Customer Value and Growth Marketing Manager Job at ARCO Limited (Hull)

Sr Commercial Marketing Manager – Customer Growth & Segmentation

The Sr. Commercial Marketing Manager, Customer Growth & Segmentation is responsi...

Location

United States , Bellevue; Denver

Salary:

109300.00 - 197200.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field, or 7 years of equivalent work experience
advanced degree preferred
7+ years of experience in Marketing, Product Marketing, Commercial Strategy, Customer Segmentation, Growth Marketing, or related disciplines
Proven experience developing customer acquisition strategies and commercialization plans in highly competitive industries
Strong strategic thinking and analytical capabilities, with the ability to translate customer, market, and performance insights into actionable business strategies
Experience developing value propositions, go-to-market plans, and targeted customer strategies that drive measurable business outcomes
Demonstrated success leading cross-functional initiatives and influencing stakeholders across matrixed organizations
Strong communication, storytelling, and presentation skills
Entrepreneurial mindset with a passion for innovation and problem solving
At least 18 years of age

Job Responsibility

Lead customer segment innovation and commercialization initiatives focused on driving 5G broadband growth and customer acquisition
Develop customer segmentation frameworks, value propositions, acquisition strategies, and business cases to support growth initiatives
Partner cross-functionally with Marketing, Product, Pricing, Brand, Commercial Growth, and Planning teams to develop and execute go-to-market initiatives
Manage segment performance using insights and marketing intelligence to optimize strategy and drive continuous improvement
Present strategic recommendations, opportunity assessments, and performance updates to senior leadership
Also responsible for other duties/projects assigned by business management as needed

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave

Fulltime

Customer Value Growth Manager

Coca-Cola HBC is looking for a Customer Value Growth Manager to drive profitable...

Location

Ukraine , Kyiv

Salary:

Not provided

Coca-Cola HBC

Expiration Date

Until further notice

Requirements

5+ years of senior leadership experience in Commercial, Trade and/or Brand Marketing, Revenue Growth Management
Strong business acumen with broad and deep understanding of consumers, shoppers and customers is mandatory, with ability to bridge consumer and brand opportunities with customer relevance
Strong Analytical skills and experience in integrating multiple data points into a compelling, actionable strategies & narratives
Strong FMCG knowledge across customer, shopper, and consumer dynamics
Previous people management experience or demonstrated leadership capability
Strong stakeholder management and influencing skills
Confidence working with senior stakeholders
Fluent English, both written and spoken

Job Responsibility

Identify and unlock category growth opportunities based on shopper, consumer, and category insights
Deliver comprehensive business results through planning and scenario development
Apply a customer-centric approach with a strong understanding of customer commercial priorities
Build business cases and translate insights into clear commercial actions
Use and communicate data effectively to deliver compelling selling propositions
Develop and embed category management frameworks, tools, and best practices
Strengthen channel strategies and drive Picture of Success execution in the market
Lead cross-functional collaboration with Sales (key stakeholder), RGM, Finance, and The Coca-Cola Company
Partner with key customers on strategic, win-win category initiatives
Present category strategies and recommendations to senior management

What we offer

Official employment
5-day working week with a hybrid work format
Competitive salary
Compensation & benefits package including medical and life insurance, 31 calendar days of annual leave, company car, meal allowance, and company product sampling
Development opportunities
A smart, motivated team within a supportive and inclusive culture with strong values
A high-impact role with visibility at senior leadership level

Fulltime

Manager / Senior Manager, Field, ABM and Partner Marketing, SEA

As the Manager/Senior Manager for Field, ABM and Partner Marketing in SEA, you w...

Location

Singapore , Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

7+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM
proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS
proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement
track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles
strong leadership and stakeholder management
experience leading a small team and influencing senior Sales and Partnerships leaders
data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics
excellent written and verbal communication in English
deep understanding of SEA market dynamics and how to localize GTM by country
strategic thinker who is also hands-on

Job Responsibility

Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays
design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy
lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline
personalize content and messaging by account, segment and market
commission and localize case studies, customer stories and thought leadership relevant to SEA buyers
orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion
set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI
build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools
manage regional budget, vendors and agencies

Fulltime

Senior Customer Marketing Manager

We are looking for a strategic and highly execution-oriented Senior Manager to o...

