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Customer Relations Manager

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Compass Associates

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Location:
United Kingdom , Leicester

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Category:
Sales

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Contract Type:
Employment contract

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Salary:

40000.00 - 45000.00 GBP / Year
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Job Description:

We are working in partnership with a luxury care home provider to appoint a Customer Relations Manager for one of their elderly care homes in Leicester. This is a highly visible and commercially focused position, with the business now seeking someone capable of driving occupancy growth and improving the home’s local presence.

Job Responsibility:

  • Drive occupancy growth across the home
  • Increase enquiry generation and improve conversion rates
  • Manage the full resident journey from enquiry through to admission
  • Support respite-to-permanent resident conversions
  • Deliver commercial activity aligned to occupancy targets and business objectives
  • Build strong relationships within the local community
  • Develop relationships with prospective residents and families
  • Increase the home’s visibility and reputation within the local market
  • Strengthen local networking and external stakeholder engagement
  • Represent the home professionally within the community
  • Manage and respond to all enquiries in a timely and professional manner
  • Conduct tours for prospective residents and families
  • Ensure a positive and consistent admissions journey
  • Support residents and families throughout the decision-making process
  • Work collaboratively with operational teams to deliver excellent customer experience
  • Work closely alongside the Home Manager and wider leadership team
  • Support occupancy strategy and wider commercial performance
  • Identify opportunities to improve enquiry conversion and customer engagement
  • Provide regular updates regarding occupancy activity and pipeline management
  • Support wider business growth objectives through strong local performance

Requirements:

  • Experience within elderly care
  • Previous experience within a Customer Relations Manager, Home Admissions Advisor, Client Liaison, or similar occupancy-focused role
  • Strong sales, enquiry management, and conversion experience
  • Excellent communication and relationship-building skills
  • Commercial awareness with the ability to drive occupancy performance
  • Confidence operating within a highly visible, front-facing role
  • Strong organisational and interpersonal skills
  • Ability to work independently while collaborating effectively with operational teams

Nice to have:

  • Experience within luxury care home environments
  • Experience increasing community engagement and local networking activity
  • Strong understanding of the resident admissions journey
What we offer:
  • Bonus scheme included
  • Opportunity to join a growing luxury care provider

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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