Customer Programs Manager, Lifecycle & Events Job at Highspot (Seattle)

Senior Program Manager - Customer Reliability Engineering

In Engineering Operations (EngOps), we drive operational excellence across the M...

Location

United States , Redmond

Salary:

119800.00 - 234700.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Computer Science, Engineering, Data Science, Math, Business, or related field AND 4+ years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience
Ability to meet Microsoft, customer and/or government security screening requirements are required for this role
Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud Background Check upon hire/transfer and every two years thereafter
Master's Degree in Computer Science, Engineering, Data Science, Math, Business, or related field AND 6+ years experience in engineering, product/technical program management, data analysis, or product development OR Bachelor's Degree in Computer Science, Engineering, Data Science, Math, Business, or related field AND 8+ years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience
3+ years of customer-facing experience

Job Responsibility

Serve as a trusted advisor for strategic customers, ensuring their most critical workloads are resilient, well architected, and aligned with Azure best practices
Drive measurable improvements in customer health through proactive risk identification, data driven assessments, and targeted resiliency improvements
Analyze customer architectures and operational patterns to identify gaps and recommend actions that improve reliability and operational maturity
Own customer engagement across the lifecycle - prevention, detection, incident response, and recovery – to improve resiliency and reduce recurrence of issues
Executive-level coordination and communication during critical customer events, driving clarity, alignment, and trust restoration
Convert incidents and escalations into durable improvements across customers and the platform
Drive durable, repeatable improvements that address systemic issues across customers, services, and scenarios
Translate customer pain points, incidents, and operational gaps into platform-level enhancements
Influence product design, roadmap priorities, and inform engineering investments
Drive alignment across engineering, product, business, and support teams to deliver end to end solutions that address customer and platform needs

Fulltime

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...

Location

United States

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Job Responsibility

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation

Fulltime

Developer Events Manager

Prefect builds and operates resilient, Pythonic workflow platforms--Prefect and ...

Location

United States

Salary:

128000.00 - 165000.00 USD / Year

Prefect

Expiration Date

Until further notice

Requirements

5+ years managing developer communities and events, with progression from execution to strategic leadership
Background in developer advocacy, developer relations, or technical community building—you're someone who can credibly engage with engineers, introduce technical speakers, and hold your own in conversations about Python, data infrastructure, or AI tooling
Proven track record launching and scaling community programs (forums, user groups, ambassador programs)
Experience working with technical audiences in infrastructure, DevOps, API, or data engineering spaces
Strong metrics-driven approach to community growth and engagement measurement
Background coordinating with engineering and product teams to amplify technical content and thought leadership

Job Responsibility

Drive Prefect's event strategy from conception to execution, converting our developer communities into commercial revenue through authentic technical relationships
Own the full lifecycle of our event presence - from identifying the right conferences to attend to designing world-class developer-focused experiences that pull data engineers, MCP/Context engineers, and AI/ML engineers into our ecosystem
Build the PyAI brand through strategic community engagement while leveraging Prefect's physical spaces to increase community and customer impact that drives our product-led sales motion
Strategic Event Management: Develop and execute comprehensive event strategies across all Prefect products, including program mix, calendar planning, and audience targeting
Partner directly with leadership team to ensure alignment on event priorities and presence
Own budget planning, ROI measurement, and performance reporting for all event initiatives
Event Execution: Lead execution of hosted and sponsored events across global markets - managing logistics, budgets, vendors, and onsite operations
Work cross-functionally to coordinate speaker preparation, booth presence, and attendee engagement
Design experiences that showcase Prefect's platforms to data engineers, ML engineers, and other developers
Manage multiple events simultaneously, attending key flagship events while remotely coordinating logistics for others

What we offer

Offers Equity

Fulltime

Lifecycle Marketing Manager

This role of Lifecycle Marketing Manager is to manage global industry marketing ...

