Customer Marketing Lead Job at Pfizer (Beijing)

Senior Customer Marketing Manager

As Senior Customer Marketing Manager, you will lead the strategic development an...

Location

Germany , München

Salary:

Not provided

ATOSS Software SE

Expiration Date

Until further notice

Requirements

Degree in Marketing, Business, Communications, or a related field
Minimum of 7 years’ relevant experience in B2B customer marketing, customer advocacy, or similar roles—ideally within SaaS or technology sectors
Proven track record of developing and executing customer marketing programs that drive advocacy, retention, and customer-led growth
Strategic mindset with strong analytical skills and a passion for data-driven decision-making
Demonstrated ability to lead cross-functional initiatives and collaborate effectively with sales, customer success, and communications teams
Skilled in copywriting, editing, storytelling, and interviewing, with a focus on capturing compelling customer narratives for multiple channels
Experience in driving the creation and activation of customer stories, testimonials, events, and press releases, ideally including video formats
Consistent record of maintaining brand integrity and elevating customer experience across programs, content, and customer touchpoints
Native-level German and business-fluent English (C1/C2) are essential for success in this role.

Job Responsibility

Develop and execute a comprehensive customer marketing strategy to drive advocacy, referenceability, upsell opportunities, and increase customer lifetime value
Own the sourcing, creation, and activation of customer stories, case studies, references, and testimonials across all channels
Lead the planning and organization of customer webinars and events to highlight successful partnerships and outcomes
Manage and support customer-related press releases and PR opportunities in collaboration with the communications team
Work closely with sales and customer success teams to identify top customer advocates and align marketing efforts with account objectives
Build and maintain a structured program for capturing customer feedback and leveraging success metrics for marketing purposes
Drive targeted campaigns to nurture existing customers, increase engagement, and support retention and expansion goals
Track, analyze, and report on key customer marketing KPIs to measure impact and refine strategies
Stay up to date with B2B customer advocacy trends, storytelling best practices, and competitive benchmarks to inform innovation.

What we offer

Competitive Rewards: Including profit-sharing and employee stock program
Structured Onboarding & Continuous Leadership Development: Clear career paths onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy
Flexible Work Culture: Hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion
Engaging Team Environment: Seasonal company events, team retreats, and an in-house barista
Health & Wellbeing: Including regular check-ups, corporate wellness programs, and Wellhub membership
Stability & Growth: Company listed on SDAX & TecDAX, with 19+ years of record-breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row.

Fulltime

Sr. Customer Marketing Manager

Build and nurture customer relationships with some of our largest and most strat...

Location

United States , San Mateo

Salary:

140000.00 - 200000.00 USD / Year

Verkada

Expiration Date

Until further notice

Requirements

5-8+ years of experience in customer marketing, journalism, or a similar background that combines strong relationship building skills with the ability to conduct in-depth interviews and synthesize insights
Excellent writing and editing skills with an eye for brand tone, clarity, and consistency
Experience proactively building relationships with technical executives and business leaders
Ability to quickly get past the surface level story and to ask the questions necessary to understand the deeper business impact of a product or service
Demonstrated comfort with working with technical concepts and products
Collaborative approach working cross-functionally with communications, sales, and broader marketing teams
Must be willing and able to commute 5 days in office.

Job Responsibility

Work with sales to identify customers whose use of Verkada has transformed their organization in terms of physical safety and/or operational performance
Build meaningful, ongoing relationships with contacts across these customers who would be willing to participate authentically in advocacy activities on an ad hoc basis
Work closely with IT/physical security as well as communications and legal teams at the customer to craft a narrative that positions them as innovative and forward thinking adopters of physical security technology
Write 4-5 external-facing customer stories per quarter as well as develop internal “win-wire” materials for sales enablement
Build and maintain an internal repository of publicly referenceable customer logos and metrics
Work closely with our creative team to build a detailed storyboard for 1-2 video case studies per quarter
Partner with our webinars and field events leads to proactively suggest customers who can be featured in webinars and in live speaking engagements
Partner with creative, communications, and demand generation teams to build assets and amplify our customer stories across both organic and paid channels

What we offer

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily

Fulltime

Customer Marketer

Location

India , Hyderabad

Salary:

Not provided

Optmyzr

Expiration Date

Until further notice

Requirements

3+ years of experience in customer marketing, advocacy, or lifecycle marketing, preferably in B2B SaaS (digital marketing or adtech a plus)
Proven ability to run advocacy and incentive programs, manage NPS tracking, and create customer-facing content like case studies, testimonials, and reviews
Excellent written and verbal communication skills, with a knack for storytelling and customer engagement
Strong project management, organizational, and relationship-building abilities
Familiarity with marketing tools like HubSpot, Google Workspace, Confluence, Slack, and GA4
Comfort with using AI tools for scaling customer insights, automation, and personalization
Collaborative mindset, able to work cross-functionally with Customer Success, Product, and Sales

