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Pfizer Logo Pfizer · -

Customer Strategy Manager

China, Shanghai · Job Posted February 20, 2026
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Job Description

The Customer Strategy Manager will be responsible for developing and executing comprehensive patient-centric marketing strategies. This role requires deep understanding of patient journey mapping, market analytics, and brand strategy development. The incumbent will serve as the customer strategy expert, translating market insights into actionable plans to drive brand growth and market share.

Job Responsibility

  • Develop annual customer strategy plan aligned with brand objectives and overall business goals
  • Formulate patient segmentation strategies and corresponding engagement approaches
  • Monitor and analyze market trends, competitive landscape, and patient insights
  • Design and implement integrated patient marketing campaigns across multiple channels
  • Develop patient education materials and disease awareness programs
  • Manage patient-focused digital marketing initiatives and content strategy
  • Establish KPIs and monitoring mechanisms for customer strategy effectiveness
  • Conduct regular performance reviews and strategy optimization
  • Manage marketing budget allocation and ROI analysis

Requirements

  • Bachelor's degree in Life Sciences, Pharmacy, Business, or related field
  • 5 years of experience in the pharmaceutical industry in roles related to patient marketing, patient engagement, or similar functions, with at least 3 years of experience in consumer marketing, internet platforms, and social media platforms
  • Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders) is ideal
  • Strong analytical skills and ability to translate data into strategy

Nice to have

Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders)

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