Location

United States , California

Salary:

70000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

At least 5+ years of event management experience
At least 6+ years of work experience
4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience
Bachelor's degree or higher in Marketing, Business, Communications or related field or equivalent experience
Must be able to work in a fast-paced environment matrix organization
Must have worked in Startup
Must have program and project management skills
Must be self-motivated, passionate about Marketing and Demand Generation
Must be a team player who enjoys learning and growing

Job Responsibility

Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs
Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy

What we offer

Performance bonuses
Comprehensive benefits package

Fulltime

Senior Customer Marketing Manager

We are looking for a strategic and highly execution-oriented Senior Manager to o...

Location

United States , Los Angeles, California

Salary:

164000.00 - 205000.00 USD / Year

BlackLine

Expiration Date

Until further notice

Requirements

Experience: 6+ years of experience in customer marketing, or customer advocacy within an enterprise B2B SaaS environment, with deep expertise building and scaling customer advocacy programs that drive engagement, credibility, adoption, and customer-led growth
Advocacy Expertise: Proven track record of designing and operationalizing complex advocacy initiatives. This includes managing end-to-end case study pipelines, executing targeted 3rd-party review campaigns across tier-one platforms to support industry reports and awards, and orchestrating comprehensive customer award programs. Adept at building multi-channel outreach templates, managing intake/nomination forms, and maintaining organized asset repositories
Strategic Execution: Strong ability to translate high-level department goals into actionable programmatic strategies, successfully scaling global advocacy programs, review campaigns, and customer recognition initiatives
Cross-Functional Collaboration: Experience partnering with Go-To-Market, Analyst Relations, Product Marketing, and Sales teams to ensure advocacy efforts are fully aligned with broader pipeline, demand generation, and revenue goals
Technology Proficiency: Hands-on experience managing and optimizing customer advocacy platforms, sales enablement tools, CRM, and marketing systems (e.g., ReferenceEdge, Highspot, Champion, Salesforce, survey/form builders, Wrike and design tools like Canva)
Data-Driven Mindset: Ability to leverage commercial signals, product health data, and engagement metrics to build targeted coverage matrices and prioritize advocate outreach
Lifecycle & Adoption Expertise: Deep understanding of customer journey mapping, lifecycle nurture programs, and adoption marketing strategies that actively drive product utilization and account growth
Customer Relationship Building: Demonstrated ability to actively build, nurture, and maintain direct, high-value relationships with enterprise customers, key champions, and executive sponsors

Job Responsibility

Own the programmatic strategy and execution of overarching customer advocacy initiatives. Design, operationalize, and scale programs that systematically identify, recruit, and activate BlackLine champions
Design and lead targeted customer adoption marketing programs, setting the strategy for driving deeper product utilization so customers maximize their platform investment and naturally progress into advocates
Partner cross-functionally to support customer adoption initiatives that increase engagement, accelerate value realization, and amplify customer proof across the business
Collaborate with leadership to shape the 3rd-party review strategy while managing ongoing vendor relationships (e.g., Gartner Peer Insights, TrustRadius, G2). Drive internal alignment with Go-To-Market, Analyst Relations, and Communications teams
Implement a tiered review investment strategy based on our Ideal Customer Profile (ICP). Assess advocate readiness using product health, engagement, and commercial signals. Develop review prioritization tiers, a quality hierarchy, and a coverage matrix (persona, segment, vertical, region, module, recency) that prioritizes review quality and relevance over sheer quantity
Ensure 3rd-party review insights and advocacy assets are seamlessly fed into and leveraged across Demand Generation, ABM, Sales Enablement, Analyst Relations, Product Marketing, Product Management, Brand, and Renewals
Manage the end-to-end customer story pipeline
partner cross-functionally to identify strategic advocates and oversee the production of high-value case studies, videos, and testimonials
Administer and optimize advocacy, adoption, and enablement platforms (such as ReferenceEdge, Highspot, Champion, or similar tools) ensuring global Sales and Customer Success teams are consistently equipped with the latest customer proof
Activate and scale customer proof assets including case studies, testimonials, and advocacy content by embedding them across Sales, Marketing, Customer Success, campaigns, and events to drive credibility, adoption, and customer led growth

What we offer

short-term and long-term incentive programs, based on eligibility
robust offering of benefit and wellness plans

Fulltime

Senior Lifecycle Marketing Manager

Location

Australia , Sydney

Salary:

125000.00 USD / Year

Hapana

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles
Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset
Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management
Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting
Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes
Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact
Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms
Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts
Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions
Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes

Job Responsibility

Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality
Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale
Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel
Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy
End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation
Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making
Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP
Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes

Fulltime

Customer Marketing Manager

We’re looking for a strategic and execution-focused Customer Marketing Manager t...

