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The Data Marketing Manager leads the execution of integrated campaigns that drive the visibility and commercial impact of our SAR data products. This role will translate strategic input from the Data LoB and produce campaign plans jointly with product marketing and content marketing. These plans will include well-executed campaigns and event activations. The Data Marketing Manager shows creativity and excels in planning, coordination, and performance analysis, bringing structure and momentum to our go-to-market efforts.
Job Responsibility:
Develop data marketing quarterly plans with the Marketing Director
Manage the data marketing campaign related budget
Plan, coordinate, and execute multi-channel campaigns in support of product launches, data solutions, and brand initiatives
Partner closely with Product Marketing and Content Marketing to activate messaging, assets, and timing
Maintain and manage the marketing campaign calendar, aligning deliverables across the team
Collaborate with sales, regional marketing, and corporate marketing ops to ensure campaign success
Brief regional marketing quarterly on upcoming campaigns
Manage event-related activities, including planning, promotion, and post-event follow-up
Monitor and report on campaign performance, sharing learnings and optimisation insights
Document and improve internal workflows to scale marketing execution effectively
Serve as the go-to point of contact for campaign readiness and delivery coordination
Requirements:
6-10 years of relevant marketing experience in B2B or B2G environments, preferably in defense, technology, SaaS, geospatial, or data-driven industries
Experience in marketing to different audience types and tailoring value propositions and related messaging for diverse commercial verticals
Exceptional written and verbal communication skills
Strong conceptual skills and attention to detail
Fluency in Business English
Exceptional ability to collaborate and influence across the teams with a strong track record of cross-functional collaboration
Thrives in a fast-paced growth environment
Flexible, positive attitude with entrepreneurial hands-on drive
What we offer:
Actively support continuous professional development and provide access to courses, training, and conferences