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We are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement. The Data Analyst will work closely with internal teams and external partners to organize and interpret data from multiple sources, including websites, paid media, CRM platforms, and customer surveys. By transforming complex datasets into actionable insights, this role will help optimize marketing strategies and enhance business outcomes. If you feel that this role is interesting, and your profile is a good fit, I'd love to hear from you! The best and fastest way to get a response is to submit your updated resume to abhilasha.borkotoky@randstaddigital.com
Job Responsibility:
Gather data from various digital marketing sources, including websites, CRM, paid media (search, social, display), and customer surveys
Organize and manage datasets to create structured reports and dashboards
Assist in developing data management platforms, including media taxonomy and audience segmentation
Identify trends and patterns in digital marketing performance, customer behavior, and conversion rates
Analyze website user journeys, digital media performance, and CRM campaigns to provide actionable recommendations
Evaluate and optimize A/B tests for website content and digital campaigns
Track key performance indicators (KPIs) for marketing channels and customer engagement metrics
Develop dashboards and visualization reports using analytics tools such as Google Analytics, Datorama, and Salesforce CDP
Provide insights to enhance audience targeting and improve digital campaign effectiveness
Requirements:
Minimum 3 years of experience in digital marketing, data analytics, or a related field
Proficiency in Google Analytics, Salesforce CDP, Google Ads, and other digital analytics tools
Strong understanding of SEO, paid media performance metrics, and CRM analytics
Experience with data visualization tools (e.g., Datorama, Tableau) to present insights effectively
Familiarity with tag management systems (Google Tag Manager) and marketing automation platforms
Strong problem-solving skills with the ability to translate data into clear business recommendations
Excellent communication skills to present findings to cross-functional teams and senior stakeholders