Customer Marketing Lead Job at Pfizer (Beijing)

Customer Marketing Lead

As the Customer Marketing Lead you will build and scale the customer marketing e...

Location

United States , New York, Boston, San Francisco

Salary:

Not provided

Lovable

Expiration Date

Until further notice

Requirements

7-10+ years of experience in Customer Marketing ideally in B2B/SaaS
Proven track record of taking a customer marketing function or major program from 0→1→scale, including strategy, execution, and measurement
Strong understanding of B2B customer journeys and lifecycle metrics (activation, adoption, expansion, retention, churn)
Experience building and running structured programs for specific segments (e.g., startup programs, partner programs, Customer Advisory Board programs, segment-based lifecycle tracks)
Data-informed and metrics-driven: comfortable building dashboards, defining KPIs, and tying programs directly to revenue outcomes
Excellent storyteller and strategist—able to translate complex product capabilities into clear, compelling value for existing customers
Highly collaborative, with experience partnering closely with Product, Sales, and Customer Success
People leader with experience mentoring others and setting up basic processes, tooling, and rituals for a growing team

Job Responsibility

Define the vision, strategy, and roadmap for customer marketing at Lovable—from initial foundation to scaled, repeatable programs
Design and own lifecycle programs that drive activation, onboarding, product adoption, and expansion (email, in-app, webinars, campaigns, and playbooks)
Build and lead the Lovable Startups program end-to-end (positioning, benefits, onboarding journey, nurture tracks, success stories, and measurement)
Partner with Product Marketing to translate product launches and roadmap into targeted campaigns for existing customers
Build segmented customer journeys (self-serve, startups, mid-market, enterprise/B2B) with tailored messaging, education, and upsell paths
Develop and maintain measurement frameworks and dashboards to track impact on activation, adoption, expansion, retention, and revenue
Collaborate closely with Sales and Customer Success to identify key moments for engagement, cross-sell, and upsell, and equip them with customer-ready assets
Build, manage, and coach a small customer marketing team as the function scales—setting priorities, processes, and quality standards

Fulltime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Channel Customer Marketing Lead

A brilliant opportunity to join a growing UK drinks business in a pivotal custom...

Location

United Kingdom , London

Salary:

60000.00 - 65000.00 GBP / Year

Advocate Group

Expiration Date

Until further notice

Requirements

Broad FMCG Customer / Trade Marketing experience (drinks exposure advantageous)
Strong understanding of retail activation across grocery, convenience, wholesale and eCommerce
Comfortable managing sizeable budgets with a sharp commercial lens
Confident leading, coaching and developing a team
Data-led but creatively minded — able to translate insight into impactful execution
Credible stakeholder manager, comfortable influencing cross-functionally
Organised, structured and delivery-focused

Job Responsibility

Lead and develop a small Customer Marketing team, setting clear standards and direction
Shape and execute omnichannel activation plans across Off Trade and online retail
Own and deploy multi-million-pound activation budgets, ensuring investment aligns to commercial priorities
Embed strong measurement & evaluation processes to drive ROI and continuous improvement
Build customer-focused activation strategies grounded in shopper insight
Partner closely with Sales, Brand, Finance and Supply Chain to ensure seamless delivery
Oversee agency relationships, ensuring high-quality output and cost control
Track performance through scorecards and planning forums to ensure delivery vs plan

Fulltime

Marketing Manager - Customer Care and Network Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclay...

Location

United Kingdom , Northampton; London

Salary:

Not provided

Barclays

Expiration Date

Until further notice

Requirements

Strong workload management, with the ability to balance strategic and tactical responsibilities
Proactive mindset, anticipating challenges and identifying opportunities before they arise
Creative problem-solving, with experience developing engaging marketing content and campaigns
Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels
Experience in customer experience, service-led marketing, or network/branch marketing is advantageous
Familiarity with regulated environments and compliance-aligned marketing is preferred
Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer-care and compliance expectations
Marketing background — Proven experience delivering marketing campaigns, customer communications, or service-led marketing initiatives
CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification

Job Responsibility

Lead marketing initiatives that enhance customer service journeys
Develop and execute marketing plans for Barclays’ branch and service network
Prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards
Development and implementation of marketing strategies and delivery that aligns with the banks business objectives
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
Development of compelling and targeted content for various marketing channels
Analysis of data to make informed decisions and optimize marketing strategies
Management of the marketing budget, allocating resources to maximise ROI
Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes

Fulltime

Head Of Customer Marketing & Advocacy

Microsoft has one of the deepest customer bases in technology — organizations of...

