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Customer Marketing Specialist - Personalised Offers

United Kingdom, Nottingham · Job Posted June 16, 2026
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Job Description

Sitting within the Customer Marketing team, you’ll be responsible for developing the personalised marketing plan, rewarding our Advantage Card customers with exciting offers. Reporting to the Marketing Manager, you’ll work cross functionally with internal and external stakeholders, to deliver the best customer communications whilst driving real commercial results. It’s a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation.

Job Responsibility

  • Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base
  • Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers
  • Manage multi-channel communications (Email, App, Events) to highlight strong offers delivered to customers
  • Drive KPI performance, including channel engagement and incremental sales
  • Review and assess commercial/customer impact, defining opportunities for improvement

Requirements

  • Strong background in marketing, ideally with experience in CRM digital communications
  • A creative mindset with a customer-first and analytical approach
  • Excellent relationship-building skills with both internal and external stakeholders
  • Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively
  • Strong communication skills and a flexible attitude towards new challenges

Nice to have

  • Experience in managing marketing campaigns across various channels
  • A passion for customer engagement and loyalty programmes

What we offer

  • Boots Retirement Savings Plan (up to 6% company contribution)
  • Generous employee discounts for you and a family member
  • Enhanced maternity/paternity/adoption leave pay
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
  • Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and much more
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