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Customer Marketing Specialist

United States, Dallas · Job Posted April 01, 2026
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Job Description

We’re looking for a highly organized, customer-obsessed Customer Marketing Specialist to help deepen relationships with our customers, amplify their success, and fuel expansion across our customer base. You’ll play a critical role in bringing our customer marketing strategy to life—driving engagement programs, building community, supporting advocacy, and enabling cross-sell and upsell growth. This is an ideal role for someone who loves building programs from the ground up, works exceptionally well cross-functionally, and thrives in a fast-paced, high-growth environment.

Job Responsibility

  • Partner cross-functionally with Campaigns, Data, Product Marketing, and Marketing Operations to build and launch cross-sell and upsell campaigns that increase product adoption and account expansion
  • Define, build, and program-manage a scalable Customer Onboarding & Deployment Experience in collaboration with Customer Success, ensuring customers achieve value quickly and consistently
  • Plan, execute, and manage high-impact Customer Advisory Boards (CABs) and Product Advisory Groups (PAGs), including program design, attendee recruitment, agenda development, logistics, and follow-up
  • Lead the launch and ongoing management of a User Group Program, fostering local and virtual communities to encourage peer connection, product education, and customer advocacy
  • Assist in the deployment, management, and expansion of our UserEvidence Advocacy and Reference Platform, including sourcing customer stories, collecting proof points, and enabling customer reference activities
  • Support the development of customer case studies, testimonials, success stories, and spokesperson pipelines
  • Work closely with Customer Success, Product, Sales, and Marketing to gather customer insights and bring the voice of the customer into programs across the company
  • Track, measure, and report on program performance - including engagement, content output, expansion signals, and advocacy outcomes

Requirements

  • 2–5 years of experience in customer marketing, customer success, lifecycle marketing, community programs, or related roles in B2B SaaS
  • Exceptional project and program management skills with strong attention to detail
  • Confident communicator, skilled at engaging with executives - both customers and internal leaders
  • Experience working cross-functionally with Marketing, CS, Product, and Sales teams
  • Comfortable designing and improving processes in a scaling organization
  • A proactive mindset with the ability to operate independently and execute quickly

Nice to have

Experience with customer advocacy platforms (e.g., UserEvidence) is a plus

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