Location

United States , Los Angeles, California

Salary:

164000.00 - 205000.00 USD / Year

BlackLine

Expiration Date

Until further notice

Requirements

Experience: 6+ years of experience in customer marketing, or customer advocacy within an enterprise B2B SaaS environment, with deep expertise building and scaling customer advocacy programs that drive engagement, credibility, adoption, and customer-led growth
Advocacy Expertise: Proven track record of designing and operationalizing complex advocacy initiatives. This includes managing end-to-end case study pipelines, executing targeted 3rd-party review campaigns across tier-one platforms to support industry reports and awards, and orchestrating comprehensive customer award programs. Adept at building multi-channel outreach templates, managing intake/nomination forms, and maintaining organized asset repositories
Strategic Execution: Strong ability to translate high-level department goals into actionable programmatic strategies, successfully scaling global advocacy programs, review campaigns, and customer recognition initiatives
Cross-Functional Collaboration: Experience partnering with Go-To-Market, Analyst Relations, Product Marketing, and Sales teams to ensure advocacy efforts are fully aligned with broader pipeline, demand generation, and revenue goals
Technology Proficiency: Hands-on experience managing and optimizing customer advocacy platforms, sales enablement tools, CRM, and marketing systems (e.g., ReferenceEdge, Highspot, Champion, Salesforce, survey/form builders, Wrike and design tools like Canva)
Data-Driven Mindset: Ability to leverage commercial signals, product health data, and engagement metrics to build targeted coverage matrices and prioritize advocate outreach
Lifecycle & Adoption Expertise: Deep understanding of customer journey mapping, lifecycle nurture programs, and adoption marketing strategies that actively drive product utilization and account growth
Customer Relationship Building: Demonstrated ability to actively build, nurture, and maintain direct, high-value relationships with enterprise customers, key champions, and executive sponsors

Job Responsibility

Own the programmatic strategy and execution of overarching customer advocacy initiatives. Design, operationalize, and scale programs that systematically identify, recruit, and activate BlackLine champions
Design and lead targeted customer adoption marketing programs, setting the strategy for driving deeper product utilization so customers maximize their platform investment and naturally progress into advocates
Partner cross-functionally to support customer adoption initiatives that increase engagement, accelerate value realization, and amplify customer proof across the business
Collaborate with leadership to shape the 3rd-party review strategy while managing ongoing vendor relationships (e.g., Gartner Peer Insights, TrustRadius, G2). Drive internal alignment with Go-To-Market, Analyst Relations, and Communications teams
Implement a tiered review investment strategy based on our Ideal Customer Profile (ICP). Assess advocate readiness using product health, engagement, and commercial signals. Develop review prioritization tiers, a quality hierarchy, and a coverage matrix (persona, segment, vertical, region, module, recency) that prioritizes review quality and relevance over sheer quantity
Ensure 3rd-party review insights and advocacy assets are seamlessly fed into and leveraged across Demand Generation, ABM, Sales Enablement, Analyst Relations, Product Marketing, Product Management, Brand, and Renewals
Manage the end-to-end customer story pipeline
partner cross-functionally to identify strategic advocates and oversee the production of high-value case studies, videos, and testimonials
Administer and optimize advocacy, adoption, and enablement platforms (such as ReferenceEdge, Highspot, Champion, or similar tools) ensuring global Sales and Customer Success teams are consistently equipped with the latest customer proof
Activate and scale customer proof assets including case studies, testimonials, and advocacy content by embedding them across Sales, Marketing, Customer Success, campaigns, and events to drive credibility, adoption, and customer led growth

What we offer

short-term and long-term incentive programs, based on eligibility
robust offering of benefit and wellness plans

Fulltime

Sr. B2B Growth Marketing Manager

The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develo...

