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Cx & Marketing Conversion Lead

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Alfa Laval

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Location:
Sweden , Lund

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Alfa Laval Energy Division Marketing is looking for CX & Marketing Conversion Lead. We are transforming customer journeys to accelerate growth and elevate the overall customer experience. This role establishes the divisional benchmark for journey design and commercial excellence discipline, while scaling best practices across Business Units and the broader marketing and sales organization. As our CX & Marketing Conversion Lead, you will define journey stages, diagnostics, and actionable strategies; oversee lead management and sales handoffs; and scale proven methodologies. You will lead the design and execution of key marketing activations for the Energy Division and provide commercial guidance to divisional, BU, and sales marketing teams. You will take ownership of end-to-end journey architecture and commercial performance, orchestrating cross-functional teams to eliminate friction, drive lead growth and conversion, and enhance velocity and win rates.

Job Responsibility:

  • CX Strategy, Journey & Funnel Architecture: Overall funnel strategy responsible, securing that marketing activities align with growth targets
  • Securing that our CX priorities are aligned with key customer insights
  • Content strategy, secure that content production aligns with funnel strategy
  • Define stages, entry/exit criteria and diagnostics
  • Prioritize fixes
  • assign accountable owners, timelines and drive improvement
  • Commercial Excellence & Enablement: Secure commercial discipline for lead & opportunity management
  • Work with sales organization to document and scale best practices
  • Partner with sales to identify areas where marketing can provide valuable insights & analytics
  • Create value propositions with industry & product managers
  • Align with Sales on, routing, and qualification
  • run win/loss reviews
  • Build implementation playbooks
  • Scale & Governance: Run quarterly journey reviews
  • Stand-up sessions and QA for priority areas
  • Leveraging data and results in journey design

Requirements:

  • Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics/Service design, or similar
  • 5+ years in CX/funnel/commercial roles in a B2B or B2C environment
  • Evidence of journey architectures you’ve designed, scoring models you’ve tuned, and before/after impact on revenue metrics
  • Proven results in Stage‑to‑stage conversion and speed uplift, higher pipeline lead quality and win rates
  • Excellent English skills both written and spoken
What we offer:
  • A job in a challenging and interesting segment geared up for growth
  • Truly international work environment
  • Work with people from every corner of the world
  • Your work will have a true impact on Alfa Laval’s Energy Division future success

Additional Information:

Job Posted:
March 20, 2026

Expiration:
March 31, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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