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The Customer Retention Specialist plays a vital role in maintaining and strengthening relationships with our existing customer base. The primary objective of this role is to maximise customer retention across both our Sales and Aftersales departments by proactively engaging with customers, identifying opportunities, and generating appointments that lead to increased service bookings, MOTs, vehicle upgrades and long-term customer loyalty. This role is focused on creating opportunities rather than closing sales. Where a customer expresses an interest in purchasing or upgrading their vehicle, the opportunity will be seamlessly handed over to a Sales Executive to complete the sales process.
Job Responsibility
Book vehicle services
Book MOT appointments
Promote manufacturer service plans and seasonal offers
Re-engage customers who have not visited the dealership recently
Encourage customers to continue servicing their vehicles
Ensure customer records and contact details are kept accurate
Follow up missed appointments
Contact prospective customers who have submitted enquiries
Qualify customer interest
Arrange appointments for interested customers with the Sales Team
Contact previous vehicle purchasers to discuss potential vehicle upgrades, end-of-finance opportunities, new model launches, and manufacturer offers
Maintain regular contact with customers approaching replacement cycles
Effectively utilise the dealership CRM system
Deliver a professional, friendly and personalised experience on every customer interaction
Build long-term customer relationships
Act as an ambassador for the dealership and the MG brand
Resolve basic customer queries or direct them to the appropriate department
Requirements
Excellent communication and telephone skills
Friendly, confident and professional manner
Strong organisational skills
Good IT literacy
Ability to build rapport quickly
Self-motivated with excellent time management
Positive and resilient attitude
Nice to have
Previous experience within the motor industry
Experience using a CRM system
Experience in customer service, telesales or appointment setting
Understanding of vehicle servicing and MOT requirements
What we offer
Performance-based incentive scheme
Introductory commission payment for vehicle sales from generated opportunities
Additional performance incentives based on workshop booking targets, customer retention objectives and overall departmental performance