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Shape how millions experience education. As a Customer Proposition Lead, you'll sit at the heart of a growing propositions team, shaping how AQA's qualifications, services and support are positioned to teachers and schools across England. This role is about impact. Your thinking will influence how educators perceive our offer, how confident they feel choosing it, and how clearly they understand the value we bring to their classrooms and learners. At a time of educational reform and change, your work will help cut through complexity and shape understanding for years to come. You'll lead proposition thinking from insight to market - defining what matters most to different audiences, crafting clear narratives, and working closely with product, assessment and marketing teams to bring those propositions to life.
Job Responsibility:
Creating clear, compelling customer propositions grounded in market insight and behavioural understanding
Translating complex information into ideas and narratives that resonate and stick
Owning the strategic roadmap for your qualification areas and influencing priorities
Confidently challenging assumptions and shaping thinking at a senior level
Collaborating across disciplines to turn strategy into action
Requirements:
Strategic marketing or customer propositions
Product or proposition marketing
Brand, planning or strategy roles (in-house or agency-side)
Think strategically but love making ideas tangible
Are commercially minded and evidence-led
Can influence senior stakeholders and 'sell' an idea
Are curious, ambitious and comfortable working with uncertainty
Enjoy ownership and accountability for your thinking
What we offer:
High autonomy and visibility in a nationally important organisation
The chance to shape propositions that influence learning for the next generation
A 35-hour working week with flexible, hybrid working
25 days' annual leave (rising to 30), plus Christmas closure days
Excellent pension (up to 11.5% employer contribution)
Private medical insurance, life assurance and wellbeing benefits