Location

United Kingdom; Germany; Czech Republic , London; Munich; Prague

Salary:

Not provided

Emplifi

Expiration Date

Until further notice

Requirements

3+ years of experience in customer marketing, lifecycle marketing, or related marketing roles in B2B SaaS
Proven ability to build and execute marketing campaigns to drive customer engagement, retention, and expansion
An AI-first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact
Strong communication skills, both written and verbal
Experience working cross-functionally with Sales, Customer Success, and Product Marketing
Comfortable managing multiple programs and stakeholders across regions
Experience with tools such as Salesforce, Marketo, and customer marketing platforms
Strong organizational and project management skills
Experience managing events, campaigns, and customer programs
Data-driven mindset with the ability to measure and communicate impact

Job Responsibility

Work closely with leadership across Marketing, Customer Success, Sales, and Product to drive customer engagement, retention, and expansion across Emplifi’s customer base
Partner with Product Marketing to develop and execute programs that ensure customers are realizing value from the platform, increasing adoption and long-term retention
Drive campaigns and initiatives that support cross-sell and upsell opportunities, partnering with Sales and Customer Success to identify and activate expansion opportunities
Drive reuse of demand generation campaigns and assets for customer audiences, tailoring messaging to support retention and expansion
Scale Emplifi’s customer advocacy program, including case studies, testimonials, reviews, and reference management
Identify, engage, and nurture customer champions, turning satisfied customers into active advocates and contributors
Drive creative and engaging customer marketing activities across regions, balancing global consistency with local relevance
Research, plan, and manage customer engagement programs, including webinars, roundtables, and virtual and in-person events
Establish and run customer advisory boards in partnership with Product and Customer Success to ensure customer feedback informs product direction
Support the strategy and execution of customer-focused events, including Emplifi’s user conference and regional activations

What we offer

International and fast-paced environment
Chance to work with the world’s biggest brands at the CX tech leader
Agile and open-minded culture, with high levels of trust and flexibility
Opportunity for professional growth and development
Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
Flexible working environment
Opportunity to use English on a daily basis

Fulltime

Senior Customer Success Manager II - Financial Services

The Customer Success Manager's primary responsibility is to drive product adopti...

Location

United States

Salary:

107000.00 - 147000.00 USD / Year

Seismic

Expiration Date

Until further notice

Requirements

Bachelor's Degree or equivalent related experience
Customer-facing experience, relationship building, and driving customer transformation programs in the financial services industry
Excellent communication, presentation, and problem-solving skills
Ability to translate business requirements into business solutions
Advanced proficiency with the Microsoft Office Suite

Job Responsibility

Drive the successful adoption of multiple use cases across the organization, helping the customer quantify the business value of the partnership
Form strategic relationships with key stakeholders to understand customer's objectives to develop strategic roadmaps and uncover expansion opportunities
Conduct regular business review meetings with key accounts
Act as the voice of the customer and drive requested enhancements with the product management and development teams
Develop and share best practices with team members to continually improve the quality, effectiveness, and efficiency of our processes
Ensure account transparency by tracking client sentiment and key milestones in Salesforce and Gainsight
Partner with customer-facing account teams and executives to develop a strategic plan to help customers achieve their business objectives and to execute on upsell and cross sell opportunities
Anticipate client risks and strategize ways to help mitigate churn
Manage the customer contract renewal process and maintain a renewal forecast
Drive product adoption, highlight best practices and ensure client retention within Seismic's client base

Fulltime

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Customer Programs Manager, Lifecycle & Events

Job Description

Job Responsibility

Requirements

What we offer

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