CrawlJobs Logo

D2C Strategist

majorplayers.co.uk Logo

Major Players Limited

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We’re partnering with a food & drink business to find an experienced Freelance D2C Strategist to shape and scale their owned D2C channel. With strong foundations already in place, this role is about bringing senior, unbiased D2C leadership to define strategy, unlock growth, and set the channel up for long-term success. This is a hands-on, commercially focused opportunity within a growing FMCG business where D2C represents a major growth lever.

Job Responsibility:

  • Set the long-term D2C ambition and strategy, translating commercial goals into a clear, actionable roadmap
  • Identify and prioritise the key growth levers across traffic, conversion and AOV
  • Define success metrics and support the team in building more robust and achievable revenue targets
  • Work closely with internal teams to shape acquisition, PPC and paid social strategy
  • Support onboarding, direction and performance of CRO and web development agencies
  • Review and advise on the current Shopify setup and wider eCommerce tech stack
  • Provide strategic guidance on scaling questions including fulfilment, platform mix and new customer acquisition

Requirements:

  • Proven experience scaling D2C or eCommerce channels within consumer brands
  • Strong understanding of omnichannel strategy, with the ability to drive growth through owned D2C
  • Commercially minded, with experience working to revenue targets and performance metrics
  • Strategic yet hands-on, comfortable getting under the skin of a business quickly
  • Able to bring an objective, external perspective to inform decision-making

Nice to have:

food & drink experience

Additional Information:

Job Posted:
January 24, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for D2C Strategist

Head of Marketing

As the Head of Marketing for Australia, you will lead the next chapter of growth...
Location
Location
Australia , Sydney
Salary
Salary:
Not provided
au.koala.com Logo
Koala
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in performance or growth marketing
  • Proven track record of scaling a D2C e-commerce brand and managing large-scale advertising budgets to drive paid channel growth
  • 3+ years of direct experience leading, mentoring, and developing high-performing marketing teams
  • Deep, hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads)
  • Experience across SEO, CRM, Affiliates, TV/BVOD also a strong plus
  • Advanced in Excel and highly proficient in analytics tools (e.g., Google Analytics, Looker, Tableau)
  • Strong understanding of brand marketing principles and demonstrated capability in overseeing a brand and local creative function
Job Responsibility
Job Responsibility
  • Build and execute an Australia marketing strategy that drives revenue, strengthens brand performance, and acquires customers profitably
  • Own the full marketing budget, overseeing forecasting, pacing, investment decisions, and reporting to leadership
  • Champion a data led approach, using insights to refine strategy, optimise targeting, and improve efficiency across the funnel
  • Lead and optimise the full channel mix across Meta, Google, YouTube, TV, OOH, referrals, and partnerships to drive efficient acquisition and revenue growth
  • Strengthen organic discovery through SEO and integrated content programs
  • Partner with the Global Head of Retention on local CRM, retention, and advocacy programs
  • Refine channel strategy through data, audience insights, and structured testing to improve effectiveness and efficiency
  • Identify opportunities within existing and emerging channels to unlock incremental growth
  • Lead a unified marketing team across growth, brand, creative, production, and CRM
  • Guide channel specialists, creatives, strategists, editors, and production talent to deliver strong storytelling and high performing creative across key platforms
What we offer
What we offer
  • Hybrid working
  • Generous time off - volunteer, parental, Koala life leave and more
  • Fully stocked kitchen with an emphasis on healthy local produce
  • Pet-friendly Treehouse
  • Free Koala products with ‘mates rates’ for your friends and fam
  • Access to Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
  • Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
  • BCorp Certified, WWF Partnership, volunteer days
  • Fulltime
Read More
Arrow Right

