Customer Marketing Specialist

• Partner cross-functionally with Campaigns, Data, Product Marketing, and Marketing Operations to build and launch cross-sell and upsell campaigns that increase product adoption and account expansion
• Define, build, and program-manage a scalable Customer Onboarding & Deployment Experience in collaboration with Customer Success, ensuring customers achieve value quickly and consistently
• Plan, execute, and manage high-impact Customer Advisory Boards (CABs) and Product Advisory Groups (PAGs), including program design, attendee recruitment, agenda development, logistics, and follow-up
• Lead the launch and ongoing management of a User Group Program, fostering local and virtual communities to encourage peer connection, product education, and customer advocacy
• Assist in the deployment, management, and expansion of our UserEvidence Advocacy and Reference Platform, including sourcing customer stories, collecting proof points, and enabling customer reference activities
• Support the development of customer case studies, testimonials, success stories, and spokesperson pipelines
• Work closely with Customer Success, Product, Sales, and Marketing to gather customer insights and bring the voice of the customer into programs across the company
• Track, measure, and report on program performance - including engagement, content output, expansion signals, and advocacy outcomes

• 2–5 years of experience in customer marketing, customer success, lifecycle marketing, community programs, or related roles in B2B SaaS
• Exceptional project and program management skills with strong attention to detail
• Confident communicator, skilled at engaging with executives - both customers and internal leaders
• Experience working cross-functionally with Marketing, CS, Product, and Sales teams
• Comfortable designing and improving processes in a scaling organization
• A proactive mindset with the ability to operate independently and execute quickly

Experience with customer advocacy platforms (e.g., UserEvidence) is a plus