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We’re seeking a Customer Marketing Manager to lead programs that drive customer engagement, advocacy, and retention. In this role, you’ll collaborate with Customer Success, Product, and Sales to design campaigns that highlight customer success, strengthen relationships, and foster long-term loyalty. The ideal candidate is customer-obsessed, creative, and experienced in building impactful customer marketing programs within B2B SaaS.
Job Responsibility:
Develop and execute customer marketing programs that increase adoption, retention, and expansion
Build and manage customer advocacy initiatives, including case studies, testimonials, reference programs, and user groups
Partner with Customer Success and Sales to create communication strategies that support onboarding, product adoption, and renewals
Lead customer events, webinars, and community engagement programs
Create content that highlights customer success stories and demonstrates the value of AbsenceSoft’s platform
Measure the effectiveness of customer marketing programs and report on KPIs such as adoption, retention, and advocacy
Support product launches and feature adoption campaigns targeted at existing customers
Stay current on customer marketing trends and best practices to continually evolve strategies
Requirements:
4–6 years of experience in customer marketing, advocacy marketing, or related roles
Strong storytelling and content creation skills
Proven ability to manage campaigns, events, and advocacy programs
Excellent written and verbal communication skills
Strong project management and organizational abilities
Experience working cross-functionally with Customer Success, Product, and Sales
Nice to have:
Experience in SaaS, HR tech, or B2B marketing
Bachelor’s degree in Marketing, Communications, or related field