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Data Analyst

United Kingdom, Hull · Job Posted June 29, 2026
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Job Description

We are seeking a Data Analyst to join our Media division and play a key role in delivering audience, membership, product, and business intelligence insights across a growing global media organisation. This is a highly collaborative role that sits at the intersection of Data Analytics, Business Intelligence, Analytics Engineering, and applied Data Science. You will work closely with teams across Product, Editorial, Marketing, Membership, Commercial, and Data to transform complex datasets into actionable insights that support audience growth, engagement, retention, and strategic decision-making. The successful candidate will be comfortable working across the full analytics lifecycle—from data acquisition and preparation through to modelling, analysis, reporting, visualisation, and stakeholder engagement. You will help unify and manage data from multiple platforms and sources, supporting the development of scalable reporting and intelligence capabilities across the business.

Job Responsibility

  • Analyse reader, subscriber, and member behaviour to identify trends, opportunities, and areas for growth
  • Develop insights that support audience acquisition, engagement, retention, and content performance
  • Provide data-driven recommendations based on behavioural, transactional, and engagement data
  • Build, maintain, and improve dashboards, reports, and self-service analytics solutions
  • Translate business requirements into meaningful metrics, KPIs, and reporting frameworks
  • Work with large-scale datasets from a wide range of internal and external sources
  • Support the integration, cleansing, validation, and standardisation of data across a diverse data ecosystem
  • Help unify data from multiple platforms and systems into consistent analytical models
  • Contribute to the optimisation and ongoing management of data pipelines and analytical workflows
  • Apply statistical and analytical techniques to identify patterns, trends, and opportunities within audience and membership data
  • Support the development of segmentation models, recommendation frameworks, predictive analysis, and other advanced analytical initiatives
  • Contribute to the creation and enhancement of intelligence products and analytical capabilities that support business growth and decision-making
  • Partner with Product, Editorial, Marketing, Commercial, Membership, and Data teams on shared initiatives
  • Work across both the Media division and wider global data organisation to deliver analytical projects and insights

Requirements

  • Experience in a Data Analyst, Business Intelligence Analyst, Analytics Engineer, or similar role
  • Advanced SQL skills and experience working with large, complex datasets
  • Strong Python skills for data analysis, automation, modelling, and data processing
  • Experience working with cloud-based data platforms such as Snowflake and Google BigQuery
  • Experience using business intelligence and data visualisation tools such as Power BI, Tableau, Looker, or equivalent platforms
  • Strong understanding of data modelling, data preparation, and analytics best practices

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