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Barclays Logo Barclays · IT - Software Development

Customer Targeting Analyst

United Kingdom, Northampton · Job Posted June 16, 2026
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Job Description

Join us as a Customer Targeting Analyst where you will shape the future of Banking at Barclays, by helping the evolution of our digital landscape. Within the role you will support the Customer Targeting team to undertake data selection using SAS based on business requirements to ensure exactly the right customers are targeted with the correct communication.

Job Responsibility

  • Support the Customer Targeting team to undertake data selection using SAS based on business requirements to ensure exactly the right customers are targeted with the correct communication
  • Investigation and analysis of data issues related to quality, lineage, controls, and authoritative source identification, documenting data sources, methodologies, and quality findings with recommendations for improvement
  • Designing and building data pipelines to automate data movement and processing
  • Apply advanced analytical techniques to large datasets to uncover trends and correlations, develop validated logical data models, and translate insights into actionable business recommendations that drive operational and process improvements, leveraging machine learning/AI
  • Through data-driven analysis, translate analytical findings into actionable business recommendations, identifying opportunities for operational and process improvements
  • Design and create interactive dashboards and visual reports using applicable tools and automate reporting processes for regular and ad-hoc stakeholder needs

Requirements

  • Strong SAS/SQL Experience
  • Understanding and experience of working in complex data infrastructural environments
  • Strong attention to detail to ensure flawless delivery in a highly controlled environment to tight timescales and rigid processes

Nice to have

  • Strong Communication skills to be able to collaborate with other data functions and confidently communicate with non-technical stakeholders/delivery teams
  • Financial Services experience
  • Some Campaign Selection experience

What we offer

  • Workplace of the future
  • Environmentally friendly building
  • Focus on wellbeing
  • Unique initiatives to enhance wellbeing like colleague allotment
  • Big opportunities for diverse career paths
  • Hybrid working
  • Flexible working arrangements (subject to discussion)
  • Inclusion and belonging
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