Data Analyst

We are currently looking for a first Data Analyst for Leaply (e-commerce direction). We are Leaply, an ecosystem of digital and physical products designed to help people build healthy habits and improve their quality of life. We operate in global markets - the US, Tier 1, Europe, and beyond. In June 2024, we launched an app focused on habit-building, using a subscription-based monetization model and a performance-first marketing approach (Meta, Google, TikTok). Within the first two months, we achieved positive unit economics and are now on track to grow 10x by the end of the year. Our team is building its third business together, with successful exits behind us and a deep understanding of our niche and target audience. We move fast, communicate openly, and set ambitious goals. The Role: We are aggressively scaling our physical product direction across Shopify (DTC) and Marketplaces (Amazon, etc.). We face a complex data challenge: connecting the dots between aggressive Ad Spend (Meta/TikTok), Web Funnel Performance (Shopify), and Physical Operations (Logistics/Inventory). We need a strong Data Analyst to build the 'Single Source of Truth' for the business. You will not just be building charts; you will be the architect of our commercial intelligence. You will help us understand exactly how a creative view on Instagram translates into net profit, accounting for shipping, COGS, and return rates.