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We are looking for a skilled Data Engineer to join our team on a contract basis in Minnetonka, Minnesota. This role is ideal for professionals with extensive experience in marketing or advertising environments, particularly those who excel at analyzing and interpreting data to drive actionable insights. If you are passionate about leveraging data to support strategic decisions and have expertise in building performance dashboards, we encourage you to apply.
Job Responsibility:
Gather, clean, and organize data from various marketing and advertising sources to ensure accuracy and usability
Design, develop, and maintain advanced dashboards, primarily utilizing Tableau, to visualize campaign performance
Utilize tools like Alteryx and ETL processes to transform and integrate complex datasets from multiple platforms
Automate workflows to streamline reporting and enhance data visualization processes
Analyze marketing metrics such as impressions, conversion rates, and audience segmentation to provide actionable insights
Collaborate with cross-functional teams, including marketing and creative departments, to understand requirements and deliver solutions
Leverage additional dashboarding tools like Looker, Power BI, and Datarama to complement Tableau capabilities
Present data-driven recommendations based on historical trends and campaign performance metrics
Apply critical thinking to identify opportunities for optimization within marketing strategies
Requirements:
Extensive experience working with advertising and marketing data, including metrics like click-through rates and conversion analysis
Advanced proficiency in Tableau, with a focus on dashboard design, user interaction, and real-time analytics
Strong skills in Python and Apache Spark for data manipulation and analysis
Familiarity with Apache Hadoop and Apache Kafka for managing large-scale data operations
Expertise in ETL processes to extract, transform, and load data efficiently
Experience with Alteryx or similar tools for automating workflows and integrating datasets
Ability to communicate complex data insights in a clear and compelling manner to support strategic decisions
Knowledge of digital marketing analytics, media reporting, and customer journey analysis
What we offer:
medical, vision, dental, and life and disability insurance