Job Responsibility

Lead customer advocacy programs and manage incentives, eligibility, and fulfillment
Own NPS tracking, feedback analysis, and customer engagement activities
Collaborate with Customer Success, Product, and Sales to collect insights and improve the customer journey
Create content such as case studies, testimonials, reviews, FAQs, and solution pages
Manage Customer Advisory Board operations—organize meetings, capture insights, and coordinate follow-ups
Conduct customer interviews and surveys to identify success stories and build authentic relationships
Support marketing launches by aligning customer insights with messaging and campaign strategies
Measure and report on customer marketing performance—advocacy metrics, NPS trends, engagement data, and ROI

What we offer

Customer Connection: Build programs that turn users into advocates, using real customer stories to strengthen trust and drive retention
Strategic Impact: Shape how customers experience and engage with Optmyzr, influencing both marketing and product strategy through insights-driven initiatives
Innovation and Autonomy: Use AI and automation to scale customer marketing programs efficiently, experiment with creative approaches, and see your ideas come to life
Collaboration at Scale: Work closely with Product, CS, and Sales teams in a global environment that values transparency, teamwork, and fresh thinking
Flexibility and Growth: Enjoy a culture that respects work-life balance, encourages continuous learning, and rewards initiative and ownership

Team Lead Customer Success - DACH

As Appinio continues to revolutionise and conquer the market research industry, ...

Location

Germany , Hamburg

Salary:

Not provided

Appinio

Expiration Date

Until further notice

Requirements

5+ years of Market research experience with in-depth methods and industry knowledge or similar experience in a related field/industry
3+ years of leadership experience with a proven track record in leading high-performing teams, particularly in significant turnaround or fast scale-up environments
experience in supporting and consulting B2B customers - ideally in market research agencies and providers, SaaS, management consulting, or advertising/communication
a high level of energy, focus, and drive, coupled with an ability to swiftly adjust to changing priorities and aspiration to create the best-in-class Customer Success function, aiming to make a significant impact in your role
a strong results focus, consistently achieving ambitious growth targets regularly
communicate confidently, clearly, and transparently in both German and English, facilitating seamless interactions across diverse teams and stakeholders

Job Responsibility

Lead, develop, and strategically recruit a high-performing team of 6-9 customer success managers in the DACH region, each overseeing a dedicated portfolio of up to 20 customers within a specific vertical
Prioritise coaching and empowerment for Customer Success Managers, fostering a culture of growth and continuous skill development to consistently elevate performance standards
Leverage a profound understanding of market research, innovative methodologies, and comprehensive knowledge of industry and market dynamics to comprehend customer needs and shape the future of the CS role
Innovate and refine processes, playbooks, and best practices by consistently exploring new strategies, technologies, and approaches to enhance the CS team's performance and elevate the overall customer experience
Collaborate with the Interim Head Of DACH and other team leads on developing and executing the overall vision and strategy in CS
Collaboratively drive the achievement of business and revenue objectives with your team and across markets collaborating with the local CS Teams

What we offer

Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take
Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
All the hardware you need and your own MacBook
If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
If you are located in Germany or Spain, you will have access to a Subsidised Urban Sports Club membership
In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces

Fulltime

Growth Marketing Lead

We are looking for a hands-on Growth Marketing Lead to drive Koala’s acquisition...

Location

Australia , Sydney

Salary:

Not provided

Koala

Expiration Date

Until further notice

Requirements

7+ years of experience in performance or growth marketing
Proven track record of scaling a consumer brand and managing large-scale advertising budgets to drive paid channel growth
Deep, hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads)
Experience across SEO, CRM, Affiliates, TV/BVOD also a plus
Advanced in Excel and highly proficient in analytics tools (e.g., Google Analytics, Looker, Tableau)
Ability to translate complex data into actionable insights and strategic decisions
Excellent communicator & collaborator
Customer-obsessed & commercially minded with a strong understanding of business metrics and P&L management

Job Responsibility

Own paid media strategy and performance across Meta, Google, YouTube, and TikTok
Turn commercial targets into focused channel plans, budgets, pacing, and optimisation priorities
Collaborate with the growth and cross-functional teams to create full-funnel and channel-based growth strategies and ideas
Build, launch, and manage campaigns with best-practice structure, tracking, and naming conventions
Run a structured testing program across paid social and paid search
Design and run A/B tests across creative, audiences, offers, and formats
Lead performance analysis and reporting to inform decisions and guide ongoing optimisation
Build a tight testing rhythm with the Creative Strategist
Maintain daily pacing dashboards and KPI reporting across channels
Promote a data-driven, test-and-learn culture

What we offer

Hybrid working
Generous time off - volunteer, parental, Koala life leave
Fully stocked kitchen with healthy local produce
Pet-friendly office
Free Koala products with ‘mates rates’ for friends and family
Access to Employee Assistance Program with unlimited sessions for financial, work, relationship, family or wellbeing support
Career acceleration via Learning Management platform Juno, individual and team growth budgets and dedicated days
BCorp Certified, WWF Partnership, volunteer days

Fulltime

Lead Marketing Manager (Performance)

We’re pioneering the future of agrifintech in Europe. We’re on a mission to buil...

