paced environment with competing priorities
• Experience applying machine learning models to media mix modeling, customer segmentation, or predictive performance forecasting
• Strong understanding of marketing attribution models and how to evaluate cross-channel performance using statistical techniques
• Excellent communicator who can turn data into decisions for non-technical stakeholders

Experience with paid media a plus

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)