Location

United States , San Francisco

Salary:

91000.00 - 193000.00 USD / Year

The Muse

Expiration Date

Until further notice

Requirements

8 to 10 years of experience leading and managing B2B demand generation campaigns
Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
Excellent project management, communication, presentation, and cross-functional collaboration skills
Experience working closely with Sales and Commercial teams
Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
Experience managing budgets, pacing, and performance reporting across large and complex campaigns
Focus on commercial value creation and measurable ROI
Proven ability to drive projects independently and proactively
1-2 years people management experience

Job Responsibility

Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
Build and run integrated demand generation programs across paid, organic, email, and partner channels
Build and manage quarterly campaign calendars and multi-channel plans tied to business goals
Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns against them
Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels
Drive B2B marketing lead generation strategy, planning, and execution
Define and refine ideal customer profiles (ICP) across segments
Manage lead retrieval for conferences and trade shows
Own the MQL-to-SQL handoff framework
Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel

What we offer

Health Insurance
Health Reimbursement Account
Dental Insurance
Vision Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
FSA
HSA
Fitness Subsidies

Fulltime

Customer Value Growth - Trainee

Support to Customer Value Growth team and Sales team leading preparation of rout...

Location

Poland , Warsaw

Salary:

36.00 PLN / Hour

Coca-Cola HBC

Expiration Date

Until further notice

Requirements

University degree or last years of studies (major in economics or finance)
Experience in category management or analytical department in a FMCG company in specialized positions will be an asset
Experience working with data and strong analytical and presentation skills
Proactive approach to ongoing projects
Strong interpersonal skills and ability to build relationships in a demanding professional environment
Very good knowledge of English
Strong computer skills (MS Office)

Job Responsibility

Support to Customer Value Growth team and Sales team
leading preparation of routine analysis and updating scorecards
Provide quantitative and qualitative category assessment and communicate key findings to Customer Value Growth team and Key Account Managers
Observe market trends, provide insights and analysis to the x-functional team
Lead preparation of routing analysis and updating key customer scorecards
Taking part in the preparation of new product launch strategies
Developing presentations to support the introduction of key initiatives (so-called "selling stories")

What we offer

Company phone
Equal opportunity employer
Work with iconic brands
Supportive team
Work from home

Fulltime

B2B Customer Marketing Manager

You will be responsible for designing, launching, and scaling data-driven progra...

Location

United States , New York; San Francisco

Salary:

132000.00 - 147000.00 USD / Year

Uber

Expiration Date

Until further notice

Requirements

5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution
Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
Excellent written and verbal communication skills, with experience presenting to senior stakeholders
Proficiency with a CRM marketing toolset or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent)

Job Responsibility

Regional Strategy and Execution: Identify and build local campaigns based on data, customer insights and channel expertise
Drive end-to-end campaign management from ideation and audience targeting to A/B testing
Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs, upsell and promotional campaigns
Product Launches: Support on GTM strategies for regional product launches and feature rollouts
Collaborate with Product Marketing and Ops to design campaigns that drive awareness and adoption ensuring launches are leveraged to increase usage across the region
Performance Analysis: Track and report on campaign effectiveness, drawing insights to inform future strategies and share learnings globally
Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals
Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues, and improve executional efficiency

What we offer

Eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp
All full-time employees are eligible to participate in a 401(k) plan
Eligible for various benefits

Fulltime

General Manager Marketing & Growth

A rare and exciting opportunity has come up following a strategic decision to cr...

Location

New Zealand , Dunedin

Salary:

Not provided

Hunter Campbell Limited

Expiration Date

Until further notice

Requirements

Proven experience in B2B services, franchised, multi-site, or distributed organisations
Real accountability for demand generation, lead quality, and revenue growth – not just brand and communications
A commercial mindset with the ability to work alongside sales and operational teams to enable growth, without necessarily owning a sales target
Capability across digital, CRM, performance marketing, and marketing technology
Experience integrating marketing with field sales and operational teams
The ability to manage agency partnerships alongside an internal team, getting the best from both
A genuine, grounded leadership style – CrestClean’s culture is positive and high-engagement, and they want someone who reflects that

Job Responsibility

Refreshing CrestClean’s digital and online presence
Building a structured marketing calendar with targeted, insight-led campaigns across key sectors: Education, Healthcare, Office, Manufacturing, and Retail
Managing both the internal marketing production team and a new external agency partnership, establishing a high-performing hybrid model
Establishing performance marketing frameworks with clear, measurable outcomes
Owning lead generation and shifting the business from inbound-reliant to proactive, structured growth
Working alongside the GM of Operations and the nationwide Regional Manager network to provide the marketing support, tools, and campaigns that drive pipeline at a local level
Driving long-term customer experience initiatives that improve retention and lifetime value

Fulltime

Select Country

Customer Value and Growth Marketing Manager

Job Description

Job Responsibility

Requirements

What we offer

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