Location

Germany , Berlin

Salary:

Not provided

FoodLabs & Atlantic Labs

Expiration Date

Until further notice

Requirements

Experience in digital marketing, ideally in a B2B, fintech, or tech scale-up environment
Proven track record in conceptualizing and executing end-to-end campaigns that drive measurable growth
Strong grasp of performance marketing channels (Google Ads, Meta, Display, SEO, Email, etc.)
Deep analytical mindset - able to interpret data, calculate ROI, and make decisions based on evidence, not intuition
Experience managing budgets with accountability for unit economics (CAC, LTV, contribution margin)
Proficiency with marketing analytics and automation tools
Excellent project management and cross-functional communication skills
Hands-on mindset - equally comfortable building, executing, and optimizing
Fluency in English and German

Job Responsibility

Own the marketing strategy and execution across all channels - from concept to campaign delivery and post-campaign analysis
Plan, launch, and optimize end-to-end campaigns (paid search, paid social, retargeting, email, content, SEO, partnerships)
Build and scale demand generation programs with a focus on efficiency, measurable ROI, and long-term retention impact
Analyze performance data and funnel metrics to continuously refine targeting, messaging, and channel mix
Balance growth with economics: ensure campaigns are unit-economically sound, optimizing for CAC, LTV, and payback period
Develop strong cross-functional alignment with Product, Sales and Tech to create cohesive, conversion-driven customer journeys
Establish marketing analytics dashboards to track KPIs (leads, CAC, funnel conversion, ROI, velocity)
Test, learn, and iterate - run structured experiments to identify scalable growth levers
Manage and grow external agency and partner relationships where relevant
Lay the foundations for a data-driven, results-oriented marketing culture within our company

What we offer

Ownership: Work directly with the founders with real impact on the company’s success
Equity & competitive salary: participate in our growth through real shares with our tax optimized EIP
Room to grow: Personal development budget
High-trust environment: Autonomy, accountability, and speed with a team that values clarity, execution, and entrepreneurial thinking

Customer Lifecycle Marketing Specialist

We’re looking for an experienced Customer Lifecycle Marketing Specialist to driv...

Location

United Kingdom , Hull

Salary:

Not provided

ARCO Limited

Expiration Date

Until further notice

Requirements

Strong hands-on experience with email marketing platforms and marketing automation
Proven background in lifecycle marketing within either B2B or B2C environments
Ability to build segmentation, automated workflows and personalised communications
Data-driven mindset with strong analytical skills
Excellent communication, content creation and project management abilities
Experience with CRM systems and multi-channel campaign delivery
Confidence influencing stakeholders at all levels in a fast-paced environment

Job Responsibility

Develop and deliver customer lifecycle plans that support Active Customer Base growth
Create tailored multi-channel campaigns, including Always-On activity, automated journeys and loyalty programmes
Lead customer communications such as newsletters, targeted emails and nurture programmes
Act as a super-user for our email solution platform (e.g. Optimizely), driving automation, segmentation and optimisation
Work with Data Science to analyse results and improve performance through insight
Collaborate with internal teams and agencies to produce impactful campaign assets

What we offer

A competitive starting salary plus bonus
32 days holiday inclusive of bank holidays which rises with service, plus the option to purchase up to 5 more days each calendar year
2 fully paid Community Volunteering days every year
An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
Free, 24-hour access to our Employee Assistance Programme
Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
Access to our Learning Management System, to support your personal and career development
Long-term service awards

Fulltime

Marketing Campaign Lead

At Dexory we believe that real-time data will revolutionise the logistics indust...

Location

United Kingdom , Wallingford

Salary:

Not provided

Dexory Using

Expiration Date

Until further notice

Requirements

3-5 years’ experience in B2B campaign management, paid media execution, account-based marketing
Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimisation, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
Demonstrated experience planning, executing, and measuring effective lead nurture programs
Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc.

Job Responsibility

Develop and execute short and long term multi-channel integrated campaigns across paid digital, email, social, and content distribution channels to target customers throughout the customer lifecycle and drive leads
Input and build campaign assets, landing pages, workflows, and channel setups
Manage timelines, assets, and cross-functional coordination to ensure smooth campaign delivery
Activate and optimise the performance marketing channels (Google Ads, LinkedIn, paid social and retargeting campaigns) including budgets, optimisation, and experimentation
Run A/B tests, creative testing, and audience refinement based on performance insights
Build ABM campaign components (ads, personalised pages, targeted content bundles) for priority accounts
Support reporting by providing channel-level metrics (CTR, CPL, engagement, account activity)
Work closely with Product Marketing for messaging alignment and asset needs
Collaborate with the Demand Generation Manager on briefs, audience definitions, and success criteria
Coordinate with Sales to align on targets, lead quality, and follow-up motion

What we offer

Private healthcare via Bupa with 24/7 medical helpline
Life insurance
Income protection
Pension: 4+% employee with option to opt into salary exchange, 5% employer
Employee Assistance Programme - mental wellbeing, financial and legal advice/support
25 holidays per year
Full meals onsite in Wallingford
Fun team events on and offsite, snacks of all kinds in the office

Fulltime

Customer Marketing Lead

Pfizer

Location:
China , Beijing ▼
Shanghai

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 20, 2026

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