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DACH Marketing Manager

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Rapha

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Location:
Germany

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Category:
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Contract Type:
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Salary:

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Job Description:

The DACH Marketing Manager will contribute to this mission by driving brand growth, cultural relevance and community momentum across Germany, Austria and Switzerland - one of Rapha’s most important regions. As DACH Marketing Manager, you lead Rapha’s brand marketing across Germany, Austria and Switzerland, with Germany as the primary focus. You own the regional marketing plan, build cultural relevance in a highly competitive market, and ensure Rapha’s presence in DACH reflects both global ambition and deep local understanding. This role is fully remote anywhere in Germany - ideally based out of a major city.

Job Responsibility:

  • Develop and lead Rapha’s DACH brand marketing strategy
  • Identify priority communities, events and cultural touchpoints where Rapha must show up to win in DACH
  • Own Rapha’s events strategy across DACH
  • Develop distinctive DACH-led brand initiatives and activations
  • Build and manage our DACH athlete and ambassador ecosystem
  • Lead end-to-end activation of sponsored events and brand experiences
  • Support the global RCC brand programme with locally relevant content and activations
  • Work alongside the EU Regional Community Manager and Community Leads in Berlin and Munich to build Rapha’s presence
  • Use Berlin and Munich Clubhouses as activation hubs
  • Work alongside the RCC Satellite Manager and Retail team to provide marketing activation support
  • Develop DACH-led storytelling
  • Identify and develop co-marketing partnerships with local retailers, cafés, studios and cultural spaces
  • Work with the Wholesale Marketing Manager to align DACH wholesale partners
  • Feed market insight from satellite, pop-up and partnership activity
  • Work in close partnership with the Global Media & Influence Manager to translate and execute Rapha’s PR strategy
  • Support the day-to-day running of Rapha's DACH PR agency
  • Re-engage the German and DACH media
  • Increase footfall to clubhouses, grow active customer base in the region and maximise data capture
  • Track and report on DACH marketing performance
  • Monitor competitive activity and market trends
  • Maintain strong budget discipline across all marketing investment

Requirements:

  • Strategic regional marketing planning and execution
  • Events sponsorship, negotiation and end-to-end activation management
  • Athlete and ambassador programme management
  • Community-led brand building and cross-functional collaboration
  • Local partnership development and wholesale/retail brand alignment
  • Senior stakeholder and partnership management
  • Content strategy and storytelling to drive earned media impact
  • Deep understanding of the DACH cycling landscape: events, culture, media and communities
  • Budget ownership and performance tracking
  • Fluency in German and English (written and spoken) is essential
What we offer:
  • Flexible working hours
  • 25 days annual leave
  • 2 additional days paid time off to participate in a sportive or similar related cycling event
  • A flexible riding benefit to allow you to go out riding on a Wednesday morning
  • An annual clothing allowance of £1,200 for testing and promotional purpose
  • A company bonus scheme
  • Mental health support with MyndUp
  • Bike racing expenses up to £35 per race entry
  • A 50% staff discount and a discount for family and friends
  • Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
  • Free membership to the Rapha Cycling Club
  • Company Pension Scheme
  • Enhanced Parental Leave and Pay

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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