CrawlJobs Logo

D2C Strategist

United Kingdom, London · Job Posted January 24, 2026
Apply Position
Job Link Share

Job Description

We’re partnering with a food & drink business to find an experienced Freelance D2C Strategist to shape and scale their owned D2C channel. With strong foundations already in place, this role is about bringing senior, unbiased D2C leadership to define strategy, unlock growth, and set the channel up for long-term success. This is a hands-on, commercially focused opportunity within a growing FMCG business where D2C represents a major growth lever.

Job Responsibility

  • Set the long-term D2C ambition and strategy, translating commercial goals into a clear, actionable roadmap
  • Identify and prioritise the key growth levers across traffic, conversion and AOV
  • Define success metrics and support the team in building more robust and achievable revenue targets
  • Work closely with internal teams to shape acquisition, PPC and paid social strategy
  • Support onboarding, direction and performance of CRO and web development agencies
  • Review and advise on the current Shopify setup and wider eCommerce tech stack
  • Provide strategic guidance on scaling questions including fulfilment, platform mix and new customer acquisition

Requirements

  • Proven experience scaling D2C or eCommerce channels within consumer brands
  • Strong understanding of omnichannel strategy, with the ability to drive growth through owned D2C
  • Commercially minded, with experience working to revenue targets and performance metrics
  • Strategic yet hands-on, comfortable getting under the skin of a business quickly
  • Able to bring an objective, external perspective to inform decision-making

Nice to have

food & drink experience

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

D2C Strategist

8 matching positions

Senior Copywriter

We're looking for a writer who understands that good copy isn't about writing mo...
Location
Location
India , Greater Noida
Salary
Salary:
Not provided
https://www.randstad.com Logo
Randstad
Expiration Date
July 27, 2026
Flip Icon
Requirements
Requirements
  • Concept-first and edit ruthlessly (you instinctively delete half your words)
  • Can swing between long-form storytelling and sharp one-liners effortlessly
  • Know how people actually talk online without being cringe
  • Understand visual storytelling, rhythm, and timing
  • Have prior experience in D2C, food, lifestyle, or entertainment
Job Responsibility
Job Responsibility
  • Write big campaign ideas, film scripts, digital content, social posts, packaging, and decks
  • Shape an intelligent, warm brand voice without making everything sound identical
  • Work Smart: Use AI tools to crush busywork (like caption variations and basic research) so you can focus on big creative concepts
  • Collaborate directly with designers, strategists, and founders
Read More
Arrow Right

Creative Strategist

Now then… this is an opportunity not to be missed out on if you're in the Perfor...
Location
Location
United Kingdom , London
Salary
Salary:
70000.00 - 90000.00 GBP / Year
signaturecm.co.uk Logo
Signature Career Management
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • CPG experience client or agency side – worked at pace and in ambiguity in a D2C led brand
  • Developed performance marketing creative strategy capable of setting direction, translating into briefs and scripts
  • Strong understanding of META advertising
  • Systemised creative strategy developing process able to replicate CA driving down CAC
  • Manage multiple concepts at once, leading stakeholders through creative cycles
  • You're strategic yet executional and enjoy the balance of both with strong commercial acumen
Job Responsibility
Job Responsibility
  • Managing a 6 figure spend budget looking to scale this at pace
  • Managing volume in concepts coming from the creative team to turn this into CA
  • These guys are brilliant at making ads – brilliant! This is for you to work on and put a system in place that's repeatable working on CAC
  • Creating a blueprint for each customer persona focused on CA
  • Scale growth with a view to build out your team in the next 6-12 months bringing more of the function in house
  • Fulltime
Read More
Arrow Right

