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As our D2C/Category Growth Manager, you will be the driving force behind the growth of our direct-to-consumer platforms—including our websites, mobile apps, and content hubs. This high-impact role requires a blend of analytical thinking, creative problem-solving, and exceptional leadership. You will own the end-to-end customer journey and be accountable for revenue growth, conversion optimization, customer acquisition, retention, and overall brand performance across all D2C channels.
Job Responsibility:
Develop and execute ambitious growth plans for the brand's D2C platforms, with full accountability for business performance and P&L
Drive customer acquisition and revenue across all performance-marketing channels (Google, Facebook, etc.), as well as organic, direct, and affiliate channels
Oversee day-to-day operations and performance of the brand’s websites, mobile apps, content hubs, and other digital D2C touchpoints
Lead initiatives to enhance customer satisfaction and loyalty through seamless on-site and off-site experiences
Own CRO (Conversion Rate Optimization) efforts, including A/B testing and site personalization strategies to improve funnel performance
Drive optimization of product content and leverage user-generated content to improve engagement and conversion
Lead lifecycle marketing strategies and merchandising initiatives aimed at boosting repeat purchase rates and increasing customer LTV
Deliver on customer retention and reactivation goals through Email, SMS, and Push Notifications within defined timelines and budgets
Work closely with brand, creative, content, supply chain, and analytics teams to ensure aligned execution of business objectives
Build, mentor, and empower a high-performing, cross-functional team dedicated to the growth and profitability of the D2C channel
Recruit and nurture a passionate, results-oriented team to drive sustainable growth of the brand’s D2C business
Requirements:
MBA from a reputed institution
Minimum 5 years of hands-on experience in D2C/e-commerce roles with demonstrated P&L ownership and growth delivery
Proven experience in leading teams and operating in fast-paced, high-pressure environments
Strong data-driven mindset with a deep passion for scaling revenue and interpreting key performance metrics
Exceptional strategic thinking, planning, and problem-solving capabilities
Excellent interpersonal skills with the ability to lead cross-functional teams and collaborate with diverse stakeholders