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Unilever Logo Unilever · Sales

Customer Manager

Thailand, Bangkok · Job Posted March 13, 2026
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Job Description

Customer Manager (Foods in Modern Trade) role at Unilever in Bangkok, Thailand. The position involves developing customer strategic business plans, negotiating trade terms, managing investments, and acting as an ambassador for Unilever.

Job Responsibility

  • Develop the customer strategic business plan for the assigned category and customers
  • Work out a joint customer business plan for the assigned category and customers
  • Collaborate closely with the Category and Channel Team for category/channel input, and with Customer Marketing teams for the specific channel plan
  • Develop an optimal integrated promo plan (including selling the plan to the customer) and manage promo investments
  • Manage customer promo investment with the customer
  • Seek opportunities to increase product presence at store (Win at Point of Sales): Net new items
  • Share of basket
  • Deliver OTIF for innovation and theme
  • Plan volume forecast and CPP budget on a monthly basis
  • Provide clear objectives and deliverables for the Customer Supervisor / Pre‑order Team
  • Deliver the agreed plan and follow up on achievement of counterparts set in the agreement
  • Conduct consistent monthly and quarterly business reviews of Joint Business Planning / Trade Terms with customers
  • Perform data churning and analysis to provide accurate business requirements for business review presentations to customers
  • Close deals with customers by negotiating trade terms, trade funding, and counterparts according to Unilever’s strategy for the category
  • Manage overall levels of customer investments for the category
  • Monitor customer performance by tracking customer contribution and market share
  • Act as an active ambassador of Unilever at the customer and of the customer within Unilever
  • Participate actively in account managers’ meetings, seeking the best solutions for the business

Requirements

  • Bachelor’s or Master’s degree in Business Administration, Marketing, or related field
  • Sales & Marketing experience with a customer‑facing role for at least 5+ years
  • FMCG experience preferred
  • Strong track record in Key Account Management, Modern Trade, or Channel Development
  • Skilled in developing and implementing customer/channel investment strategy
  • Experience in managing a team of direct/indirect reports and customer management is critical
  • Experience in Marketing or Trade Marketing is desirable

Nice to have

  • FMCG experience preferred
  • Experience in Marketing or Trade Marketing is desirable
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