Staff Product Designer

We’re seeking a Staff Product Designer to lead end-to-end design for our Product...
Location
Location
United States , New York; San Francisco
Salary
Salary:
174250.00 - 235750.00 USD / Year
valon.ai Logo
Valon Tech
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of product design experience, preferably in a D2C fintech environment
  • A portfolio showcasing strong design fundamentals, systems thinking, and a user-centered approach to solving complex problems
  • Track record of shipping and iterating on end-to-end product experiences, from concept to launch and beyond
  • Ability to navigate ambiguity with confidence, bringing clarity and structure to evolving product spaces
  • Excellent communication and organizational skills, with a collaborative mindset and attention to detail
  • User Empathy and Advocacy
  • Strong Communication and Collaboration
  • Critical Thinking and Thought Partnership
  • Humble and Growth-Oriented Mindset
  • Balanced Approach
Job Responsibility
Job Responsibility
  • Lead end-to-end design of foundational platform capabilities, reusable patterns, and our design system, enhancing usability and accelerating product development across the organization
  • Contribute to product strategy, bringing a strong user-centered perspective and helping the team identify the most important initiatives to work on and why
  • Drive deep user understanding through quantitative and qualitative research—serving the needs of mortgage servicing operators, deployment strategists, and technical teams alike
  • Partner closely with cross-functional partners and other internal product teams to identify shared requirements and deliver generalized tools and systems that solve for broad use cases, reduce redundancy, and promote consistency
  • Mentor designers and cross-functional partners, fostering a culture of collaboration and continuously raising the bar for product quality and craft
What we offer
What we offer
  • competitive salary with a meaningful stake in the company via equity
  • 401k plan
  • comprehensive medical, dental, & vision benefits
  • pre-tax deductions for public transportation, rideshare services, and parking expenses
  • Company wide orientation
  • other learning & development opportunities
  • regular review cycles that feature 360 degree feedback
  • quarterly budgets for team and company outings
  • flexible paid time off
  • sick days
  • Fulltime
Read More
Arrow Right

Social ads - growth marketer

Alan is building a vertically integrated health partner that unites insurance an...
Location
Location
France , Paris
Salary
Salary:
Not provided
alan.com Logo
Alan
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
  • Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
  • Comfortable managing significant budgets (€50K+/month)
  • Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
  • Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
  • Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
  • Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
  • Fluent in English
  • Fluent in French
Job Responsibility
Job Responsibility
  • Own Meta (Facebook & Instagram) as a core channel: Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel
  • Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
  • Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
  • Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants)
  • Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs
  • Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into competitive edges through close collaboration with our Meta Account Manager
  • Explore and validate TikTok: Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen
  • Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably
  • Document learnings and build the TikTok playbook, documenting what works, what doesn’t, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy
  • Partner with the Ad Creative Lab: Brief the Creative Strategist on platform insights, performance data, and creative direction
What we offer
What we offer
  • Fair rewards. Generous equity packages complement your base salary, for permanent contracts only
  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours. Organize your time as you wish
  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only)
  • Transport. Country-specific commuter benefits
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential
  • Parental leave. Extended parental leave for all new parents, for permanent contracts only
  • Fulltime
Read More
Arrow Right

Social Ads - Growth Marketer

Alan is experiencing explosive growth, and social media advertising has become o...
Location
Location
France , Paris
Salary
Salary:
Not provided
alan.com Logo
Alan
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
  • Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
  • Comfortable managing significant budgets (€50K+/month)
  • Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
  • Bonus: TikTok Ads experience or strong curiosity to learn
  • Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
  • Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
  • Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
  • Fluent in English
  • Fluent in French
Job Responsibility
Job Responsibility
  • Own Meta (Facebook & Instagram) as a core channel: Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel
  • Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
  • Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
  • Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants)
  • Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs
  • Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into competitive edges through close collaboration with our Meta Account Manager
  • Explore and validate TikTok: Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen
  • Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably
  • Document learnings and build the TikTok playbook, documenting what works, what doesn’t, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy
  • Partner with the Ad Creative Lab: Brief the Creative Strategist on platform insights, performance data, and creative direction
What we offer
What we offer
  • Fair rewards. Generous equity packages complement your base salary, for permanent contracts only
  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours. Organize your time as you wish
  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only)
  • Transport. Country-specific commuter benefits
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential
  • Parental leave. Extended parental leave for all new parents, for permanent contracts only
  • Fulltime
Read More
Arrow Right
New