Staff Product Designer

We’re seeking a Staff Product Designer to lead end-to-end design for our Product...
Location
Location
United States , New York; San Francisco
Salary
Salary:
174250.00 - 235750.00 USD / Year
valon.ai Logo
Valon Tech
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of product design experience, preferably in a D2C fintech environment
  • A portfolio showcasing strong design fundamentals, systems thinking, and a user-centered approach to solving complex problems
  • Track record of shipping and iterating on end-to-end product experiences, from concept to launch and beyond
  • Ability to navigate ambiguity with confidence, bringing clarity and structure to evolving product spaces
  • Excellent communication and organizational skills, with a collaborative mindset and attention to detail
  • User Empathy and Advocacy
  • Strong Communication and Collaboration
  • Critical Thinking and Thought Partnership
  • Humble and Growth-Oriented Mindset
  • Balanced Approach
Job Responsibility
Job Responsibility
  • Lead end-to-end design of foundational platform capabilities, reusable patterns, and our design system, enhancing usability and accelerating product development across the organization
  • Contribute to product strategy, bringing a strong user-centered perspective and helping the team identify the most important initiatives to work on and why
  • Drive deep user understanding through quantitative and qualitative research—serving the needs of mortgage servicing operators, deployment strategists, and technical teams alike
  • Partner closely with cross-functional partners and other internal product teams to identify shared requirements and deliver generalized tools and systems that solve for broad use cases, reduce redundancy, and promote consistency
  • Mentor designers and cross-functional partners, fostering a culture of collaboration and continuously raising the bar for product quality and craft
What we offer
What we offer
  • competitive salary with a meaningful stake in the company via equity
  • 401k plan
  • comprehensive medical, dental, & vision benefits
  • pre-tax deductions for public transportation, rideshare services, and parking expenses
  • Company wide orientation
  • other learning & development opportunities
  • regular review cycles that feature 360 degree feedback
  • quarterly budgets for team and company outings
  • flexible paid time off
  • sick days
  • Fulltime
Read More
Arrow Right

Social ads - growth marketer

Alan is building a vertically integrated health partner that unites insurance an...
Location
Location
France , Paris
Salary
Salary:
Not provided
alan.com Logo
Alan
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
  • Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
  • Comfortable managing significant budgets (€50K+/month)
  • Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
  • Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
  • Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
  • Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
  • Fluent in English
  • Fluent in French
Job Responsibility
Job Responsibility
  • Own Meta (Facebook & Instagram) as a core channel: Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel
  • Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
  • Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
  • Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants)
  • Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs
  • Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into competitive edges through close collaboration with our Meta Account Manager
  • Explore and validate TikTok: Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen
  • Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably
  • Document learnings and build the TikTok playbook, documenting what works, what doesn’t, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy
  • Partner with the Ad Creative Lab: Brief the Creative Strategist on platform insights, performance data, and creative direction
What we offer
What we offer
  • Fair rewards. Generous equity packages complement your base salary, for permanent contracts only
  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours. Organize your time as you wish
  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only)
  • Transport. Country-specific commuter benefits
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential
  • Parental leave. Extended parental leave for all new parents, for permanent contracts only
  • Fulltime
Read More
Arrow Right

Social Ads - Growth Marketer

Alan is experiencing explosive growth, and social media advertising has become o...
Location
Location
France , Paris
Salary
Salary:
Not provided
alan.com Logo
Alan
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
  • Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
  • Comfortable managing significant budgets (€50K+/month)
  • Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
  • Bonus: TikTok Ads experience or strong curiosity to learn
  • Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
  • Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
  • Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
  • Fluent in English
  • Fluent in French
Job Responsibility
Job Responsibility
  • Own Meta (Facebook & Instagram) as a core channel: Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel
  • Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
  • Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
  • Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants)
  • Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs
  • Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into competitive edges through close collaboration with our Meta Account Manager
  • Explore and validate TikTok: Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen
  • Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably
  • Document learnings and build the TikTok playbook, documenting what works, what doesn’t, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy
  • Partner with the Ad Creative Lab: Brief the Creative Strategist on platform insights, performance data, and creative direction
What we offer
What we offer
  • Fair rewards. Generous equity packages complement your base salary, for permanent contracts only
  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours. Organize your time as you wish
  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only)
  • Transport. Country-specific commuter benefits
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential
  • Parental leave. Extended parental leave for all new parents, for permanent contracts only
  • Fulltime
Read More
Arrow Right
New

Healthcare Assistant & Lead Healthcare Assistant

Are you passionate about supporting older people and making a meaningful differe...
Location
Location
Ireland , Cork
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in elderly care is desirable but not essential (training may be provided)
  • QQI Level 5 in Healthcare Support or equivalent is an advantage
  • A caring, patient and respectful approach to supporting older people
  • Ability to work flexible shifts including days, nights, and weekends
  • Strong commitment to resident safety, dignity and wellbeing
  • Applicants must have legal entitlement to work in Ireland
Job Responsibility
Job Responsibility
  • Deliver person-centred care to residents with dignity and respect
  • Support residents with activities of daily living where required
  • Encourage independence and social engagement
  • Maintain a clean, safe and comfortable living environment
  • Build positive relationships with residents, families, and colleagues
  • Follow all health, safety and safeguarding procedures
  • Assist with compliance processes, inspections, and quality standards
  • Lead Healthcare Assistants will also assist in guiding care teams, supporting best practice, and helping maintain high standards of care delivery
What we offer
What we offer
  • Flexible working hours to support work–life balance
  • Local employment opportunities within the Douglas, Cork area
  • Competitive rates of pay in line with experience and role
  • Supportive team environment with ongoing training and development
  • Employee wellbeing initiatives
  • Uniform provided
  • Free on-site parking
  • Meals provided while on duty
Read More
Arrow Right
New