Location

United States , Redmond

Salary:

155800.00 - 277200.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, customer-evidence roles, or related work experience OR equivalent experience.
Bring a strong first-principles POV on how to build a best in class capability paired with strong leadership capability to lead change within a matrixed organization.
12+ years of marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, or customer-evidence roles.
10+ years leading and building high performing teams.
Demonstrated track record of producing compelling customer stories across formats (written, video, and stage), with published examples you can share.
Hands-on experience building or scaling a customer advocacy or reference program, ideally supported by a dedicated platform (e.g., ReferenceEdge, SlapFive, UserEvidence, or similar).
Proven ability to influence and align cross-functionally across sales, product marketing, brand, and communications without direct authority.
Direct experience working with sales and field teams to source and activate deal-win customer stories, including formalizing how the field feeds the storytelling pipeline.
Experience standing up sustained social amplification programs (e.g., executive and employee advocacy on LinkedIn) and translating customer wins into business-value and ROI (Return on Investment) narratives.
Excellent writing, editorial, storytelling, and executive communication skills.

Job Responsibility

Strategy and Operating Model
Proactive Sourcing with the Field, Comms and PMM
Shared Visibility and a Single System of Record
Customer Evidence and Storytelling at Scale
Activation Across High-Visibility Touchpoints
Coordinated Amplification
Cross-functional Leadership
Measurement and Impact
Team, Vendor, and Budget Leadership

Fulltime

New

Consumer Product Sales Sr. Lead – Customer Growth & Strategic Initiatives, Senior Vice President

Location

United States , New York

Salary:

Not provided

Citi

Expiration Date

July 09, 2026

Requirements

10+ years of experience in financial services, fintech, consumer lending, business development, partnerships, product management, consulting, or related fields
Demonstrated experience leading complex cross-functional strategic initiatives
Experience developing business cases and presenting recommendations to executive leadership
Strong financial analysis, business modeling, and strategic planning capabilities
Proven ability to influence senior stakeholders and drive organizational alignment
Strong negotiation and relationship management skills
Clear communication skills and the ability to represent the organization with the leaders of partner organizations
Bachelor’s/University degree, Master’s degree preferred

Job Responsibility

Identify, evaluate, and prioritize strategic partnership opportunities that support growth objectives
Develop market assessments and business cases for new partnership models and lending ecosystem opportunities
Build and maintain relationships with fintechs, lenders, marketplaces, and other external partners
Lead partner evaluation, due diligence, and selection processes
Define program objectives, economics, customer experience, governance, and success metrics
Develop scalable operating models that support long-term program growth
Build financial models and business cases to evaluate strategic opportunities
Assess customer, revenue, risk, operational, and regulatory impacts
Present recommendations and investment cases to senior executives and governance committees
Define requirements, implementation plans, and target operating models

What we offer

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Fulltime

!

New

Growth Marketing Lead

We are delighted to be partnering with a high-growth, venture-backed legal techn...

Location

USA

Salary:

140000.00 - 160000.00 USD / Year

Jameson Legal

Expiration Date

Until further notice

Requirements

5 to 8 years in growth or demand generation within B2B SaaS
Proven track record of building pipeline from scratch
Strong hands-on experience with paid channels such as Google and LinkedIn
Commercial mindset with strong data and attribution skills
Experience working closely with sales and revenue teams
Right to work in the USA

Job Responsibility

Owning growth strategy and pipeline generation end to end
Defining target customers, messaging and channel strategy
Building and optimising paid and organic acquisition
Developing content that drives pipeline and supports sales
Tracking performance, attribution and ROI across all activity
Working closely with sales to improve conversion and lead quality

What we offer

Equity
excellent benefits package
good scope to progress your career

Fulltime

New

Foods Thailand Media & Digital Marketing Lead

Location

Thailand , Bangkok

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Proven experience in digital marketing, with a focus on media planning, buying, and execution
Ability to advice on all thing's media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels/platform and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way
Strong understanding of digital commerce and experience in developing and implementing successful strategies
highly agile and fast-paced individual who can quickly adapt to changing priorities, stay on top of emerging digital trends, and translate them into actionable ideas with speed, while operating effectively in a dynamic environment with frequent changes
Excellent analytical skills and the ability to interpret data to drive decision-making
Strong leadership and team management skills, with the ability to inspire and motivate a team
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
Collaboration skills that encourage multi-stakeholder projects to thrive
A pioneer spirit to drive and embed innovation into our media and data strategies and plans
Problem solving mindset, able to work with agility and adapt to a changing media and market conditions

Job Responsibility

Drive Best in class Holistic Media Planning and execution
Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power
Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) , search and performance marketing, Social First demand creation and always on content supply and cohort marketing
Lead collaboration with Global Media teams by adopting, cascading, and translating global media strategies into actionable plans for the Thailand market, while serving as the key representative for Thailand in engaging directly with global stakeholders, confidently driving discussions, aligning priorities, and ensuring strong local execution
Drive efficiencies through rigour and relationships
Engage directly with external media owners to deliver the very best value for Unilever across all levers – price (annual deals, budget complexities, sponsorship deals), innovation, and best practice
Lead the external media agenda and will include relationships throughout the industry
Lead the 'One Unilever' country activities, including investment across Business Units within that country to negotiate best commercial rates and JBPs with Media Vendors
Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review
Drive best practice and thought leadership

Fulltime

Select Country

Customer Marketing Lead

Job Description

Job Responsibility

Requirements

Nice to have

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