CrawlJobs Logo

Customer Marketing Manager

absencesoft.com Logo

AbsenceSoft

Location Icon

Location:
United States

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

90000.00 - 113000.00 USD / Year

Job Description:

We’re seeking a Customer Marketing Manager to lead programs that drive customer engagement, advocacy, and retention. In this role, you’ll collaborate with Customer Success, Product, and Sales to design campaigns that highlight customer success, strengthen relationships, and foster long-term loyalty. The ideal candidate is customer-obsessed, creative, and experienced in building impactful customer marketing programs within B2B SaaS.

Job Responsibility:

  • Develop and execute customer marketing programs that increase adoption, retention, and expansion
  • Build and manage customer advocacy initiatives, including case studies, testimonials, reference programs, and user groups
  • Partner with Customer Success and Sales to create communication strategies that support onboarding, product adoption, and renewals
  • Lead customer events, webinars, and community engagement programs
  • Create content that highlights customer success stories and demonstrates the value of AbsenceSoft’s platform
  • Measure the effectiveness of customer marketing programs and report on KPIs such as adoption, retention, and advocacy
  • Support product launches and feature adoption campaigns targeted at existing customers
  • Stay current on customer marketing trends and best practices to continually evolve strategies

Requirements:

  • 4–6 years of experience in customer marketing, advocacy marketing, or related roles
  • Strong storytelling and content creation skills
  • Proven ability to manage campaigns, events, and advocacy programs
  • Excellent written and verbal communication skills
  • Strong project management and organizational abilities
  • Experience working cross-functionally with Customer Success, Product, and Sales

Nice to have:

  • Experience in SaaS, HR tech, or B2B marketing
  • Bachelor’s degree in Marketing, Communications, or related field
What we offer:
  • Impact that matters
  • Flexibility and trust
  • Growth and development
  • Competitive rewards
  • Time for life
  • Belonging and balance

Additional Information:

Job Posted:
January 11, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Customer Marketing Manager

Senior Customer Marketing Manager

As Senior Customer Marketing Manager, you will lead the strategic development an...
Location
Location
Germany , München
Salary
Salary:
Not provided
atoss.com Logo
ATOSS Software SE
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree in Marketing, Business, Communications, or a related field
  • Minimum of 7 years’ relevant experience in B2B customer marketing, customer advocacy, or similar roles—ideally within SaaS or technology sectors
  • Proven track record of developing and executing customer marketing programs that drive advocacy, retention, and customer-led growth
  • Strategic mindset with strong analytical skills and a passion for data-driven decision-making
  • Demonstrated ability to lead cross-functional initiatives and collaborate effectively with sales, customer success, and communications teams
  • Skilled in copywriting, editing, storytelling, and interviewing, with a focus on capturing compelling customer narratives for multiple channels
  • Experience in driving the creation and activation of customer stories, testimonials, events, and press releases, ideally including video formats
  • Consistent record of maintaining brand integrity and elevating customer experience across programs, content, and customer touchpoints
  • Native-level German and business-fluent English (C1/C2) are essential for success in this role.
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive customer marketing strategy to drive advocacy, referenceability, upsell opportunities, and increase customer lifetime value
  • Own the sourcing, creation, and activation of customer stories, case studies, references, and testimonials across all channels
  • Lead the planning and organization of customer webinars and events to highlight successful partnerships and outcomes
  • Manage and support customer-related press releases and PR opportunities in collaboration with the communications team
  • Work closely with sales and customer success teams to identify top customer advocates and align marketing efforts with account objectives
  • Build and maintain a structured program for capturing customer feedback and leveraging success metrics for marketing purposes
  • Drive targeted campaigns to nurture existing customers, increase engagement, and support retention and expansion goals
  • Track, analyze, and report on key customer marketing KPIs to measure impact and refine strategies
  • Stay up to date with B2B customer advocacy trends, storytelling best practices, and competitive benchmarks to inform innovation.
What we offer
What we offer
  • Competitive Rewards: Including profit-sharing and employee stock program
  • Structured Onboarding & Continuous Leadership Development: Clear career paths onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy
  • Flexible Work Culture: Hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion
  • Engaging Team Environment: Seasonal company events, team retreats, and an in-house barista
  • Health & Wellbeing: Including regular check-ups, corporate wellness programs, and Wellhub membership
  • Stability & Growth: Company listed on SDAX & TecDAX, with 19+ years of record-breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row.
  • Fulltime
Read More
Arrow Right

