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Harbour Healthcare are recruiting for a Customer Relationship Manager in the Harrogate area. Harbour Healthcare set high standards for resident care, working for Harbour Healthcare will mean that you are joining a team that put residents care and comfort before everything else. Our team are professional, respectful, responsible, well trained and have high expectations of themselves and each other. This represents a great opportunity for the right individual who is positive, self-motivated, friendly, and proactive. We are looking for someone who is experienced in the field to join our established team of professionals. We are located close to the heart of Warrington, and with a great reputation locally, you would be joining a family, not just a business. This is a high impact, target-driven role focused on maximising occupancy, increasing private fee levels, and driving revenue growth across a portfolio of care homes. Reporting to the Head of Business Development, you will take full ownership of the enquiry pipeline, from lead generation through to conversion while building strong referral networks and raising the profile of each home within the local community and healthcare sector. This role is ideal for a commercially minded individual who thrives on hitting targets, building relationships, and delivering measurable results.
Job Responsibility:
Take full accountability for occupancy performance across your homes
Drive growth in private fee occupancy and improve average weekly fee
Develop and execute clear, results-focused sales plans for each location
Track performance weekly and adapt strategies to ensure targets are achieved
Own and manage the full enquiry journey from initial contact to admission
Respond to all enquiries with urgency and professionalism
Deliver high-quality, persuasive show rounds that convert
Implement structured follow-up processes to maximise conversion rates
Proactively generate new enquiries through networking and outreach
Build strong referral relationships with local authorities, hospital teams, and healthcare professionals
Increase local visibility through community engagement and events
Oversee social media posts and drive online reviews
Requirements:
Proven track record in sales, business development, or occupancy growth
Experience hitting and exceeding targets
Strong closing and conversion skills
Excellent communication and relationship-building ability
Experience managing multiple sites is advantageous
Comfortable using CRM systems and tracking performance data
Full UK driving licence
Enhanced DBS check for Children and Adults
Nice to have:
Experience managing multiple sites is advantageous