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Customer Manager (Foods in Modern Trade) role at Unilever in Bangkok, Thailand. The position involves developing customer strategic business plans, negotiating trade terms, managing investments, and acting as an ambassador for Unilever.
Job Responsibility:
Develop the customer strategic business plan for the assigned category and customers
Work out a joint customer business plan for the assigned category and customers
Collaborate closely with the Category and Channel Team for category/channel input, and with Customer Marketing teams for the specific channel plan
Develop an optimal integrated promo plan (including selling the plan to the customer) and manage promo investments
Manage customer promo investment with the customer
Seek opportunities to increase product presence at store (Win at Point of Sales): Net new items
Share of basket
Deliver OTIF for innovation and theme
Plan volume forecast and CPP budget on a monthly basis
Provide clear objectives and deliverables for the Customer Supervisor / Pre‑order Team
Deliver the agreed plan and follow up on achievement of counterparts set in the agreement
Conduct consistent monthly and quarterly business reviews of Joint Business Planning / Trade Terms with customers
Perform data churning and analysis to provide accurate business requirements for business review presentations to customers
Close deals with customers by negotiating trade terms, trade funding, and counterparts according to Unilever’s strategy for the category
Manage overall levels of customer investments for the category
Monitor customer performance by tracking customer contribution and market share
Act as an active ambassador of Unilever at the customer and of the customer within Unilever
Participate actively in account managers’ meetings, seeking the best solutions for the business
Requirements:
Bachelor’s or Master’s degree in Business Administration, Marketing, or related field
Sales & Marketing experience with a customer‑facing role for at least 5+ years
FMCG experience preferred
Strong track record in Key Account Management, Modern Trade, or Channel Development
Skilled in developing and implementing customer/channel investment strategy
Experience in managing a team of direct/indirect reports and customer management is critical
Experience in Marketing or Trade Marketing is desirable
Nice to have:
FMCG experience preferred
Experience in Marketing or Trade Marketing is desirable