Customer Marketing Manager

Aircall is a unicorn AI-powered customer communications platform used by 22,000+...
Location
Location
United States , Bellevue
Salary
Salary:
130000.00 - 160000.00 USD / Year
aircall.io Logo
Aircall
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5 years of experience in Customer Marketing, Community Marketing, Lifecycle Marketing, or a related role, ideally within a B2B SaaS environment
  • Experience building customer advocacy programs
  • Excellent communication skills, both written and verbal, with an ability to craft compelling customer narratives
  • Strong understanding of customer journeys, product-led sales, and lifecycle marketing strategies
  • Analytical mindset with experience using tools like Salesforce, Hubspot (or similar), and customer engagement platforms
Job Responsibility
Job Responsibility
  • Advocacy & Community Building: Develop and manage a customer advocacy program, including case studies, testimonials, reviews on 3rd-party sites (such as G2, Trustpilot, and Capterra), and references achieving assigned goals and timelines
  • In close collaboration with the Field Marketing organization, identify and nurture customer champions to participate in events, webinars, and peer reviews
  • Foster a sense of community through building a strategy for, and delivering, a Customer Advisory Board, user groups, forums, and customer events (both virtual and in-person)
  • Voice of the Customer: Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Marketing, Customer Success, and Product teams to inform product development and service improvements
  • Drive Customer Expansion Through Multi-SKU Strategy: Deploy personalized, multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion
  • Partner with product marketing teams to develop go-to-market plans that support our cross-functional partners in Customer Success to achieve topline growth targets for the customer success leadership team
  • Customer Engagement & Retention: Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention
  • Track customer engagement & retention KPsI, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs
  • Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged
  • Establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels
What we offer
What we offer
  • 10 percent annual bonus
  • Equity
  • Medical, dental, and vision insurance is 100% covered
  • 401k plan with company matching
  • Unlimited PTO
  • Wellness, internet, and childcare reimbursements
  • Generous parental leave policy
  • Fulltime
Read More
Arrow Right

Sr. Customer Marketing Manager

Build and nurture customer relationships with some of our largest and most strat...
Location
Location
United States , San Mateo
Salary
Salary:
140000.00 - 200000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-8+ years of experience in customer marketing, journalism, or a similar background that combines strong relationship building skills with the ability to conduct in-depth interviews and synthesize insights
  • Excellent writing and editing skills with an eye for brand tone, clarity, and consistency
  • Experience proactively building relationships with technical executives and business leaders
  • Ability to quickly get past the surface level story and to ask the questions necessary to understand the deeper business impact of a product or service
  • Demonstrated comfort with working with technical concepts and products
  • Collaborative approach working cross-functionally with communications, sales, and broader marketing teams
  • Must be willing and able to commute 5 days in office.
Job Responsibility
Job Responsibility
  • Work with sales to identify customers whose use of Verkada has transformed their organization in terms of physical safety and/or operational performance
  • Build meaningful, ongoing relationships with contacts across these customers who would be willing to participate authentically in advocacy activities on an ad hoc basis
  • Work closely with IT/physical security as well as communications and legal teams at the customer to craft a narrative that positions them as innovative and forward thinking adopters of physical security technology
  • Write 4-5 external-facing customer stories per quarter as well as develop internal “win-wire” materials for sales enablement
  • Build and maintain an internal repository of publicly referenceable customer logos and metrics
  • Work closely with our creative team to build a detailed storyboard for 1-2 video case studies per quarter
  • Partner with our webinars and field events leads to proactively suggest customers who can be featured in webinars and in live speaking engagements
  • Partner with creative, communications, and demand generation teams to build assets and amplify our customer stories across both organic and paid channels
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right

