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This is a newly created regional role, introduced to strengthen enquiry conversion, accelerate occupancy growth, and enhance the organisation’s external presence across a regional portfolio of care homes. The role covers a portfolio of approximately 7–8 care homes, with the postholder actively focusing on 2 - 3 priority services at any given time. Reporting directly into the National Sales Manager, the role has been created to close the gap between enquiry generation and admissions conversion, supporting Home Managers to maximise opportunities while protecting revenue and reputation.
Job Responsibility:
Drive enquiry conversion and admissions performance across priority homes
Build and maintain strong relationships with Local Authorities, brokers, discharge teams, and community stakeholders
Support Home Managers with enquiry follow-up, pipeline management, and conversion strategy
Increase private-pay and LA-funded admissions, including respite-to-permanent conversions
Act as a visible ambassador for the organisation within the local market
Track performance metrics and provide insight to the National Sales Manager
Requirements:
Proven experience as a Customer Relations Manager, Admissions Manager, or similar within the care or healthcare sector
Experience operating across multiple homes or a regional remit
Strong understanding of care home admissions pathways and stakeholder engagement
Confident working across both Local Authority and private-pay markets
Commercially minded, KPI-driven, and motivated by conversion performance
Confident, credible communicator able to influence Home Managers
Comfortable working autonomously with minimal day-to-day supervision
Full UK driving licence essential
What we offer:
£3,000 car allowance plus mileage
Quarterly performance-related bonus, weighted by placement type
Genuine opportunity to shape and grow a newly created role
Long-term progression potential as the commercial function evolves