Social Worker – Fostering - Family and Friends Team

Are you passionate about working with Family and Friends Carers and improving th...
Location
Location
United Kingdom , Aylesbury
Salary
Salary:
40109.00 - 47629.00 GBP / Year
buckinghamshire.gov.uk Logo
Buckinghamshire Council
Expiration Date
July 20, 2026
Flip Icon
Requirements
Requirements
  • Social work qualification
  • Active SWE registration
  • Completed ASYE
  • Working knowledge of legislation and guidance which applies to family and friends work
  • Experience of working in looked after children or with foster carers
  • Knowledge of research, inquiries and recent studies affecting this sector of service and an ability to monitor its application in practice
  • Strong written communication skills
  • Minimum of 2 years post qualifying experience
  • Experience and competence in working with the courts and providing written and verbal evidence
Job Responsibility
Job Responsibility
  • Deliver targeted and specialist social work services in the area of Kinship Care
  • Clarify eligibility and undertake statutory social work assessments
  • Promote the safety and well-being of children and young people
  • Assess and support prospective Family and Friends carers in line with Fostering Regulations and court proceedings
  • Hold a manageable caseload of SG and Reg24 assessments
  • Provide carer support
  • Work within statutory guidelines and fostering regulations
  • Assist with duty with opportunities to deliver training, run support groups and be involved in the organisation of carer events
  • Support the development and growth of the service
What we offer
What we offer
  • Market premium of £2,750 per annum for Grade 7
  • Golden Hello payment after one years service (£1,000 for Grade 6, £2,125 for Grade 7)
  • Competitive salary with a market increment
  • Annual leave up to 30 days per year
  • Opportunity to buy further leave
  • Up to 15 days per year training, learning and development offer
  • Free parking across all office sites
  • Relocation packages available
  • Generous employer pension contribution
  • Discounts on Cafés, restaurants and shops
  • Fulltime
Read More
Arrow Right
New

Spanish Speaking Caregiver

Join Our Team as a Caregiver in Lake Ariel, PA! *Earn Up to $14hr + Extra Cash T...
Location
Location
United States , Lake Ariel
Salary
Salary:
14.00 USD / Hour
caregiversamerica.com Logo
CareGivers America
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Must be willing to work in Lake Ariel
  • Fluent in English, bilingual English/Spanish preferred
  • Availability to work Wednesday, Thursday, Saturday, and Sunday 6am-6pm
  • Reliable transportation required
  • Must be able to travel up to 25 miles to client locations
Job Responsibility
Job Responsibility
  • Bring comfort and companionship to clients in their homes
  • Help with daily care like bathing, dressing, toileting, and meals
  • Keep living spaces clean, safe, and welcoming
  • Offer medication reminders and support healthy routines
  • Communicate concerns and escalate safety issues as needed
  • Be a friendly face and a steady presence
What we offer
What we offer
  • Paid Orientation
  • Weekly Pay
  • Flexible Schedules
  • Earn up to $375 for referring a friend
  • Caregiver Rewards Program
  • Premium Holiday Pay
  • Paid Time Off + Benefits including medical, dental, vision, and retirement
  • Free Employee Assistance Program
  • Discount Perks
  • Career Growth
Read More
Arrow Right
New

Early Years Consultant

Join our Early Years Service, where we champion the joy of learning for the youn...
Location
Location
United Kingdom , Aylesbury
Salary
Salary:
36317.00 - 37780.00 GBP / Year
buckinghamshire.gov.uk Logo
Buckinghamshire Council
Expiration Date
July 02, 2026
Flip Icon
Requirements
Requirements
  • Educated to degree level or minimum three years equivalent experience in a similar managerial role
  • Excellent knowledge and first-hand experience of planning and delivering the EYFS
  • Experience of supporting vulnerable children including those with SEND and working with their families
  • Excellent planning and organisational skills
  • Excellent interpersonal skills
  • Proven ability to negotiate, inspire and maintain highly effective working relationships
  • Skilful communicator with ability to engage and influence customers, partners and stakeholders
Job Responsibility
Job Responsibility
  • Support providers to deliver the EYFS
  • Work with providers to meet the needs of all children including those from vulnerable groups and those with SEND
  • Ensure providers deliver high quality inclusive education
  • Offer advice and support to ensure early years practitioners deliver an inclusive Early Years Foundation Stage curriculum and meet the requirements of the SEND Code of Practice 2014 and Equality Act 2010
  • Provide comprehensive support and advice to providers on safeguarding, child protection and the management of allegations against the workforce, along with sustainability, sufficiency, and finance
  • Contribute to the work of the Early Years Service, ensuring sufficiency of places
  • Support the early years sector and childcare sector with high quality training, facilitating networking groups and providing advice and support to a full range of Early Years and Childcare providers
What we offer
What we offer
  • Fair and inclusive culture
  • Health and well-being initiatives including Employee Assistance Programme, Mental Health First Aiders and mindfulness workshops
  • Unified voice through Employee Representative Group
  • Ongoing support and opportunity to develop and progress in career
  • Opportunities to take part in fun activities such as fundraising and social events
  • Flexible and agile working arrangements
  • Discounts on various cafes, restaurants, shops
  • Auto enrolment onto generous Pension Scheme
  • Opportunity to gain membership to Costco
  • Discounted gym memberships
  • Fulltime
!
Read More
Arrow Right