Mid-Market Customer Success Manager

Our Mid Market Customer Success Managers (MM CSMs) work with customers post-sale...
Location
Location
United States
Salary
Salary:
76800.00 - 101760.00 USD / Year
articulate.com Logo
Articulate
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years experience working in a customer-facing account management, sales or customer success role
  • A strong understanding of customer success
  • Experience managing a book of 100+ customer accounts
  • Proven ability to manage complex renewals, including commercial conversations and negotiation
  • A customer-centric mindset and the ability to continuously connect customer’s business pains to specific product benefits and value propositions
  • Experience creating and upleveling strategic relationships with key stakeholders
  • Demonstrated ownership of the entire customer lifecycle, including onboarding, expansion, and retention
  • Ability to prioritize a large but strategic book
  • Excellent critical-thinking skills
  • High commercial acumen and strong discovery skills
Job Responsibility
Job Responsibility
  • Effectively manage a book of our mid-market customers (typically ~250-300)
  • Ensure a seamless customer experience throughout the entire life cycle – from onboarding through engagement and renewal
  • Proactively drive customer adoption and mitigate retention risk
  • Confidently navigate procurement, commercial terms, and contract negotiations, leading to on-time renewals that maximize net revenue retention
  • Increase customer retention by conducting effective check-ins, kick-off calls, and business reviews
  • Accurately forecast renewal revenue for current and future quarters
  • Meet key performance indicators around customer touch points, churn, customer satisfaction, renewal, and account expansion
  • Lead account planning efforts in collaboration with Sales to define joint customer success strategies
  • Partner effectively with cross-functional teams including Sales, Legal, Product, Order Management, Marketing, Finance, and Support
  • Identify opportunities for revenue growth and product expansion in the form of Customer Success Qualified Leads (CSQLs)
What we offer
What we offer
  • This position is bonus-eligible
  • Articulate also offers a robust suite of benefits
  • Fulltime
Read More
Arrow Right

Customer Engagement & Marketing Manager

The role involves implementing and executing external partnership projects in Ch...
Location
Location
China , Shanghai
Salary
Salary:
Not provided
biomarin.com Logo
BioMarin Pharmaceutical
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s Degree in Sciences or Economics
  • Fluent in oral and written English
  • Minimum 5 years of experience in the pharmaceutical industry, with a preference for backgrounds in alliance management, project management, or marketing, demonstrating a successful track record in cross-functional project management
  • Experience in multinational corporations (MNCs) within the pharmaceutical, biotech, or medical device sectors is highly desirable
  • Strong collaborative skills, with the ability to engage effectively with stakeholders at various levels of the organization to cultivate productive working relationships
  • Proven ability to coordinate multiple projects and deliver high-quality results in complex markets, including management of agencies and third-party suppliers
  • Excellent communication skills, both verbal and written, with the ability to convey information clearly and effectively
  • Adaptable and agile in response to change, with a demonstrated capacity for quick learning
  • Teamwork and Leadership: Proven ability to collaborate effectively within teams and manage team dynamics to achieve common goals
  • Process-Oriented and Accountable: Strong focus on adhering to processes while taking responsibility for outcomes and ensuring accountability
Job Responsibility
Job Responsibility
  • External Project Execution: Lead the comprehensive implementation of all external partnership projects (including sponsorships, PCP, etc.). Develop and manage project timelines, ensuring all milestones are met and deliverables are completed on schedule and support the development of local projects related to Patient Advocacy, Policy research, NRDL access execution, Medical engagement, among others
  • Project Performance Monitoring: Establish metrics to assess project effectiveness (e.g., disease awareness, penetration). Collect, analyze, and report on execution feedback, providing actionable insights for ongoing improvement
  • Business Advancement: Assist the Country Director in the formulation and execution of business objectives in China. Contribute to strategic planning, market analysis, and the development of initiatives that drive business growth
  • Develop Effective Working Relationships: Build and maintain partnerships with opinion leaders and key stakeholders to identify business opportunities, needs, or challenges
  • Interface with Cross-Functional Teams: Liaise with cross-functional teams to align internal stakeholders on tactical plans, ensuring external projects are in sync with BMRN’s strategies for achondroplasia (Voxzogo®). Collaborate on project objectives, messaging, and deliverables
  • Compliance and Risk Management: Work with the Compliance team to ensure all external partnership projects adhere to pharmaceutical regulations, company policies, and ethical standards. Identify and manage potential compliance risks throughout the project lifecycle, ensuring proactive mitigation strategies are in place
  • Additional Responsibilities: Act as Project Manager to ensure the effective implementation of tactical plans related to achondroplasia (Voxzogo®) in China, with support from cross-functional teams, vendors, and business partners
Read More
Arrow Right