Bakery Team Member

Join us to "Change Hospitality For Good". Here at the Cornish Bakery, we want to...
Location
Location
United Kingdom , Falmouth
Salary
Salary:
8.05 - 12.80 GBP / Hour
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Eligible to live and work in the UK
Job Responsibility
Job Responsibility
  • Make the World’s Best Coffee
  • Deliver Outstanding Customer Service
  • Prepare Award Winning Food
  • Maintain High standards within the Bakery
  • Be part of a Team who strive to Aim Higher at all times
What we offer
What we offer
  • 50% discount on food and drink
  • Pasty Perks – bespoke reward system offering discounts and savings on favourite brands
  • Financial well-being benefit through Stream – save directly from wages into a high interest savings account or access wages before pay-day
  • Employer funded health and wellbeing services with access to a 24/7 GP line, Employee Assistance Program and discounted gym memberships
  • Paid birthday day off
  • Member of the shareholder fund (service dependent)
  • Team social events with in-bakery incentives
  • Up to 28 days of holiday (including bank holidays), pro rata if necessary
Read More
Arrow Right
New

Housekeeping Assistant

In Glasgow's prestigious West End, Kelvinside Manor provides luxurious accommoda...
Location
Location
United Kingdom , Glasgow
Salary
Salary:
12.27 GBP / Hour
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience from a housekeeping or domestic cleaning role
  • Basic understanding of infection control, COSHH, and compliance standards
  • Ability to follow instructions and cleaning schedules
  • Ability to report issues
  • Ability to work well with others in a professional and courteous manner
  • Pride in your work, attention to detail, time management, and respectful communication
  • Ability to work well as part of a team or on your own
  • Demonstrating a kind and caring nature to all within the care home
  • Satisfactory references
  • Disclosure Scotland Scheme Membership (PVG)
Job Responsibility
Job Responsibility
  • Maintaining the highest levels of cleanliness in public areas and bedrooms within the home
  • Responsible for the wash, dry, iron and put away of laundry
  • Ensuring that our residents' care home facilities, public areas and rooms are maintained to the highest cleaning standards
  • Replenish and maintain supplies in both resident rooms and common areas
  • Communicate effectively with residents and colleagues to address needs and concerns
What we offer
What we offer
  • Competitive benefits
  • Overtime rates
  • Flexible working hours considered
  • Parttime
Read More
Arrow Right
New

Product Manager - Observability AIOps

We are looking for a Product Manager - Observability AIOps to lead the strategy,...
Location
Location
Salary
Salary:
Not provided
coca-colahellenic.com Logo
Coca-Cola HBC
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s or Master’s in Computer Science, IT, or related field
  • 5+ years in Observability and AIOps within hybrid, complex environments
  • Strong knowledge of FSO (APM, logs, traces, RUM), SLI/SLOs, and service topology
  • Hands on with Dynatrace or similar smart observability (i.e. Datadog, Splunk, New Relic) and AIOps engines (correlation, deduplication, anomaly detection, auto remediation)
  • Experience integrating with ServiceNow, SAP, CI/CD pipelines, cloud services (Azure, AWS, GCP), and automation platforms
  • Solid understanding of modern application architectures, networks, databases, and infrastructure
  • Excellent communication and stakeholder management skills
  • Fluent in English
Job Responsibility
Job Responsibility
  • Define and execute the product vision and roadmap for Observability and AIOps, aligned with company objectives
  • Develop capabilities across metrics, logs, traces, RUM/synthetics, topology, and AI driven insights (anomaly detection, forecasting, correlation)
  • Prioritize features that enhance reliability, reduce MTTR, automate L1/L2 tasks, and improve customer experience
  • Collaborate with engineering, platform teams, and partners to ensure effective instrumentation, intelligent alerting, and automated workflows
  • Integrate Observability with ServiceNow, CI/CD, cloud platforms, and business processes to streamline operations
  • Leverage analytics to detect issues proactively, reduce noise, and optimize performance and resource usage
  • Champion an observability first and automation driven culture across teams
What we offer
What we offer
  • Coaching and mentoring programs
  • Development opportunities
  • Equal opportunity employer
  • IT Equipment
  • Work with iconic brands
  • Supportive team
Read More
Arrow Right