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Customer Services Advisor

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Betfred

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Location:
United Kingdom , Birchwood, Warrington

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide. Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online. At Betfred, we’re proud of where we’ve come from – a strong retail heritage, an expanding digital footprint, both built on resilience, independence and a deep connection to our customers. As we accelerate our growth and reimagine what excellence looks like in the gambling industry, we’re evolving how we operate — smarter systems, sharper performance, and an unwavering commitment to quality in everything we do. That’s where you come in. We’re looking for a Customer Service Advisor to join our Customer Service team in Birchwood. In this role, you’ll play a vital part in delivering the service standards that define Betfred, ensuring our customers receive clear, consistent, and responsible support every time they contact us. As a Customer Service Advisor, you’ll be at the heart of the customer experience, taking ownership of customer interactions and delivering high-quality support that puts customer outcomes first. You’ll respond to a wide range of customer enquiries, ensuring accounts are managed accurately, issues are resolved fairly, and regulatory responsibilities are met. Through every interaction, you’ll help build trust, confidence, and long-term loyalty in the Betfred brand. Working as part of a fast-paced, collaborative team, you’ll support seamless customer journeys while contributing to continuous improvement across Customer Service.

Job Responsibility:

  • Operate in a fast-paced, customer-focused environment, supporting a wide range of customer enquiries across the Betfred business
  • Handle inbound customer contact professionally and efficiently, delivering a friendly, consistent, and high-quality service
  • Take full ownership of customer queries from first contact through to resolution, ensuring fair, timely, and accurate outcomes
  • Accurately record and maintain customer account information, including updates, adjustments, closures, and related processes, in line with company and regulatory standards
  • Resolve customer issues effectively while balancing quality, accuracy, and service expectations
  • Work collaboratively with internal teams and departments to support seamless resolution and positive customer journeys
  • Identify, manage, and escalate issues promptly and appropriately to protect customer satisfaction and regulatory compliance
  • Maintain up-to-date knowledge of products, promotions, rules, and procedures to ensure confident and consistent customer support
  • Support business initiatives and campaigns, adapting to new processes, tools, and customer contact methods as the business evolves
  • Demonstrate flexibility in supporting business needs, undertaking additional duties aligned to the role to maintain high service standards

Requirements:

  • A strong commitment to delivering excellent customer service, with a clear focus on achieving fair, positive, and consistent outcomes for customers
  • Experience working in a customer-facing environment, with the ability to remain professional, calm, and effective in fast-paced and demanding situations
  • Excellent communication skills, with the ability to listen actively and provide clear, accurate, and confident responses
  • Strong written communication skills, with attention to detail and the ability to produce clear, professional correspondence
  • The ability to build and maintain positive working relationships with colleagues and stakeholders across the business
  • A proactive and curious mindset, with a willingness to learn new products, processes, and ways of working
  • An analytical and structured approach to problem solving, with the ability to assess information and resolve issues to a high standard
  • Confidence using computer systems and standard office applications, with the ability to adapt quickly to new tools and technology
  • A strong sense of ownership and accountability, with the ability to manage customer queries through to resolution
  • A flexible, organised, and team-focused approach, with the ability to multitask and respond positively to changing business needs

Nice to have:

An understanding of the betting and gaming industry is desirable, with an interest in developing knowledge of our products and regulatory environment

What we offer:
  • Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more
  • Monthly pension contributions: helping you prepare for your future
  • Enhanced maternity & paternity pay: our Betfred family works to support yours
  • A long-service recognition programme and life milestone rewards
  • A recognition scheme to earn and convert points to spend with over 700 retailers
  • A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching
  • Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests
  • Access to further training and development opportunities

Additional Information:

Job Posted:
March 26, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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