Mid-Market Customer Success Manager

This role requires a seasoned Customer Success Manager to grow our relationships...
Location
Location
United States , Austin
Salary
Salary:
Not provided
qualia.com Logo
Qualia
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in Customer Success Management (CSM), or comparable experience within the Title & Escrow industry, ideally with hands-on exposure to Qualia
  • Proven ability to own, delight, and grow top customer relationships
  • Skilled at driving value and retention through a consultative, relationship-driven approach
  • Excellent listener who can understand customer needs and clearly communicate Qualia's value proposition
  • Ambitious, enthusiastic, and tenacious, with a track record of consistently exceeding goals
  • Comfortable getting into the details and solving problems independently
  • Thrives in a fast-paced, multi-tasking environment and can adjust priorities on the fly
Job Responsibility
Job Responsibility
  • Develop our Mid-Market accounts into our highest value customers who are strong advocates and promoters of our software
  • Quarterback complex software implementations for top accounts
  • Work closely with our onboarding team to develop strong relationships from the beginning and post-graduation
  • Help design processes, structures, and tools to effectively scale account management
  • Provide day-to-day guidance and support to managed accounts
  • Expand customer value by working closely with customer sales teams
  • Collaborate with the Product team to improve the experience for Qualia users
What we offer
What we offer
  • Comprehensive health plans
  • A 401k program
  • Commuter benefits
  • Professional development
  • Parental leave
  • A flexible time off policy
  • Robust online onboarding program
  • Biweekly all hands meetings
  • A variety of internal virtual events to keep employees connected
Read More
Arrow Right

Customer Lifecycle Marketing Manager

At Industrious, we’re building a world-class coworking experience that combines ...
Location
Location
United States , Chicago
Salary
Salary:
100000.00 - 110000.00 USD / Year
industriousoffice.com Logo
Industrious
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies
  • Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus)
  • Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders
  • Project management skills, with the ability to manage multiple priorities and meet tight deadlines
  • Skilled at analyzing data and adjusting strategies to optimize campaign performance
  • Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments
Job Responsibility
Job Responsibility
  • Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions
  • Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase
  • Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program
  • Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance
  • Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets
  • Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings
  • Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly
  • Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs
What we offer
What we offer
  • annual 12.5% bonus
  • participation in our long-term incentive program
  • heavily subsidized healthcare plans
  • generous paid time off
  • wellness programs
  • professional development grants
  • 401k plan
  • Fulltime
Read More
Arrow Right

Customer Lifecycle Marketing Manager

At Industrious, we’re building a world-class coworking experience that combines ...
Location
Location
United States , Atlanta
Salary
Salary:
100000.00 - 110000.00 USD / Year
industriousoffice.com Logo
Industrious
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies
  • Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus)
  • Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders
  • Project management skills, with the ability to manage multiple priorities and meet tight deadlines
  • Skilled at analyzing data and adjusting strategies to optimize campaign performance
  • Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments
Job Responsibility
Job Responsibility
  • Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions
  • Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase
  • Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program
  • Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance
  • Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets
  • Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings
  • Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly
  • Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs
What we offer
What we offer
  • annual 12.5% bonus
  • participation in our long-term incentive program
  • heavily subsidized healthcare plans
  • generous paid time off
  • wellness programs
  • professional development grants
  • 401k plan
  • Fulltime
Read More
Arrow Right