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Data Analyst – Marketing

https://www.randstad.com Logo

Randstad

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Location:
Canada, Mississauga

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement. The Data Analyst will work closely with internal teams and external partners to organize and interpret data from multiple sources, including websites, paid media, CRM platforms, and customer surveys. By transforming complex datasets into actionable insights, this role will help optimize marketing strategies and enhance business outcomes.

Job Responsibility:

  • Gather data from various digital marketing sources, including websites, CRM, paid media (search, social, display), and customer surveys
  • Organize and manage datasets to create structured reports and dashboards
  • Assist in developing data management platforms, including media taxonomy and audience segmentation
  • Identify trends and patterns in digital marketing performance, customer behavior, and conversion rates
  • Analyze website user journeys, digital media performance, and CRM campaigns to provide actionable recommendations
  • Evaluate and optimize A/B tests for website content and digital campaigns
  • Track key performance indicators (KPIs) for marketing channels and customer engagement metrics
  • Develop dashboards and visualization reports using analytics tools such as Google Analytics, Datorama, and Salesforce CDP
  • Provide insights to enhance audience targeting and improve digital campaign effectiveness

Requirements:

  • Minimum 3 years of experience in digital marketing, data analytics, or a related field
  • Proficiency in Google Analytics, Salesforce CDP, Google Ads, and other digital analytics tools
  • Strong understanding of SEO, paid media performance metrics, and CRM analytics
  • Experience with data visualization tools (e.g., Datorama, Tableau) to present insights effectively
  • Familiarity with tag management systems (Google Tag Manager) and marketing automation platforms
  • Strong problem-solving skills with the ability to translate data into clear business recommendations
  • Excellent communication skills to present findings to cross-functional teams and senior stakeholders
What we offer:
  • Competitive Salary
  • Comprehensive Health & Medical Benefits
  • Hybrid Work Flexibility
  • Exclusive Employee Perks

Additional Information:

Job Posted:
May 09, 2025

Expiration:
June 08, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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