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Customer Relationship Manager

United Kingdom, Regional 40000.00 - 45000.00 GBP / Year · Job Posted February 02, 2026
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Job Description

This is a newly created regional role, introduced to strengthen enquiry conversion, accelerate occupancy growth, and enhance the organisation’s external presence across a regional portfolio of care homes. The role covers a portfolio of approximately 7–8 care homes, with the postholder actively focusing on 2 - 3 priority services at any given time. Reporting directly into the National Sales Manager, the role has been created to close the gap between enquiry generation and admissions conversion, supporting Home Managers to maximise opportunities while protecting revenue and reputation.

Job Responsibility

  • Drive enquiry conversion and admissions performance across priority homes
  • Build and maintain strong relationships with Local Authorities, brokers, discharge teams, and community stakeholders
  • Support Home Managers with enquiry follow-up, pipeline management, and conversion strategy
  • Increase private-pay and LA-funded admissions, including respite-to-permanent conversions
  • Act as a visible ambassador for the organisation within the local market
  • Track performance metrics and provide insight to the National Sales Manager

Requirements

  • Proven experience as a Customer Relations Manager, Admissions Manager, or similar within the care or healthcare sector
  • Experience operating across multiple homes or a regional remit
  • Strong understanding of care home admissions pathways and stakeholder engagement
  • Confident working across both Local Authority and private-pay markets
  • Commercially minded, KPI-driven, and motivated by conversion performance
  • Confident, credible communicator able to influence Home Managers
  • Comfortable working autonomously with minimal day-to-day supervision
  • Full UK driving licence essential

What we offer

  • £3,000 car allowance plus mileage
  • Quarterly performance-related bonus, weighted by placement type
  • Genuine opportunity to shape and grow a newly created role
  • Long-term progression potential as the commercial function evolves

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