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Alfa Laval Energy Division Marketing is looking for CX & Marketing Conversion Lead. We are transforming customer journeys to accelerate growth and elevate the overall customer experience. This role establishes the divisional benchmark for journey design and commercial excellence discipline, while scaling best practices across Business Units and the broader marketing and sales organization. You will take ownership of end-to-end journey architecture and commercial performance, orchestrating cross-functional teams to eliminate friction, drive lead growth and conversion, and enhance velocity and win rates.
Job Responsibility:
CX Strategy, Journey & Funnel Architecture: Overall funnel strategy responsible, securing that marketing activities align with growth targets
Securing that our CX priorities are aligned with key customer insights
Content strategy, secure that content production aligns with funnel strategy
Define stages, entry/exit criteria and diagnostics
Prioritize fixes
assign accountable owners, timelines and drive improvement
Commercial Excellence & Enablement: Secure commercial discipline for lead & opportunity management
Work with sales organization to document and scale best practices
Partner with sales to identify areas where marketing can provide valuable insights & analytics
Create value propositions with industry & product managers
Align with Sales on, routing, and qualification
run win/loss reviews
Build implementation playbooks
Scale & Governance: Run quarterly journey reviews
Stand-up sessions and QA for priority areas
Leveraging data and results in journey design
Requirements:
Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics/Service design, or similar
5+ years in CX/funnel/commercial roles in a B2B or B2C environment
Evidence of journey architectures you’ve designed, scoring models you’ve tuned, and before/after impact on revenue metrics
Proven results in Stage‑to‑stage conversion and speed uplift, higher pipeline lead quality and win rates
Excellent English skills both written and spoken
What we offer:
A job in a challenging and interesting segment geared up for growth
Truly international work environment
Work with people from every corner of the world
Your work will have a true impact on Alfa Laval’s Energy Division future success