Data Analyst – Marketing

• Analyse customer, loyalty, campaign, media and menu data to uncover actionable insights
• Build and maintain customer segments (RFM, behavioural and lifecycle) for targeted marketing initiatives
• Track loyalty programme performance, including engagement, redemption, churn and incremental spend
• Evaluate campaign performance and contribute to data-led campaign planning and KPI definition
• Analyse digital media performance across paid social, search, display and programmatic channels to optimise ROI
• Assess product and menu performance, identifying trends and opportunities to support commercial decisions
• Develop predictive models, including churn prediction, propensity modelling and forecasting
• Collaborate with data, IT and marketing teams to ensure effective integration across CRM, CDP, POS and media platforms
• Maintain data quality by identifying inconsistencies, anomalies and gaps across datasets
• Translate complex data into clear, compelling insights for non-technical stakeholders
• Support innovation initiatives by providing insight into new campaigns, loyalty mechanics and product strategies
• Monitor industry trends and benchmark performance to inform strategic direction

• 4 plus years’ experience in marketing analytics, data analysis or CRM insights roles
• Degree in Marketing, Statistics, Data Science or a related field
• Experience with Google Analytics 4 and Google Tag Manager
• Strong proficiency in SQL and experience working with large datasets
• Proficiency in data visualisation tools such as Power BI, Tableau or Looker Studio
• Solid understanding of digital media analytics (Meta, Google Ads, programmatic platforms)
• Experience with CRM, CDP or marketing automation platforms (e.g. Salesforce Marketing Cloud, Braze or similar)

Medical Aid and Provident Fund