Data and analytics team lead

• End-to-end Journey and campaign analysis, strategic insights & continual performance improvement program
• Interface to Region Europe Experience Centre clients to deliver insights, analytics & reporting, integrated across media, content, CRM, social, website, Customer Services
• Lead the reporting team (BI manager and analysts) to fulfil reporting use-cases for ROS (regional, stream specific and market specific)
• Build consolidated customer journey linking online to offline journey. Identify key touchpoints (and KPIs associated with each touchpoint) across the journey and plan for optimization
• Work with stream owners to capture stream specific reporting requirements, build cross-stream KPIs and codify each stream’s contribution in customer journey. Consolidated requirements to be passed over to architect or reporting analysts
• Contribute to hypothesis building especially cross-stream hypotheses based on conversation with stream owners. Responsible for initial analysis and recommendations for regional and HQ reports
• Work with global team to deploy the taxonomy and governance principles for customer journey in Region EU markets and special markets, follow-up on challenges and solutions for each market
• Help setup infrastructure for management, expert and stream specific reports by identifying priority touchpoints and standardizing KPIs around those touchpoints
• Hands on, able to capture requirements and work closely with Client and Agency SMEs
• Participate in planning efforts, providing inputs as subject matter expert
• Support multiple projects simultaneously across cross-functional teams

• Bachelor’s Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods
• master’s degree or PhD is a plus. Degree will not be required with appropriate work experience
• 7+ years in data & analytics, with experience in complex data environments
• Experience managing and leading data and analytics teams, with proven experience building high performing teams. Experience mentoring, coaching, and developing analytical talent
• Experience leading customer journey strategy and KPI framework design
• Strong stakeholder management, including senior leadership
• Proven project management across multiple initiatives (JIRA, Trello, Asana, etc.)
• Hands-on with Google Analytics (GA4)
• Proficient in SQL or Python, with experience leading automation/ETL/efficiency projects
• Experience with one BI tool (Power BI preferred)
• Media reporting experience is a strong plus
• Familiarity with data governance, data quality frameworks, and compliance standards (e.g., GDPR)
• Experience designing and interpreting experimentation (A/B tests, multivariate, incrementality)
• Strong ability to communicate complex concepts to non-technical stakeholders
• Proven experience producing executive-level storytelling and insight dashboards
• Exposure to CDPs or CRM platforms (e.g., Salesforce, Adobe, Braze) is a plus
• Fluent in English (spoken and written)
• other languages a plus
• Be a hands-on person, as the team grows, you will be required to step in into reporting at first
• Ability to adapt quickly to the changes on the project
• Ability to work on number of projects at the same time
• An entrepreneurial mindset and an appreciation of a start-up context
• Excellent time management skills
• Advanced communication skills to act as interface of the primary client
• Ability to explain technical details in simple words
• Result oriented person
• Quick learner
• Strong team player and leader

• Media reporting experience
• Exposure to CDPs or CRM platforms (e.g., Salesforce, Adobe, Braze)
• other languages a plus

Join a dynamic, multi-ethnical fun team that gives everyone a voice, flexibility and right to develop with a can-do atmosphere of mutual support