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Every launch, OTA update, and recall is a chance to deepen customer confidence and loyalty. This team ensures customer‑ready education reaches owners at the right moment, in the right channel, in the right format—consistently, accurately, and on time—operating from the single Gold Source (Owner’s Manual‑anchored content). How this role connects to the CET Vision: orchestrate the cross‑channel delivery that helps GM win the shop, onboard effectively, and keep customers in the Affinity Loop as Promoters. The CX Manager – Product Knowledge - Launch, Execution & Distribution combines Strategic Thinking and Operational Excellence. Drive on‑time, customer‑ready execution and distribution of product education content across all channels and markets. Ensure OM‑anchored content and related assets are accurate, compliant, and consistently deployed for every launch, OTA, recall, and key journey touchpoint. Lead with operational rigor and action orientation; be customer obsessed; be hands‑on with AI for tagging/QA/localization; and use clear in‑house vs partner decision frameworks to balance speed, quality, risk, and cost.
Job Responsibility
Execute integrated customer education launch plans, align timelines, scope, and deliverables across channels (in‑vehicle, app, web, email/SMS, dealer, print/video)
Ensure launch/update assets are tagged, cataloged, and traceable in CMS to enable reuse, measurement, and rapid updates
maintain audit trail to OM Gold Source
Design/refine launch‑ready workflows that move Gold‑Source content into the right channels
manage multiple concurrent programs and budgets
Partner with tooling/operations teams to modernize and integrate content, workflow, and publishing tools for scalable, repeatable execution
Support execution‑focused guidance aligning internal strategies
validating delivery mechanisms with Engineering
Lead cross‑functional working groups for launch readiness
clarify RACI, SLAs, and escalation paths
resolve conflicts and unblock teams quickly
Lead continuous improvement (Lean/OpEx) to simplify workflows, reduce cycle time, improve reuse, and remove waste
Set and own key launch/operations metrics (on‑time rate, cycle time to customer‑ready, quality/defect, reuse, CX/NPS impact)
Pilot AI‑assisted tagging, QA, localization, and publishing automation
define guardrails for responsible use
train team and partners
Support global coordination and work‑share agreements
manage vendors/agencies per decision frameworks
Requirements
Bachelor's degree
technical, business, or related discipline preferred (Engineering, Automotive Technology, IS, Data/Analytics, Process Flow) or equivalent experience
Experience in product education/content operations
familiarity with GxDP and/or Global Aftersales, Marketing processes and systems
Proven multi‑stakeholder launch execution across channels
operationally tuned and action‑oriented
strong program management
Hands‑on with modern technologies and keen interest in automation and AI for quality and speed
Expert communicator
adapts style
uses persuasion/negotiation to align diverse stakeholders
sets objectives and owns KPIs
Demonstrated strategic thought process and change in operating model
Nice to have
Prior people leadership
performance management and workforce planning
Continuous Improvement Methodologies, Lean Six Sigma, Design Thinking, DFSS
Experience creating launch playbooks or enterprise education distribution functions
Experience with GSA, Arbortext, Adobe Acrobat/Illustrator